Business Details
33 Years
experience
Your Trusted Source for Equestrian News & Updates
East Coast Equestrian has been the premier source for equestrian news and resources since 1993, serving horse owners across the mid-Atlantic region and beyond. Founded by Stephanie Shertzer Lawson, our publication combines in-depth editorial content with strategic advertising to keep readers informed about industry trends, events, and legislation. With a readership exceeding 38,000 and distribution at major equestrian events, we provide unmatched coverage of local and national horse-related news. Our team of experienced journalists and contributors delivers expert insights into equine health, training, and competition, while our award-winning design ensures clarity and accessibility. Recognized with 18 national awards, including honors from the American Horse Publications and the US Equestrian Federation, we maintain rigorous editorial standards and a commitment to community engagement.Our print edition reaches 4,500 subscribers and 525 retail locations, complemented by a robust online presence with 8,000 monthly visitors. We partner with leading equestrian events like the Pennsylvania Horse World Expo and Dressage at Devon, offering exclusive previews and programs. Our advertising team provides tailored marketing solutions, helping businesses connect with our dedicated audience. Through consistent innovation and a focus on quality, we have become the trusted voice of the equestrian community. Our dedication to transparency, reliability, and client-centric service ensures readers receive accurate, timely information that directly impacts their equine endeavors.
Services
Print Newspaper Subscription
Online Edition Access
Advertising Placement
Event Coverage
Editorial Content Creation
Distribution Services
Community Engagement Programs
Marketing Partnerships
Event Program Production
Reader Analytics
Details
- Year established: 1993
Highlights and features
- Award-winning editorial content recognized by American Horse Publications since 2002
- Reach 38,000+ engaged equestrian readers through print and digital platforms
- Professional advertising solutions tailored to equine industry businesses
- Exclusive coverage of major regional events like Dressage at Devon
- Dedicated team with decades of combined experience in equestrian media
What people say
In-depth articles
Timely event listings
Excellent photography
Trusted local resource
Engaging editorial content
Services
Print Newspaper Subscription
Our print edition delivers 11 issues annually to 4,500 subscribers, featuring in-depth articles, event calendars, and targeted advertising. Readers appreciate the tactile experience and reliability of physical copies for reference. Distribution at tack shops and events ensures broad regional accessibility.
Online Edition Access
The digital edition offers instant access to current and archived content, reaching 8,000 monthly online readers. Features include searchable article databases, interactive event calendars, and mobile-friendly formatting for convenient access.
Advertising Placement
We create customized advertising packages combining print, digital, and event-based promotions. Our team develops 300-word feature articles to showcase businesses, with options for targeted ad placements based on reader demographics.
Event Coverage
Comprehensive coverage includes previews, on-site reporting, and post-event analysis for major regional shows. We produce official programs for events like the Pennsylvania Horse World Expo and Dressage at Devon.
Editorial Content Creation
Our staff produces original content covering equine health, legislation, and industry trends. Articles undergo rigorous editorial review to ensure accuracy, with contributions from experienced journalists and industry experts.
People
Stephanie Shertzer Lawson
Founder, Editor and Publisher
With 16 years in tourism marketing and 25 years on the Pennsylvania National Horse Show board, Stephanie combines media expertise with deep equestrian industry knowledge to lead East Coast Equestrian's editorial direction.
Debbie Reid
Advertising Manager
Debbie has managed advertising operations for 30+ years, leveraging her local business expertise to develop effective marketing strategies for equine industry clients since the publication's founding.
Phyllis Hurdleston
Advertising Sales Manager
Phyllis brings 28 years of Lancaster County experience and a Communications degree to her role, combining advertising expertise with personal equestrian experience to serve clients since 2014.
Suzanne Bush
Freelance Contributor
A former newspaper publisher with 30 years in journalism, Suzanne contributes feature articles while managing her horse Burt and operating a honeybee farm, bringing diverse perspectives to our content.
Lois Szymanski
Staff Writer
With 30+ years of equine journalism experience and 28 published books, Lois provides expert coverage of horse care and industry news while maintaining her miniature horse farm in Maryland.
Questions
How can I subscribe to East Coast Equestrian?
Subscribe online for $35/year or receive free copies at regional tack shops and equestrian events.
Does East Coast Equestrian cover national horse news?
We provide balanced coverage of local, national, and international equestrian news relevant to our readership.
Can I advertise my equine business in this publication?
Yes! Our advertising team creates customized solutions for businesses of all sizes in the horse industry.
What regions does East Coast Equestrian serve?
We primarily serve Pennsylvania, Maryland, New Jersey, Delaware, and New York with regional event coverage.
Are back issues available online?
Yes, archives dating back to 2004 are accessible through our website's article library.
How do I submit a story idea or event listing?
Contact our editorial team via email with 'Story Submission' in the subject line for consideration.
