Business Details
27 Years
experience
Trusted Hotel Asset Management & Advisory Services
CHMWarnick is the leading provider of hotel asset management and hospitality advisory services in the U.S., with a 25-year track record of delivering value to hotel owners and investors. Our team of over 35 hospitality real estate experts combines deep industry experience, including 30-year average expertise for one-third of our professionals, to guide clients through every stage of the investment cycle. We specialize in aligning operational performance with investment objectives through active oversight, proprietary technology like Proph+IT, and data-driven strategies. Our services span acquisition due diligence, brand selection, capital planning, and operational assessments, supported by a client-centric approach that prioritizes transparency and long-term partnerships.With a portfolio exceeding $12 billion across 50+ hotels and 22,000 rooms, we serve diverse clients including private equity, sovereign wealth funds, and Fortune 100 companies. Our commitment to innovation is exemplified by Proph+IT, an industry-leading platform that transforms financial data into actionable insights for optimized decision-making. Recognized for thought leadership through active roles in organizations like AH&LA, HAMA, and ISHC, we maintain a service culture focused on direct senior-level support and responsiveness. Headquartered in Beverly, MA, with offices in six U.S. cities, we combine national scale with localized market expertise to deliver superior investment returns.
Services
Asset Management
Acquisition Due Diligence
Brand Selection
Capital Planning
Operations Assessment
Pre-Opening Oversight
Lender Support
Strategic Consulting
Owner Accounting
Repositioning Strategies
Details
- Year established: 1999
Highlights and features
- 25 years of diversified experience in hotel asset management
- Team of 35+ hospitality experts with industry-leading expertise
- Proprietary Proph+IT platform for data-driven decision-making
- Proven track record managing $12 billion in hotel investments
- Client-centric approach with direct senior-level support
Services
Hotel Asset Management
Optimize hotel asset value through active oversight, state-of-the-art technology, and experience-based strategies. Our team aligns operational performance with owner investment objectives, leveraging industry relationships and data analytics to enhance returns. Services include performance benchmarking, risk mitigation, and strategic capital planning for full-service hotels, resorts, and select-service portfolios.
Acquisition Due Diligence
Strategic assessment of hotel investments through market validation, pricing analysis, and risk mitigation. We provide comprehensive due diligence to validate upside potential and ensure alignment with ownership goals. Our expertise spans brand analysis, operational diagnostics, and financial modeling for informed acquisition decisions across all property types.
Brand/Management Selection
Proven process for selecting optimal hotel brands and management partners. We negotiate favorable terms while evaluating brand compatibility, operational capabilities, and market positioning. Our advisory services ensure alignment between ownership objectives and brand/management strategies to maximize long-term asset performance.
Capital Planning
Strategic oversight of property renovations and capital investments. We balance brand requirements with market realities to prioritize projects that enhance asset value. Services include budgeting, ROI analysis, and implementation oversight for major capital expenditures across diverse hotel portfolios.
Proph+IT Analytics
Industry-leading business intelligence platform transforming financial data into actionable insights. Proph+IT automates reporting, enables real-time performance benchmarking, and supports trend analysis for optimized decision-making. This proprietary tool enhances transparency and strategic planning for hotel owners and investors.
People
Chad Sorensen
Managing Director & CEO
With over 25 years in lodging, Chad directs CHMWarnick's asset management team, specializing in operational assessments and process improvement. A Certified Hotel Asset Manager (CHAM), he advises on acquisitions, revenue management, and strategic planning while serving on industry councils.
Richard Warnick
Managing Director & Co-Chairman
A 40-year hospitality veteran, Richard advises global hotel companies and financial institutions. He co-founded CHMWarnick, focusing on asset management, development, and brand strategy. Recognized as an industry thought leader, he has authored multiple hospitality publications and served on advisory boards.
Ken Wilson
Managing Director & Co-Chairman
With 40+ years of experience, Ken specializes in hotel financing, asset acquisitions, and management contract negotiations. He has facilitated principal-to-principal deals globally and serves on Marriott's Owner Advisory Board, combining strategic vision with hands-on execution expertise.
Chad Crandell
Chairman of the Board
A Certified Hotel Asset Manager with 40 years of experience, Chad oversees corporate functions and asset management teams. He specializes in contract negotiations, capital planning, and operational strategy, drawing from leadership roles at major hotel chains and consulting firms.
Kristie Dickinson
Managing Director & EVP
With 29 years in hospitality, Kristie leads business development and revenue strategy. Her expertise spans asset management, acquisition due diligence, and revenue optimization. She serves on the ISHC Board of Directors and contributes to industry publications on hotel investment strategies.
Questions
What services does CHMWarnick offer?
We provide hotel asset management, acquisition due diligence, brand/management selection, capital planning, operational assessments, and proprietary analytics through Proph+IT for owners and investors.
How long has CHMWarnick been in business?
We have a 25-year track record serving hotel owners globally, established in 1999 with expertise managing $12 billion in hotel real estate investments.
What markets do you serve?
We operate nationwide with offices in Beverly, Boston, New York, Phoenix, San Francisco, St. Augustine, and Washington D.C., serving international clients through our global network.
What makes CHMWarnick unique?
Our combination of industry-leading Proph+IT analytics, 35+ hospitality experts with 30-year average experience, and exclusive focus on representing owners sets us apart from competitors.
How do you handle capital improvement projects?
We provide strategic planning and oversight for renovations, balancing brand requirements with ownership objectives to maximize ROI through data-driven decision-making and implementation expertise.
