Business Details
Your Trusted Waxing Experts in Madison, WI
Pure Waxing Studio was founded on a passion for precision and professionalism in hair removal services. With over 20 years of experience in the beauty industry, our licensed esthetician Ellie brings expertise honed through advanced training at the Aveda Institute of Beauty and Wellness. We specialize exclusively in waxing services, from Brazilian and bikini waxes to facial hair removal, using high-quality products that prioritize client comfort and safety. Our studio maintains strict hygiene standards with a no double-dipping policy to ensure optimal sanitation. Clients consistently praise our attention to detail, pain-minimizing techniques, and the personalized approach we take to understand individual needs.We serve the Madison community from our conveniently located studio above Hair Studio Day Spa, offering a welcoming environment where clients can feel at ease. Our commitment to excellence extends beyond the service itself through comprehensive pre- and post-waxing care guidance, including recommendations for preventing ingrown hairs. We take pride in maintaining long-term relationships with our clients, many of whom have trusted us for over a year. Our focused expertise in waxing allows us to deliver consistently superior results compared to multi-service salons. By combining technical skill with a friendly, conversational atmosphere, we aim to make every visit both effective and enjoyable.
Services
Brazilian Waxing
Brow Waxing
Eyebrow Tinting
Bikini Waxing
Underarm Waxing
Full Leg Waxing
Back Waxing
Neck Waxing
Lip Waxing
Chin Waxing
Details
- Year established: 2025
Highlights and features
- We specialize exclusively in waxing with 20+ years of focused expertise
- Our esthetician is Aveda Institute trained with advanced technical knowledge
- We maintain strict hygiene standards with no double-dipping practices
- Clients consistently praise our pain-minimizing techniques and precision
- We offer comprehensive aftercare guidance to prevent ingrown hairs
What people say
Fantastic results
Professional and friendly
Pain-free waxing
Perfect brow shaping
No burns or missed spots
Services
Brazilian Waxing
Our Brazilian waxing service removes all hair from the bikini area with precision and care. Using high-quality wax and proper technique, we minimize discomfort while ensuring smooth results that last up to four weeks. Clients receive detailed aftercare instructions to maintain skin health and prevent ingrown hairs.
Brow Waxing
Professional eyebrow waxing creates clean, defined arches by removing stray hairs around the brow line. Our esthetician uses precise techniques to shape brows according to facial structure while maintaining natural fullness and symmetry.
Eyebrow Tinting
Eyebrow tinting enhances natural brow color using semi-permanent dye that lasts up to six weeks. This service darkens light brows or maintains consistent color between waxing appointments, creating a polished appearance with less daily maintenance.
Full Leg Waxing
Full leg waxing removes hair from thighs, calves, and knees in one comprehensive session. Our technique ensures even coverage and proper direction for effective hair removal that lasts longer than shaving, with reduced regrowth over time.
Back Waxing
Back waxing targets excess hair on the upper or full back area using specialized techniques for male clients. We work carefully around sensitive areas to provide smooth results while minimizing discomfort through proper preparation and application.
People
Ellie
Owner & Licensed Esthetician
With 20+ years in the beauty industry, Ellie graduated from Aveda Institute and specializes in waxing services. She combines technical expertise with personalized care to create comfortable experiences for all clients.
Questions
What waxing services do you offer for women?
We provide Brazilian, bikini, facial (brow, lip, chin), full leg, underarm, and body waxing services for women using professional-grade products and techniques.
Do you offer eyebrow tinting?
Yes, we offer eyebrow tinting services using semi-permanent dye to enhance natural brow color and definition between waxing appointments.
How should I prepare for a waxing appointment?
Ensure hair is 2-4 weeks growth, exfoliate 24 hours prior, avoid oils/tanning, and consider taking ibuprofen 30 minutes before your appointment for comfort.
What post-waxing care do you recommend?
Avoid heat exposure, perfumed products, and touching the area for 24 hours. Use our professional ingrown hair prevention products and maintain regular exfoliation.
Are your waxing services suitable for sensitive skin?
Our professional waxing techniques and product selection accommodate most skin types. Inform us about any skin sensitivities or medications during booking.
How often should I schedule waxing appointments?
Most clients return every 4-6 weeks depending on hair growth patterns. Consistent waxing maintains smoother results and may reduce regrowth over time.
Reviews (6)
Sascha Dhanjal
Jan 23, 2022
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Love this place, I have been seeing Ellie for years. Her spa is clean and inviting, I love the background music, and we always have great conversations. Highly recommend!
Jenny White
Dec 14, 2021
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I went today and had my eyebrows tinted and waxed. It was the best Ive ever had them done before. I also got my first Brazilian today and I can honestly say, Ill definitely be coming back. Ellie, while being professional, made the entire process so laid back and comfortable. She is so kind and easy to keep up a conversation with; which helps take your mind off of things. If you are feeling insecure or uneasy about doing it, I would definitely recommend going to see Ellie to go to!
Natalie Sikorski
Jul 03, 2021
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Ellie is amazing! As a fellow aesthetician, I put my trust in her for a great service and she always goes above and beyond :) I can't say enough good things about her, she's a gem!
Christen
Jun 18, 2021
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Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
I've been to several different places for waxing. Some were satisfactory, others definitely not... Ellie (Pure Waxing) is hands-down thee best. The best, all-around. So much the best, I don't think you can get any better. Seriously. I will never go anywhere else!
I've been to several different places for waxing. Some were satisfactory, others definitely not... Ellie (Pure Waxing) is hands-down thee best. The best, all-around. So much the best, I don't think you can get any better. Seriously. I will never go anywhere else!
Anais Cruz
May 25, 2021
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Positive:Cleanliness,Professionalism
Definitely will be recommending to anyone looking for a great place for a Brazilian! She was so friendly made me feel comfortable, and was fast and did a fabulous job! Definitely my go to spot now! So happy I found her!
Definitely will be recommending to anyone looking for a great place for a Brazilian! She was so friendly made me feel comfortable, and was fast and did a fabulous job! Definitely my go to spot now! So happy I found her!
Trezjer Terry
Feb 17, 2021
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I will definitely be going back for all my waxing needs! Ellie did a great job! And shes super personable and made sure I was comfortable the entire time. 10/10 experience!
