Business Details
13 Years
experience
Your Trusted IP & Technology PR Partner
Avid Public Relations specializes in amplifying public relations success at the intersection of technology and intellectual property. Our team brings decades of experience in driving thought leadership campaigns that support organizations' IP activities, ensuring their value and innovations receive significant exposure across IP, business, and industry trade audiences. We work closely with clients to develop and communicate messages about IP asset value, manage public responses to legal challenges, and project key differentiators to potential partners and licensees.Our expertise spans artificial intelligence, cybersecurity, FinTech, semiconductors, and more, with a proven track record of bridging in-house IP teams and corporate communications strategies. We have supported high-profile clients like IBM and Open Invention Network, delivering tailored media relations, influencer engagement, and social media campaigns that build credibility and industry thought leadership.
Services
Media Relations
Positioning & Messaging
Influencer Relations
IP Executive Branding
Media Training
Social Media Campaigns
Thought Leadership Development
Patent Management PR
Crisis Communications
Content Strategy
Details
- Year established: 2013
Highlights and features
- We have 15+ years of specialized experience in IP public relations
- Our team bridges in-house IP teams with corporate communications strategies
- We serve as trusted advisors for organizations like IBM and Open Invention Network
- We deliver tailored campaigns across 15+ technology domains including AI and semiconductors
- We combine technical expertise with media relations to build industry thought leadership
Services
Media Relations
We develop and execute strategic media campaigns that position IP organizations as industry thought leaders. Our approach combines technical expertise with media outreach to secure coverage in business, IP, and technology publications. We help clients communicate their IP value propositions to target audiences through press releases, media briefings, and editorial placements.
Positioning & Messaging
We craft compelling narratives that highlight IP assets' unique value and differentiators. Our team develops messaging frameworks that align with business objectives while resonating with key stakeholders. This includes creating positioning statements, value propositions, and communication strategies tailored to IP law firms and technology companies.
Influencer Relations
We connect clients with influential voices in technology and IP ecosystems through strategic partnerships with analysts, journalists, and industry experts. Our programs build credibility through third-party validation while expanding market visibility. We facilitate speaking opportunities, roundtable discussions, and collaborative content creation with key opinion leaders.
IP Executive Branding
We enhance the personal brand of IP executives through targeted media appearances, bylined articles, and speaking engagements. Our programs position leaders as industry authorities while aligning with organizational goals. We provide media training and strategic counsel to maximize executive impact in public forums.
Crisis Communications
We develop proactive strategies to address IP-related challenges and protect organizational reputation. Our services include crafting responses to demand letters, managing media inquiries during disputes, and implementing communication plans that maintain positive industry perception while safeguarding client interests.
People
Ed Schauweker
Principal
Ed Schauweker founded AVID Public Relations with 15+ years of experience in IP public relations. He specializes in helping defensive patent management organizations and corporate IP teams communicate their value through strategic media campaigns and thought leadership initiatives.
Questions
What makes AVID PR different from other public relations agencies?
We specialize exclusively in intellectual property and technology sectors, combining deep technical understanding with media expertise to deliver targeted PR campaigns that maximize IP value.
Which industries do you primarily serve?
We focus on technology and IP-intensive industries including artificial intelligence, cybersecurity, FinTech, semiconductors, and telecommunications, working with patent management organizations and IP law firms.
How do you measure PR campaign success?
We track media placements, thought leadership opportunities, industry engagement metrics, and business development outcomes aligned with clients' specific IP communication objectives.
Can you work with in-house legal teams?
Yes, we frequently collaborate with in-house IP teams to develop communication strategies that align with legal activities while maintaining corporate messaging consistency.
What technology areas do your team understand?
Our team has expertise across 15+ technology domains including AI, cloud computing, cybersecurity, FinTech, industrial automation, mobile systems, semiconductors, and telecommunications infrastructure.
