Call Now
Website
Call
Business Details
28 Years
experience
Premium Kitchen Cabinets & Hot Tubs in Portsmouth, NH
Universal Factory Direct was established in 1998 in Portsmouth, NH, as a family-owned business committed to providing premium kitchen cabinets and hot tubs at competitive prices. With a 25,000 sq. ft. facility and a streamlined operational model, the company eliminates traditional retail overhead to pass savings directly to customers. Our team of experienced designers specializes in creating customized solutions tailored to individual needs, emphasizing quality craftsmanship and budget-conscious planning. We maintain CARB2 compliance for cabinetry, ensuring environmental safety and product excellence. With over 320 five-star reviews and a 4.9 rating, our reputation is built on transparency, reliability, and exceptional customer service.

Our direct-to-consumer approach allows us to deliver products as quickly as nine days, with nationwide delivery options. The companys expertise extends to space optimization, material selection, and seamless installation support, serving both residential and commercial clients. Our commitment to innovation and customer satisfaction has resulted in 47% of business coming from repeat customers and referrals. We pride ourselves on maintaining a simple, no-frills business model that prioritizes value without compromising quality.
Services
Kitchen Cabinets Hot Tubs Replacement Doors Custom Closets Design Consultations
Details
  • Year established: 1998
Highlights and features
  • Family-owned since 1998 with 25+ years of industry experience
  • 4.9-star rating from 320+ verified customer reviews
  • CARB2-certified cabinetry for superior air quality compliance
  • 25,000 sq. ft. facility with same-day design consultations
  • 42% average savings compared to traditional retailers
Associations and certifications
  • California Air Resources Board (CARB2)
What people say
Saved thousands on cabinets Fantastic price quality combination Exceptional customer service Quick delivery no extra fees Professional knowledgeable staff
Services
Kitchen Cabinets
Premium custom kitchen cabinets with CARB2-certified materials ensure environmental safety and durability. Our warehouse-direct model provides up to 42% savings while maintaining quality features like dovetailed drawers and plywood carcasses. Expert designers assist with layout optimization and material selection for both residential and commercial spaces.
Hot Tubs
Oasis brand hot tubs with stainless steel frames and advanced hydrotherapy features. Available in multiple configurations with 2-3 year warranties covering parts and labor. Our sales team provides installation guidance and maintenance tips for optimal performance in residential settings.
Replacement Doors
Solid core interior replacement doors installed in one day with no painting required. Available in multiple finishes and styles, featuring quick turnaround times and professional installation services for residential properties throughout New England.
Custom Closets
Custom closet organization systems designed for maximum space efficiency. Our solutions include mudroom storage, shelving units, and personalized configurations installed within 24 hours with minimal disruption to homeowners.
Design Consultations
Free virtual or in-person design consultations with experienced professionals. Services include space planning, material selection, and 3D visualization to create functional, aesthetically pleasing kitchen and bath environments tailored to client preferences.
People
Joe White
Lead Designer
With 20+ years in kitchen design, Joe specializes in space optimization and client-focused solutions. His background in furniture design and commitment to making the process enjoyable has earned him numerous client accolades.
Andy Cole
Kitchen Designer
Over a decade of experience in kitchen and bathroom design, combining installation expertise with real estate insights. Known for simplifying complex design decisions while maintaining budget efficiency.
Jenny Slover White
Kitchen Designer
Certified kitchen designer with expertise in color theory and spatial planning. Handles all online design consultations and specializes in creating personalized, functional spaces that reflect client lifestyles.
Angela Ducette
Office Manager
Manages all operational aspects including purchasing, HR, and customer records. Known as the go-to person for resolving client inquiries and maintaining smooth business operations.
Vergie Slover
Hot Tub Sales
Specializes in hot tub consultations and sales, providing expert guidance on features, installation requirements, and maintenance. Offers personalized service to help clients select the ideal spa solution.
Questions
What services does Universal Factory Direct offer?
We specialize in premium kitchen cabinets, hot tubs, replacement doors, and custom closet systems with free design consultations and nationwide delivery options.
How much can I save compared to traditional retailers?
Our warehouse-direct pricing provides up to 42% savings on kitchen cabinets and 40% on hot tubs compared to big-box stores and boutique retailers.
Do you offer delivery services?
Yes, we deliver nationwide with standard delivery times as fast as nine days for in-stock cabinetry products.
What warranty options are available?
Hot tubs include 2-3 year warranties covering parts and labor. Cabinets come with a limited warranty against manufacturing defects.
Are your products environmentally certified?
All cabinetry meets California Air Resources Board CARB2 standards for low formaldehyde emissions and environmental safety.
Can I schedule a design consultation?
Yes, we offer free virtual or in-person design consultations six days a week with appointment scheduling available online.
Reviews (4)
Jenny Harrison
Jan 20, 2022 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
We could not be happier with Universal Direct! We purchased a hot tub from Jenny White and found her knowledge and service so helpful. Great communication and lots of pro tips - Jenny White saw us through and made our experience super easy and fun too!
David Colonna
Jan 13, 2022 Report
To start the initial designer was 3 hours late to our virtual appointment, then once we started she immediately started to pressure us, due to the order must be in by 4 pm. I should have ran away at that point. We ordered, 9700 bucks worth of cabinets, which once they arrived 27 out of 29 were damaged. They took forever to come and get them, then took them back, repaired them and took forever to return them to us. Once they returned them, there was still minor issues here and there.. I reached out multiple times to request some pieces that were missing and never got a response. Today, Joe
Anne Clark
Jan 12, 2022 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
We worked with Andy to place an order for our kitchen cabinets. He was great to work with and extremely responsive to all our questions. The cabinets arrived on time and were great quality for the price point we wanted to work with. We would highly recommend them.
Joseph Losquadro
Dec 27, 2021 Report
Purchased bathroom cabinets and vanity. Very professional in designing what we wanted, then showed samples of cabinet finishes. Delivered within the next week or 10 days. Thoroughly pleased!