Business Details
19 Years
experience
Strategic Public Relations & Social Media Solutions for Consumer Brands
Founded in 2007 by industry veteran Rachel Kay, we are a full-service communications agency specializing in strategic public relations and social media programs for visionary consumer and B2B brands. Our proven track record spans emerging startups to Fortune 500 companies, delivering integrated campaigns that drive growth through media saturation, influencer relations, and digital marketing. With offices in New York City and Southern California, our team of award-winning professionals combines analytical thinking, media expertise, and disruptive strategies to position clients as market leaders.We prioritize measurable results, fostering long-term partnerships built on accountability and a deep understanding of evolving consumer trends. Our services include crisis communication, thought leadership development, tradeshow optimization, and targeted advertising campaigns designed to amplify brand visibility and engagement.
Services
Media Relations
Social Media Strategy
Influencer Relations
Crisis Communication
Content Creation
Affiliate Program Management
Tradeshow Optimization
Advertising Campaigns
Details
- Year established: 2007
Highlights and features
- We have a proven track record with Fortune 500 companies and emerging brands since 2007
- Our team combines award-winning PR expertise with digital marketing innovation
- We deliver integrated campaigns across media relations, social media, and influencer programs
- Our crisis communication strategies protect and enhance brand reputation
- We provide coast-to-coast media influence through NYC and Southern California offices
What people say
Extraordinary results
Game-changing buzz
Household names
Measurable impact
Agile partnership
Services
Media Relations
We develop media relations strategies that secure product features, expert positioning, and trend stories. Our team crafts compelling narratives for national consumer and trade publications, leveraging thought leadership and disruptive ideas to generate brand awareness and drive sales through strategic press coverage.
Social Media Strategy
Our social media services include content strategy, community management, and targeted advertising campaigns. We create engaging copy, photo, and video content while building brand loyalty through audience engagement and e-commerce traffic generation for both emerging and established brands.
Influencer Relations
We execute influencer programs that combine earned endorsements with macro partnerships to scale brand awareness. Our retail-focused initiatives drive product trial while creating additional content sources for owned channels through strategic influencer collaborations.
Crisis Communication
Our crisis communication services help brands navigate potential PR challenges through proactive planning and responsive strategies. We specialize in diffusing negative sentiment, protecting brand reputation, and pivoting public perception through transparent communication and media management.
Affiliate Program Management
We manage affiliate programs from platform setup to media publisher integration. Our commerce-focused outreach and tracking analytics optimize seasonal promotions while measuring campaign impact through unique link tracking and ROI-focused program management.
People
Rachel Kay
Founder | CEO
Award-winning PR professional with 17+ years of experience across consumer brands and tech sectors. Recognized in university textbooks for social media expertise, Rachel lectures at San Diego State University and contributes to industry publications while leading strategic initiatives at RKPR.
Natalie Terashima
Managing Partner
PR veteran with expertise in consumer brand strategy and influencer relations. Natalie has secured national media placements for clients in health, wellness, and lifestyle sectors while developing social media campaigns that build engaged online communities for Fortune 500 and emerging brands.
Audrey Saul
Vice President
Public relations leader with nearly two decades of experience in food, consumer tech, and B2B sectors. Audrey develops measurable PR programs that have consistently delivered top-tier media coverage and brand growth for clients like Honest Tea and SharkNinja.
Questions
What services does Rachel Kay Public Relations offer?
We provide media relations, social media strategy, influencer programs, crisis communication, affiliate marketing management, and tradeshow optimization for consumer and B2B brands.
What industries do you specialize in?
Our expertise spans food and beverage, household goods, beauty, wellness, technology, and consumer tech sectors with experience across emerging brands to Fortune 500 companies.
How do you help brands grow their business?
We create integrated PR campaigns that combine media saturation, digital marketing, and influencer partnerships to drive brand awareness, consumer engagement, and measurable sales growth.
What makes your agency different?
Our combination of strategic counsel, media penetration, and agile partnership approach delivers results that transform clients into household names through innovative, data-driven campaigns.
Do you work with national clients?
Yes, we serve national brands with offices in NYC and Southern California, providing coast-to-coast media influence and strategic communications support.
