Business Details
29 Years
experience
Strategic Communications for Nonprofits and Purpose-Driven Organizations
Since 1997, we have provided strategic communications expertise to a diverse range of nonprofit and purpose-driven organizations. Our agency specializes in media relations, partnership development, crisis management, and impact evaluation, leveraging decades of experience to amplify our clients' missions. We transitioned exclusively to nonprofit-focused work after 25 years of building brands for for-profit clients, applying our extensive media connections and strategic insights to drive social change. Our tailored approach ensures every campaign aligns with our clients' unique goals, while our data-driven methodology demonstrates measurable impact.With a proven track record in elevating organizations across sectorsfrom arts to food securitywe combine creativity with results-oriented strategies to maximize visibility and support. Our founder's leadership in Atlanta's nonprofit community, including board roles at Root Local Community Farmers Markets and past organizations like Atlanta Contemporary Art Center, underscores our deep commitment to meaningful causes. Clients consistently highlight our resourcefulness, efficiency, and ability to exceed expectations in achieving their objectives.
Services
Media Relations
Partnership Development
Crisis Management
Impact Evaluation
Details
- Year established: 1997
Highlights and features
- Nonprofit-focused expertise since 1997
- Customized media relations strategies
- Proven crisis management capabilities
- Data-driven impact measurement
- Extensive local and national media connections
What people say
Exceeded expectations
Impressive results
Resourceful and efficient
Joy to work with
110% commitment
Services
Media Relations
We leverage established relationships with journalists and influencers to secure high-profile media coverage. Our strategic outreach ensures client messages reach target audiences through traditional and digital media channels. This service builds brand awareness and drives engagement through earned media placements.
Partnership Development
Our team identifies and cultivates collaborations with corporations, organizations, and individuals aligned with client missions. We create mutually beneficial partnerships that expand reach, enhance credibility, and unlock new funding opportunities for nonprofit organizations.
Crisis Management
We provide expert guidance during sensitive situations through proactive planning and responsive communication strategies. Our approach safeguards organizational reputation while maintaining stakeholder trust through carefully managed public messaging and media interactions.
Impact Evaluation
Our data-driven methodology tracks campaign effectiveness through comprehensive monitoring systems. We deliver actionable insights that demonstrate program success to donors and stakeholders while identifying opportunities for strategic improvements in nonprofit operations.
People
Liz Lapidus
Founder
With 25+ years in strategic communications, Liz transitioned from building for-profit brands like Uber and Warby Parker to exclusively serving nonprofits. Her expertise in media relations and partnership development has driven impactful campaigns for organizations including the Center for Civil & Human Rights.
Questions
What types of organizations do you work with?
We specialize in serving nonprofit organizations and purpose-driven companies seeking to amplify their social impact through strategic communications.
How do you measure campaign success?
We use data-driven metrics including media impressions, partnership outcomes, and stakeholder engagement to demonstrate measurable impact aligned with organizational goals.
What differentiates your PR approach?
Our unique combination of for-profit brand-building experience and exclusive nonprofit focus creates innovative strategies that deliver tangible results for mission-driven organizations.
Can you handle crisis situations?
Yes, our team provides expert crisis management with proactive planning and responsive communication strategies to protect organizational reputation during sensitive issues.
What geographic areas do you serve?
While based in Atlanta, we serve nonprofit clients nationwide with tailored communications strategies that address both local and national audiences.
Reviews (2)
Robert Taranto
Dec 17, 2020
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In working with Liz and her amazing team i realised early on that we hired the best of the best to represent our brand new restaurant ! She and her team worked tirelessly to help us launch our business in the Suwanee area. I want to personally recognise and thank Amel Alyamani for working so closely with us. She was simply amazing! Their attention to detail is what i feel sets them apart from the rest. I highly recommend this PR firm!!
Sean Matthew Finnegan
Jul 25, 2017
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So my assistant reached out to Liz Lapidus via her website. We got the most unprofessional two sentence response back from her, via her i-pad of all things. Would not recommend wasting your time trying to connect with her. If that's how she handles an initial inquiry, you certainly wouldn't want her managing public relations for an individual or corporation.
