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Business Details
10 Years
experience
Creative Design & Branding Studio for Wellness Brands
We are a digital design and branding studio dedicated to serving wellness-minded brands. Our approach combines visionary creativity with practical execution, driven by our passion for joyful and healthy living. Founded in 2016 by Jenni and Mike Schwartz, our team brings decades of combined experience in design, fitness, and business operations. We specialize in crafting brand experiences that resonate globally, with a proven process ensuring every project exceeds expectations.

Our expertise spans visual identity, web development, content strategy, and digital marketing. We prioritize meaningful client partnerships, treating every project as our top priority regardless of scale. Our team's diverse talents and remote collaboration model allow us to deliver innovative solutions tailored to each client's unique needs. With recognized global success and a commitment to continuous learning, we aim to redefine what's possible in brand storytelling.
Services
Branding Web Design Copywriting Illustration Digital Marketing Photography Videography Print Design
Details
  • Year established: 2016
Highlights and features
  • We have over 20 years of combined experience in design and business operations
  • Our proven process ensures consistent project success across all engagement sizes
  • Global recognition for innovative brand identity solutions
  • Remote collaboration model with team members across multiple states
  • Client-focused approach treating every project as our top priority
What people say
Creative dynamos Understood our vision Organized and responsive Forward-thinking solutions Essential to success
Services
Branding
We create cohesive brand identities that resonate with target audiences. Our approach combines market research with creative execution to develop logos, visual systems, and brand guidelines. Clients benefit from our 20+ years of combined expertise in crafting memorable brand experiences that drive business growth.
Web Design
Our team designs responsive websites that balance aesthetics with functionality. We specialize in platforms like Webflow and Shopify, focusing on user experience and conversion optimization. Clients receive technically sound websites that maintain visual appeal across all devices while supporting business objectives.
Copywriting
We develop compelling brand narratives and marketing content tailored to wellness industries. Our approach combines strategic messaging with SEO best practices to enhance brand communication. Clients gain access to 15+ years of cross-industry expertise in creating content that drives engagement and conversions.
Illustration
Custom visual solutions that solve complex design challenges. Our illustrators create unique assets that reinforce brand identity across multiple touchpoints. Clients benefit from our team's expertise in developing distinctive visual elements that enhance brand recognition and user engagement.
Digital Marketing
We implement data-driven marketing strategies that combine SEO, email marketing, and social media management. Our approach focuses on measurable results through platform integrations and analytics tracking. Clients receive customized campaigns that align with business goals while maintaining brand consistency across digital channels.
People
Jenni Schwartz
Co-owner/Creative Director
With over 20 years leading design studios, Jenni combines creative vision with meticulous attention to detail. Her expertise in brand development has delivered successful outcomes for wellness industry clients globally.
Michael Schwartz
Co-owner/Director of Operations
Bringing strong business acumen and operational expertise, Mike ensures project efficiency and client satisfaction. His background in fitness industry management contributes to our wellness-focused approach and process optimization.
Alina Ruppel
Graphic Designer/Illustrator
Based in Wisconsin, Alina specializes in custom typography and visual problem-solving. With remote collaboration experience since 2018, she delivers creative illustration solutions that enhance brand storytelling and user engagement.
Sarah Martin
Website Developer
Sarah combines technical expertise with design sensibility to create functional websites. Her proficiency in web platforms and user experience principles drives measurable growth for our clients' digital presence.
Danni Johnson
Copy/Content Strategy
With 15+ years across multiple industries, Danni develops customer-centric brand strategies. Her expertise in content development and marketing has significantly impacted client engagement and brand positioning since joining in 2024.
Questions
What industries do you specialize in?
We focus on wellness-related industries including fitness, health, and lifestyle brands, though our expertise extends to other sectors through our adaptable design approach.
How does your design process work?
We begin with brand discovery, followed by concept development and iterative refinement. Our structured process ensures alignment with client goals while maintaining creative excellence throughout the project lifecycle.
Can you work with remote clients?
Yes, we successfully collaborate with clients globally through virtual meetings and digital project management tools, maintaining the same quality of service regardless of location.
What's your typical project timeline?
Timelines vary by project scope but typically range from 8-12 weeks for branding projects and 12-16 weeks for comprehensive web development, with regular progress updates provided.
How do you ensure brand consistency?
We develop comprehensive brand guidelines covering visual elements, tone of voice, and application standards, ensuring consistent brand representation across all marketing materials and platforms.
Reviews (1)
Michael Nelson
Dec 02, 2021 Report
We have used SolMark Creative for upgrades to both of our websites and it has been phenomenal. Mike and Jenny are incredibly talented professionals who deliver outstanding quality websites on-time that are functional and appealing to visitors. Since using SolMark Creative we have been able to land major partnerships with large cap public companies even though as a startup. This is because our web real estate is flawless and high-end. You will see a rapid return on this investment. If they are available, don't hesitate.