I interviewed 3 marketing agencies when first looking to outsource our marketing efforts. Each agency came back with a plan to use my ANNUAL budget in 3 months. Aidan Taylor Marketing came up with a proposal that was below my annual budget amount for the entire year. Josh and his team started by cre.
Josh and the entire Aidan Taylor team have been amazing! Their expertise in rebuilding our website made the entire process quick, but with outstanding results. Since they have helped with marketing by creating professional and engaging advertisements, that are used through social media and on our we.
Josh and the entire Aidan Taylor team have been amazing! Their expertise in rebuilding our website made the entire process quick, but with outstanding results. Since they have helped with marketing by creating professional and engaging advertisements, that are used through social media and on our we.
Services
Why Work With Us
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When building an exceptional marketing team, expertise should be the primary qualification. We choose the best from across the USA versus a limited local talent pool. Things to look for when comparing us to other agencies: on-demand expertise vs fixed payroll; virtual office vs physical building, video conferencing vs travel, etc.
Analytics
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If you haven't noticed, we're kind of into numbers. If you can't see the score, it's hard to play the game, any game. The challenge is selecting the right metrics, and making sure the data is either dynamically accessible or can be found and recorded manually. Quite a few of our clients used to use spreadsheets as make-shift business dashboards, but often found the data still needed to be interpreted.
Branding
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If you need a logo, we can help you with that - but a branding strategy goes way beyond a logo. Branding is everything people see, hear, and feel when they interact with your company.
The logo is a part of branding, as is your color palette and font selection; the professionalism of your website; whether you use an Oxford Comma or not; the tone of your messaging; your imagery, how easy it is to find your phone number or pricing; is your phone answered by a human being, etc.The list goes on, and none of your answers are wrong or right.
The logo is a part of branding, as is your color palette and font selection; the professionalism of your website; whether you use an Oxford Comma or not; the tone of your messaging; your imagery, how easy it is to find your phone number or pricing; is your phone answered by a human being, etc.The list goes on, and none of your answers are wrong or right.
Content Development
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We often describe content development as the Achilles' Heel for modern marketing strategies. Who are you targeting with your content? Is it written in a way that's easy for them to absorb? Is it compelling? What's the next step you expect them to take after engaging with your content? Are you repurposing existing content for use across a variety of social media channels?
Social Media Marketing
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The choices in social media marketing are immense, so it's very important to understand where your target market lives online. You may find your customers live in different social media channels than your recruiting prospects. Keep in mind, finding them is just the beginning - engaging with them in an authentic, meaningful way that is native to each medium is the real challenge.
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