Business Details
Real Estate Back Office Software Solutions
LanTrax is a dedicated provider of back office software solutions designed specifically for real estate brokerages. Our technology streamlines critical operations including agent management, commission calculations, escrow processing, and financial reporting. By integrating with leading transaction management platforms, we enable seamless data flow that enhances decision-making and operational efficiency. Our team prioritizes scalability, ensuring businesses of all sizesfrom small brokerages to large enterprisescan optimize workflows and reduce administrative burdens.With decades of collective experience in real estate technology, we deliver customizable tools that adapt to evolving industry needs while maintaining robust accounting controls. Our commitment to responsive support ensures clients receive timely assistance, allowing them to focus on growth rather than technical challenges. Through continuous software innovation, we empower brokers to standardize processes across multiple locations while preserving flexibility for unique business requirements.
Services
Back Office Software
Commission Management
Lead Tracking
Escrow Processing
Customizable Reporting
Highlights and features
- We offer 24/7 personalized customer support for real estate software solutions
- Our team implements patented processes for commission tracking automation
- We provide seamless integration with Microsoft Dynamics accounting systems
- Our software supports multi-company environments for brokerage acquisitions
- We deliver customizable reporting tools for data-driven real estate decisions
What people say
Strengthened the reliability of our data
Responsive to support inquiries
Saved time and efforts
Excellent training and support
Smooth solutions implementation
Services
Profit Power
Our Profit Power solution automates financial workflows for real estate brokerages with customizable commission plans and integrated escrow management. The system provides daily agent payment processing while maintaining strict accounting controls through Microsoft Dynamics GP integration. Clients benefit from centralized transaction processing and standardized reporting across multiple office locations.
LeadTrax
LeadTrax offers comprehensive lead tracking capabilities that help brokerages manage incoming leads and measure conversion effectiveness. The platform includes automated reporting tools for management oversight and integrates with existing CRM systems to maintain data continuity. Users can track lead sources and analyze performance metrics across different business units.
SMARTS
SMARTS provides digital transaction management that connects with major real estate platforms for seamless document handling. The system standardizes closing processes while maintaining compliance with industry regulations. Integration capabilities allow brokers to manage transactions from initial offer through final closing without switching between multiple software solutions.
Escrow Management
Our escrow management module automates money tracking with daily reconciliation features and monthly account balancing. The system maintains separate accounting for each transaction while providing real-time visibility into fund movements. Integration with general ledger systems ensures accurate financial reporting and reduces manual bookkeeping requirements.
Custom Reporting
Custom reporting tools deliver actionable insights through configurable dashboards that track key performance indicators. Users can generate branch-specific reports or view company-wide metrics while maintaining data security controls. The system supports both real-time monitoring and historical trend analysis for strategic decision-making.
People
Scott McGrory
Chief Financial Officer
Scott McGrory oversees financial operations and strategic planning at Coldwell Banker Advantage. With extensive experience in real estate finance, he has implemented Profit Power's accounting solutions to improve data reliability and streamline transaction processing across multiple office locations.
Robert Pennick
Chief Financial Officer
Robert Pennick manages financial systems integration at a major real estate brokerage. He has led the implementation of automated commission payment processes using Profit Power's software, achieving improved accounting controls and daily reconciliation of agent compensation across diverse commission structures.
Les Sease
Director of Information Technology
Les Sease directs technology strategy for a national real estate firm. He has successfully deployed LanTrax's LeadTrax solution to centralize lead management and improve reporting capabilities. His team leverages the platform's integration features to maintain data continuity across multiple software systems.
Susan McKenzie
Accounting Manager
Susan McKenzie manages financial operations at Coldwell Banker Advantage. She has implemented Profit Power's accounting software to standardize back office processes, achieving smoother system transitions and improved month-end closing efficiency while maintaining strict compliance with financial regulations.
Questions
What real estate software solutions do you offer?
We provide Profit Power for accounting, LeadTrax for lead management, and SMARTS for transaction processing—all designed for real estate brokerages.
How do your solutions help real estate brokers?
Our software automates commission calculations, streamlines escrow handling, and integrates with accounting systems to improve operational efficiency and financial transparency.
Can your software integrate with existing systems?
Yes, our solutions connect with Microsoft Dynamics GP and major transaction management platforms for seamless data flow across real estate operations.
Do you support multi-office brokerages?
Our software scales from single offices to enterprise-level brokerages, supporting multiple locations with customizable commission plans and centralized reporting.
What support options are available?
We offer 24/7 technical support, on-demand training resources, and dedicated assistance for system implementation and ongoing operations.
How do you handle software updates?
Updates are released regularly with improvements based on client feedback, ensuring all users benefit from enhanced features and industry compliance updates.
