Business Details
37 Years
experience
Custom Pool Builders & Service Experts in Avalon, NJ
Founded in 1989, USA Pools is a family-owned business serving the Jersey Shore area with custom pool construction, renovations, and maintenance. Our team of full-time employees combines hands-on experience with industry-leading training to deliver stress-free solutions for residential and commercial clients. With over 800 pools built and 900+ service accounts managed annually, we prioritize personalized service through direct communication with a single point of contact.Our expertise spans inground gunite pools, infinity edge designs, tile installations, and safety cover systems, supported by partnerships with leading manufacturers like Pentair. We emphasize transparency, affordability, and long-term relationships, ensuring every project meets rigorous quality standards from groundbreaking to completion.
Services
Inground Pools
Pool Renovations
Pool Service
Tile & Coping
Safety Covers
Pool Lights
Automatic Cleaners
Equipment Installation
Sandblasting
Plastering
Details
- Year established: 1989
Highlights and features
- Family-owned operation with 35+ years of industry experience
- Full-time, trained staff provides consistent, reliable service
- Free consultations with direct access to project managers
- 800+ custom pools built along New Jersey's coastline
- Comprehensive service covering construction through maintenance
What people say
Promptly and professionally
Brand new
Two times a week
No missed appointments
Excellent service
Services
Inground Pools
Design and construction of durable inground gunite pools tailored to property specifications. Our process eliminates industry-standard stress through single-point communication, ensuring timely completion with premium materials. Clients benefit from 3D design visualization and expert guidance from initial consultation through water fill.
Pool Renovations
Modernization of existing pools using state-of-the-art products and techniques. Services include tile replacement, coping upgrades, plastering, and sandblasting to restore functionality and aesthetics. Our team provides comprehensive assessments and customized solutions to extend pool lifespan while enhancing visual appeal.
Pool Service
Year-round maintenance programs performed by full-time, manufacturer-trained technicians. Includes equipment inspections, chemical balancing, and seasonal openings/closings. Clients receive consistent service schedules with guaranteed appointment reliability, ensuring optimal pool condition throughout the swimming season.
Tile & Coping
Installation of decorative tile and coping systems to enhance pool aesthetics. Options include natural stone finishes and custom mosaics featuring marine motifs. This service improves both visual appeal and structural durability while providing slip-resistant surfaces around pool perimeters.
Safety Covers
Custom-fitted safety covers anchored to pool decks for child and pet protection. Available in mesh and solid variants with integrated drainage systems. These covers combine security features with ease of use, reducing seasonal setup/removal time while maintaining backyard aesthetics.
People
Tom Braun
Owner
Tom Braun founded USA Pools in 1989 after gaining technical expertise through heater manufacturer certifications and NSPI pool builders school. He transitioned from mechanical service work to full-scale pool construction in 2000, establishing the Avalon headquarters. With commercial project experience at major amusement parks and zoos, he oversees all residential operations while maintaining hands-on involvement in client consultations.
Questions
What pool services do you offer?
We provide custom inground pool construction, renovations, maintenance, tile/coping installations, safety covers, and equipment upgrades along New Jersey's coastline.
Which areas do you service?
We serve Avalon, Cape May, Brigantine, Ocean City, Longport, Margate, and Ventnor with both construction and maintenance services.
Do you offer seasonal pool service discounts?
New customers in Ocean City, Longport, Margate, and Ventnor receive 10% off summer service contracts during promotional periods.
How does your pool maintenance process work?
Our full-time technicians perform biweekly service visits including chemical balancing, equipment checks, and cleaning, with guaranteed appointment reliability since 2002.
Can you renovate existing pools?
Yes, we specialize in pool renovations including tile replacement, plastering, coping upgrades, and sandblasting to modernize aging pools.
Reviews (6)
Matt Gillis
May 23, 2021
Report
I ca't say enough great things about Tom and the team at USA Pools. They built our pool in 2018. The build experience was flawless and on time. Over the last few years, they have serviced our pool each season, and again the service has been nothing short of amazing. Just yesterday, at 3:45pm the family that was renting from us called and said they couldn't get the hot tub working... I called Liz and before I even had a chance to call the renter back to let them know that it would get looked after, the service guy (Tim) was already there. No joke - less than 15 minutes. They are world class..
Jesse Childs
May 14, 2021
Report
Extremely knowledgeable and insightful in all phases of pool planning and design. There is so much that comes with planning, design, and installing a pool, and Tom and Lisa Braun and the USA Pool staff are experts and professionals at what they do. They have a family feel to the entire experience and we can't say enough about our experience with them. Tom is a straight shooter and doesn't necessarily tell you what you want to hear. He tells you the TRUTH from his extensive 35+ years in the pool business - I very much appreciate his honesty. I highly recommend USA Pools!!!
Donny Ciaccio
Jun 13, 2020
Report
Called for an appointment for an estimate for a pool remodel of gunite pool. Was told I would hear from a representative within 2 days. I even called a week later to follow up and advise that I had not been contacted and was again told I would be contacted by a representative. Its been nearly 2 months and never heard from them. Not very professional. I am going with another pool company for the remodel.
Dave Gonze
Jul 03, 2019
Report
We have enjoyed the personal service and great attention to detail. Tim comes faithfully twice a week and always goes out of his way to let me know how the chemicals are holding up and keeps the pool perfectly clean. When there is a mechanical problem he knows the solution and takes care of it quickly. Great people.
Scott H.
Aug 03, 2018
Report
USA Pools is run by a Tom Braun who sets the tone for his team . Unfortunately that tone is " you are doing him a favor " HE NEVER RETURNS CALLS.... EVEN WHEN THERE ARE MAJOR ISSUES. The same attitude carry through to his 2nd in command Josh. He is nice at first but then becomes an Arrogant individual to deal with. I know several homeowners who have gotten rid of him because of his attitude and lack of returning calls. One in particular ... Tom cursed out. I would caution you About using Tom and USA pulls and highly suggest looking for other pool builders and weekly
Mary S.
Jan 12, 2018
Report
We hired USA pools to design a pool for a new house we were building in Stone Harbor in 2014. We worked with Tom Braun and found him very easy to deal with. He talked us through the process, drove us around to various pools so we could see what he had done in the area, built the pool on time and on budget. We have continued to have him service the pool for the last three years and when we have had a problem that needed attention, the service was handled promptly and efficiently. We could not have asked for a better experience!
