Business Details
23 Years
experience
Your Trusted Real Estate & Design Partners in Portland
At Friday and Company and Company, we have dedicated the past two decades to helping clients find and reimagine over 1,000 dream homes. Our approach centers on personalized service, handling every detail from start to finish to ensure a seamless experience. We believe that how something is done makes a difference, which is why we prioritize relationships, community involvement, and innovative design solutions. Our co-founders, Calle Holmgren and Nicole Wear, work directly with every client, combining Scandinavian minimalism with Californian warmth to create spaces that feel both functional and inviting. We plant a tree for each home sold, reflecting our commitment to sustainability and local partnerships. With expertise in real estate transactions, home staging, and interior design, we focus on maximizing value while maintaining a fun, client-centric process.Our reputation for honesty, creativity, and results has been built through consistent, transparent communication and a deep understanding of Portland's market. We specialize in guiding clients through complex decisions, whether buying, selling, or redesigning, while emphasizing emotional connections to homes. Our services include pre-listing preparation, vendor coordination, and strategic marketing to ensure properties stand out. By integrating design into every real estate project, we help clients envision long-term possibilities and make informed, confident decisions.
Services
Real Estate Sales
Home Staging
Interior Design
Market Consultation
Pre-Listing Preparation
Property Photography
Design Consulting
Community Partnerships
Vendor Coordination
Sustainability Initiatives
Details
- Year established: 2003
Highlights and features
- We offer 20 years of combined real estate and design expertise in Portland's market.
- Our co-founders work directly with every client for personalized service.
- We integrate Scandinavian-inspired design into every real estate transaction.
- We plant a tree for each home sold, reflecting our sustainability commitment.
- Our vendor network ensures stress-free pre-listing preparation and project management.
What people say
Record-breaking sale
Featured in Portland Monthly
HGTV tour
Design expertise
Vendor network
Services
Real Estate Sales
We specialize in personalized real estate transactions, combining market expertise with design insights to help clients sell homes faster and at higher values. Our full-service approach includes pricing strategy, marketing, and negotiation, ensuring stress-free experiences while maximizing returns on investment through tailored solutions.
Home Staging
Our staging services create emotionally resonant spaces that attract buyers and increase marketability. Using Scandinavian-inspired design principles, we strategically style homes to highlight potential while maintaining functionality, ensuring properties stand out in competitive markets through cohesive, inviting presentations that drive higher offers.
Interior Design
We integrate Scandinavian minimalism with Californian warmth to create personalized interiors that balance aesthetics and practicality. Our design approach focuses on texture-rich, family-friendly spaces that reflect clients' lifestyles while enhancing property value through thoughtful, market-conscious renovations and styling solutions.
Pre-Listing Preparation
We coordinate all aspects of pre-sale preparation, including contractor management, repairs, and design upgrades. Our goal is to optimize homes for market appeal while ensuring cost-effective improvements that deliver measurable returns, streamlining the selling process through comprehensive project management and vendor coordination.
Design Consulting
We provide expert design guidance for buyers and sellers, helping clients envision possibilities and make informed decisions. Our consulting services focus on creating functional, emotionally engaging spaces that align with market trends while maintaining individuality and long-term livability through practical, aesthetically cohesive solutions.
People
Calle Holmgren
Co-Founder
Swedish-born real estate expert with 18 years of experience since 2005, specializing in Portland market transactions. Combines Scandinavian minimalism with Californian warmth in client interactions and property presentations.
Nicole Wear
Co-Founder
Former accountant turned interior stylist with a decade of commercial architecture experience. Brings creative vision and financial acumen to residential design, focusing on texture-rich, family-friendly spaces with Scandinavian influences.
Questions
What services does Friday and Company and Company and Company offer?
We provide real estate sales, home staging, interior design, pre-listing preparation, and design consulting services in Portland and surrounding areas.
How does Friday and Company and Company and Company integrate design into real estate?
We include Scandinavian-inspired styling in every transaction, helping sellers maximize appeal and buyers envision potential through personalized design solutions.
What makes Friday and Company and Company and Company different from other agencies?
Our co-founders work directly with clients, combining 20 years of experience with a unique design-first approach and community-focused sustainability initiatives.
Do you work with both buyers and sellers?
Yes, we offer comprehensive services for both buyers and sellers, including market consultation, staging, and strategic property positioning.
How does Friday and Company and Company and Company support the local community?
We partner with local craftspeople, plant a tree for each home sold, and prioritize sustainable practices that benefit Portland's neighborhoods.
Reviews (6)
Melissa Rue
Jan 19, 2022
Report
My husband and I are both artists, and Im a former English professor. Between his records, my books, and our equipment, I didnt know how we would ever make it out of our house alive. I fully expected someone to find us collapsed under decades of unfiled bills and absurd catalogues. For years wed managed to find a way to hide the chaos. Well thank the universe, we chose Calle and Nicole as our realtors. They are so kind and grounded, exactly the people you want on your team during one of the most stressful times of life. With their help at every stage (including a great recommendation for
Andrea Cathey
Nov 04, 2021
Report
We decided rather impulsively to sell our home and move out of the city. We knew after our initial meeting with Calle that Friday and Company was the team we wanted to work with. What could have been a stressful and overwhelming process turned in to any easy and dare I even say, fun experience. These two amazing people really have something special going on. Nicole is a home design artist (check out her Instagram for the proof) and Calle truly excels at his craft. Calle is charismatic in such a genuine way, no pushy tactics, he really listens and wants to make sure his clients are making a good
Pat Gee
Oct 03, 2021
Report
Owner/broker Calle and his wife Nicole are the ultimate professionals. Buying and selling real estate is a tough business for both the agents involved and the purchasers/sellers. However, you can be sure that you are in good hands with Calle and Nicole on your side. I have utilized their services both as a buyer and as a seller and I can say with all sincerity that Calle and Nicole thoroughly know the real estate business and the greater Portland real estate market through and through. Most importantly, they will always look out for and will do only what is best for you the client. Calle especially
Selena Sideras
Sep 03, 2021
Report
We got to know Calle and Nicole over a 12 month house search. We had a small geographic target and a long wishlist of what we were searching for in a home. Calle took time to understand our exact preferences and was invested in finding us the perfect fit despite limited inventory in the saturated market. Calle is very likable and we genuinely enjoyed our time walking through homes with him. His knowledge and expertise added great value to the home buying experience and helped us feel comfortable in negotiating our offers. Nicole is Calles perfect pair. She has a beautiful design aesthetic and
Adam Salvitti Gucwa
Aug 31, 2021
Report
Nicole and Calle were amazing to work with. They made our home sparkle in a way I didn't know was possible. They were attentive, organized and made us feel like we were in good hands even while we had to leave town before the house was listed. Nicole has an incredible eye for design and Calle provided super valuable advice during the transaction phase. I cannot recommend them enough!
Brian Lockard
Aug 29, 2021
Report
Context:
My wife and I were aspiring first time home buyers when we were referred to Calle at Friday and co. This meant we needed a supportive guide who could answer many questions, would be patient with us, and could be be a real guide navigating us through the crazy Portland housing market. Outcome of working with Friday and Co:
We got a great house we love at a price we are happy with. If you have been a buyer in Portland recently you know how hard that is to get!
Things to Note:
- We worked closely with Calle and he went above and beyond as a trusted partner. Calle pushed to try to really
My wife and I were aspiring first time home buyers when we were referred to Calle at Friday and co. This meant we needed a supportive guide who could answer many questions, would be patient with us, and could be be a real guide navigating us through the crazy Portland housing market. Outcome of working with Friday and Co:
We got a great house we love at a price we are happy with. If you have been a buyer in Portland recently you know how hard that is to get!
Things to Note:
- We worked closely with Calle and he went above and beyond as a trusted partner. Calle pushed to try to really
