Business Details
Your Trusted Entertainment PR Partner in Los Angeles
At Icon P R, we specialize in crafting strategic public relations campaigns that elevate entertainment, music, and digital creator brands globally. With decades of combined experience, our team excels in media relations, brand visibility, and crisis communication, serving both emerging and established talent. We leverage deep industry connections across film, television, music, and digital platforms to secure high-impact media placements and awards recognition.Our expertise spans tour strategies, book campaigns, podcast bookings, and cross-industry collaborations, ensuring tailored solutions for each client. Committed to innovation, we maintain memberships in professional networks like Rolling Stone Culture Council and Moms Demand Action, reflecting our dedication to industry leadership and community impact.
Services
Entertainment PR
Music PR
Digital Creator PR
Branding Campaigns
Awards Campaigns
Crisis Communication
Podcast Bookings
Celebrity Author PR
Tour Strategy
Media Relations
Highlights and features
- We specialize in entertainment, music, and digital creator PR with 10+ years of industry experience.
- Our team secures media placements in top outlets like Forbes, The New York Times, and Billboard.
- We manage high-profile awards campaigns for Oscars, Grammys, and Emmys recognition.
- Our crisis communication expertise protects client reputations during media challenges.
- We maintain strategic partnerships with luxury brands and entertainment industry leaders.
Services
Entertainment PR
Icon P R crafts tailored entertainment public relations strategies that amplify client visibility across film, television, and digital platforms. Our team secures high-profile media placements, talk show appearances, and awards recognition for breakout and established talent. With expertise in crisis communication and brand repositioning, we deliver results-driven campaigns that build lasting industry influence.
Music PR
Our music public relations services focus on career development for independent artists and established performers. We create brand visibility strategies that generate radio engagement, tour opportunities, and label interest while revitalizing careers for household-name musicians. Through targeted media outreach and industry partnerships, we ensure maximum exposure across traditional and digital music platforms.
Celebrity Author PR
Icon P R specializes in promoting celebrity-authored publications through strategic media campaigns. We've successfully managed book launches for New York Times bestsellers and award-winning authors, securing placements in major publications and talk show appearances. Our approach combines traditional book promotion with modern digital strategies to maximize audience reach and sales impact.
Podcast Bookings
We connect talent with podcast opportunities across diverse genres, from entertainment to lifestyle programming. Our team secures appearances on shows like Mayim Bialik's Breakdown and Thats Total Mom Sense, enhancing client visibility through curated audio content partnerships. This service expands media presence and builds authentic audience connections through conversational platforms.
Awards Campaigns
Icon P R executes comprehensive awards season strategies that position clients for Oscar, Grammy, Emmy, and Critics Choice recognition. Our campaigns combine strategic media outreach, industry networking, and narrative crafting to highlight client achievements. With proven success in securing nominations and wins, we help talent gain the industry validation that drives career advancement.
People
Heather Besignano
Founder & CEO
Heather Besignano founded Icon P R after a decade in publicity and music management. She specializes in entertainment PR, awards campaigns, and celebrity author promotions. With expertise in crisis communication and brand repositioning, she's secured media placements for clients in major outlets and led campaigns for New York Times bestsellers. A Houston native based in Los Angeles, she maintains industry leadership through council memberships.
Leah Perry
Publicist
Leah Perry brings entertainment industry expertise from her Los Angeles upbringing and fashion marketing background. She transitioned from ABC TV costume departments to digital media relations, developing keen insights into talent visibility. Her experience spans social media strategy and entertainment trends, making her a valuable asset in identifying media opportunities for Icon P R clients.
Gayle Davidson
Publicist, Nashville Office
Gayle Davidson combines global experience with Nashville expertise, having worked across major media hubs worldwide. Her career spans artist development, music supervision, and PR strategy across multiple genres. With a unique ability to connect industry professionals, she brings international perspective to Icon P R's Nashville operations while maintaining strong local music industry relationships.
Ben Jackson
Publicist, Nashville Office
Ben Jackson offers nine years of music publicity experience, having worked with Grammy winners and industry legends. He specializes in tour promotions and Nashville music scene engagement, maintaining strong connections with BMI award-winning songwriters. His UC Berkeley marketing education and hands-on experience create effective campaigns that bridge traditional and modern music promotion strategies.
Danner Tassone
Head of London Office
Danner Tassone, dual citizen of America and Australia, leads Icon P R's London office with a decade of luxury brand partnership expertise. Formerly Associate Publisher at Wonderland magazine, she connects celebrity talent with global brands like LVMH and Netflix. Her strategic approach focuses on creating meaningful collaborations that drive brand visibility while maintaining creative integrity across international markets.
Questions
What industries does ICON PR specialize in?
We specialize in entertainment PR for film, television, music, and digital creators, along with celebrity author promotions and luxury brand partnerships.
How does ICON PR handle awards season campaigns?
We develop comprehensive strategies for Oscar, Grammy, Emmy, and Critics Choice campaigns, combining media outreach and industry networking to maximize recognition.
Can ICON PR help emerging artists gain visibility?
Yes, we create tailored campaigns for rising talent that build brand awareness, generate radio play, and attract label interest through strategic media placements.
Do you work with international clients?
We serve clients globally from our offices in Los Angeles, New York, Nashville, Dallas, London, and Toronto with coordinated international strategies.
How does ICON PR approach crisis communication?
Our team provides strategic reputation management, crafting proactive responses and media narratives to protect client interests during challenging situations.
What sets ICON PR apart from other agencies?
We combine decades of industry experience with personalized strategies, maintaining strong media relationships and a proven track record across entertainment sectors.
