Business Details
Full-Service Marketing Agency for Measurable Growth
We are a full-service advertising agency dedicated to developing customized partnerships and integrated plans to deliver growth goals for our clients. With over 27 years of experience, our team of seasoned professionals specializes in strategy, media, public relations, social media, creative services, and performance-driven campaigns. Our approach combines deep industry expertise with measurable results, serving clients across diverse sectors including healthcare, real estate, consumer services, education, and hospitality. We prioritize strategic communication, crisis management, and innovative marketing solutions tailored to each client's unique needs. Our proven track record includes over 100 industry awards and successful collaborations with renowned brands like McDonald's, Southwest Gas, and Tenet Healthcare.We maintain transparency, accountability, and a relentless focus on delivering impactful outcomes that drive business growth. Our leadership team brings decades of experience in corporate communications, media relations, and brand strategy, ensuring clients receive comprehensive support from discovery through execution. We differentiate ourselves through data-driven decision-making, cross-disciplinary collaboration, and a commitment to staying at the forefront of emerging marketing trends and technologies.
Services
Strategy
Media Planning
Public Relations
Social Media
Creative Services
Performance Marketing
Highlights and features
- We offer 27+ years of proven experience in integrated marketing strategies
- Our team includes former journalists and industry award-winning professionals
- We implement performance matrixes to track campaign effectiveness
- We maintain a true partnership approach with client accountability
- We provide cross-disciplinary expertise across six core service areas
What people say
Creative ideas
Accountable team
Proactive approach
Quality work
Impactful strategies
Services
Strategy
Our strategic planning services develop actionable roadmaps for business growth. We conduct comprehensive discovery processes to identify unique brand positioning and establish measurable objectives. Our approach combines market analysis with client-specific insights to create tailored strategies that drive campaign effectiveness across all marketing channels.
Public Relations
Our public relations services leverage former journalism expertise to craft compelling narratives. We specialize in media relations, crisis management, and corporate communications across multiple industries. Our team secures media placements and develops strategic messaging that enhances brand reputation and stakeholder engagement through traditional and digital platforms.
Social Media
Our social media services focus on creating meaningful audience engagement. We develop platform-specific strategies that build brand communities and drive measurable impact. Our approach combines content creation, influencer partnerships, and analytics to optimize social media presence and achieve specific business objectives for each client.
Creative Services
Our creative services deliver visually compelling brand experiences. We develop emotive advertising campaigns that strengthen customer relationships through innovative design and storytelling. Our multidisciplinary team creates cross-channel creative solutions that maintain brand consistency while driving engagement and conversion across traditional and digital platforms.
Performance Marketing
Our performance marketing services track campaign effectiveness beyond traditional metrics. We implement customized measurement frameworks that evaluate success across all marketing channels. Our data-driven approach optimizes campaign performance through continuous monitoring and strategic adjustments to maximize return on investment for clients.
People
Paula Yakubik
CEO & Founding Partner
With over two decades of experience, Paula Yakubik specializes in corporate communications and crisis management for diverse industries including healthcare and real estate.
Georgeann Pizzi
Partner
Georgeann Pizzi brings extensive agency leadership experience, specializing in integrated marketing strategies and business growth initiatives across multiple industries.
Lisa Montague
Partner
Lisa Montague has over a decade of advertising industry experience, specializing in media buying strategies for casino, automotive, and insurance sectors.
Karla Knecht
Chief Marketing Officer
Karla Knecht offers 29 years of strategic marketing leadership, specializing in media analytics and cross-channel campaign optimization for major consumer brands.
Jessica Guffey
SVP, Integrated Marketing
Jessica Guffey oversees comprehensive marketing strategies with experience in consumer-packaged goods, QSR, and sports marketing sectors.
Questions
What industries does MassMedia specialize in?
We serve diverse sectors including healthcare, real estate, consumer services, education, hospitality, and corporate communications.
How does MassMedia measure campaign success?
We implement customized performance matrixes that track effectiveness across all marketing channels with regular progress evaluations.
What makes MassMedia different from other agencies?
Our former journalism experience, cross-disciplinary approach, and commitment to measurable results distinguish our marketing solutions.
Do you work with national brands?
Yes, we've partnered with major brands like McDonald's, Southwest Gas, and Tenet Healthcare for impactful marketing campaigns.
How do you develop marketing strategies?
Our discovery process identifies brand uniqueness and establishes actionable objectives for customized, integrated marketing approaches.
What PR services do you offer?
We provide media relations, crisis management, and corporate communications services with former journalism professionals on staff.
Reviews (3)
Asia Brown
Oct 12, 2019
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The team MassMedia is one of the most talented and driven teams that Ive been a part of. The output shows in the high quality of service that is delivered to our clients. Im proud to be a part of such a dynamic agency and Im excited for what the future holds here!
Becka Rex
Nov 17, 2017
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Executive management is completely unreasonable and has no problem stepping on employees and using them as scapegoats to fire for the agency's generally unsatisfactory work. Prime example - the owner had a big client presentation one evening, and to prepare, she gave the brand new intern a couple hours to compose the entire PowerPoint with very little direction while the owner herself left to get her hair and nails done. Intern was crying at the end of it, owner didn't even seem to notice... They nickel and dime their customers right down to charging them every time an employee uses a printer
Zachary Krassin
Jul 13, 2017
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So blessed to be part of an agency that prides itself on great results and a positive work environment.
