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Business Details
9 Years
experience
Your Trusted Scuba & Snorkeling Adventure Partner in Maui
Founded in 2017, Maui Diving is a woman-owned, award-winning PADI 5-Star IDC Dive Shop dedicated to creating unforgettable underwater experiences. Our team of certified professionals offers scuba certification courses, guided dives, and equipment rentals across two state-of-the-art locations in Lahaina and Kihei. We prioritize sustainability through Project AWARE conservation initiatives, integrating environmental education into every Open Water Diver course. With over 20 combined years of industry experience, our instructors have trained divers from 40+ countries, maintaining a perfect safety record.

Our facilities feature modern classrooms, retail spaces with premium gear, and dedicated recreational areas for guests. Recognized on TripAdvisor and Google Reviews for exceptional service, we guarantee turtle sightings and offer unique dive packages including manta encounters and DPV scooter adventures. As Maui's largest PADI dive center, we operate daily shore and boat dives to world-class sites like Molokini Crater and Lanai Cathedrals while maintaining strict adherence to safety protocols and environmental stewardship.
Services
Scuba Certification Guided Shore Dives Equipment Rentals Snorkeling Tours Conservation Programs
Details
  • Year established: 2017
Highlights and features
  • Award-winning PADI 5-Star IDC Dive Shop with perfect safety record
  • Project AWARE conservation certifications included at no extra cost
  • Experienced instructors with 20+ combined years in dive industry
  • Guaranteed turtle sightings on select dive packages
  • Modern facilities with retail, classrooms, and recreational amenities
Associations and certifications
  • PADI
  • Project AWARE
What people say
Amazing time Great guide Perfect safety record Unforgettable experience Knowledgeable instructors
Services
Scuba Certification
Our PADI-certified instructors provide comprehensive scuba training from beginner to professional levels. Courses include Open Water Diver, Advanced Open Water, and Enriched Air Nitrox certification. Students receive personalized instruction using modern equipment in both classroom and open water environments.
Guided Shore Dives
Explore Maui's best dive sites with expert-led shore excursions to Mala Pier, 5 Caves, and Turtle Town locations. Packages include equipment rental, dive planning, and safety support for both novice and experienced divers at iconic marine habitats.
Equipment Rentals
Access premium scuba gear rentals including regulators, BCDs, wetsuits, and dive computers. Our retail stores maintain modern equipment inventory with repair services available. Rent complete kits or individual components for single or multiple dive sessions.
Snorkeling Tours
Join guided snorkeling adventures to Molokini Crater and Lanai with transportation, equipment, and expert marine life interpretation. Boat tours accommodate both certified divers and surface snorkelers with safety-focused operations.
Conservation Programs
Participate in Project AWARE conservation activities including Dive Against Debris and Shark Conservation specialty courses. Our programs integrate environmental education with practical underwater cleanup efforts to protect marine ecosystems during regular dive operations.
People
Jessica Pickering
Owner
Entrepreneur and certified diver since 2010 who purchased Maui Diving in 2017. Previously operated California marketing business. Passionate about underwater conservation and sustainable tourism development in Hawaii.
Jamie Christner
CEO
PADI-certified dive instructor leading daily operations since 2019. Oversees two locations while maintaining teaching credentials. Focuses on eco-friendly practices and quality control across all diving programs and retail services.
Kevin Luton
Operations Manager
Dive industry veteran with global experience managing operations in Greece, Bermuda, and Southeast Asia. Joined Maui Diving in 2022 to coordinate dive logistics across multiple locations while maintaining instructional excellence.
Steven Pickering
PADI Staff Instructor
Fijian native with 5,000+ dives and PADI Master Freediving certification. Holds international boat captain credentials. Specializes in advanced diver training and safety protocols while leading conservation-focused dive excursions.
Questions
What scuba certification levels do you offer?
We provide PADI certifications from Open Water Diver through Instructor levels, including specialty courses in Nitrox, Deep Diving, and Conservation programs.
Can beginners participate in scuba diving?
Yes, our Discover Scuba program allows first-time divers to experience underwater activities with professional supervision in controlled environments before pursuing full certification.
What dive locations do you access?
We operate dives at Molokini Crater, Lanai Cathedrals, Mala Pier, Turtle Town, and 5 Caves locations with transportation provided from both Lahaina and Kihei bases.
Do you offer equipment rentals?
Yes, we rent complete scuba systems including regulators, BCDs, wetsuits, and dive computers with daily rates available for both certified divers and course participants.
Are conservation activities included?
All Open Water courses include Project AWARE conservation training. We also offer specialty conservation dives focusing on marine debris removal and shark protection initiatives.
What are your operating hours?
Both locations operate daily from 8:00 AM to 5:00 PM with dive activities scheduled throughout daylight hours based on specific site requirements and weather conditions.
Reviews (6)
Rachel S.
Feb 06, 2022 Report
Took the "Intro to Scuba" class at Maui Diving. There were only two of us and the instructor, which was awesome. Deborah was wonderful, she was so knowledgeable and made us feel safe and comfortable. It was an awesome experience for my first time scuba diving. I highly recommend Maui Diving
David G.
Jan 29, 2022 Report
About a week before my first Hawaii trip, I Googled "scuba diving Maui" and saw "cave diving" in the results. I was immediately drawn, having done amateur spelunking many years ago. I immediately signed up then I was later asked to take a refresher course since I have only 15 dives all over 5 years ago. I gladly accepted, assuming that this would be a few hours of classroom followed by pool session. After a refresher with 4 others, we jumped in the van and went on 2 dives, both incredible. Our second dive, the sunken pier at Mala Historic Warf was out of this world and is
Katherine Ma
Jan 22, 2022 Report
Did two dive tours (Mala Pier Plus and Twilight + Night dives) with Will and Deborah respectively and both were amazing! They drive you from the shop to the dive sites, and have all the gear for diving. We got back later than planned for the night dive, but it meant we got to spend more time in the water so it worked out well for me. If it helps, I am a newly certified diver... and I highly recommend these dives! Since it's whale season, you can also hear the whales singing when diving, highly recommend if you haven't heard the whales before! For those that are curious, my favorite dive site
Lucy Feng
Jan 17, 2022 Report
My husband and I went Scuba diving for the first time this month. Simon was our instructor and he is very good at teaching, very patient and helpful through out the whole journey both above and underwater! The memory is unforgettable. Highly recommend this shop. The other staff seem friendly and happy too!
Prissi C.
Jan 07, 2022 Report
Everything about our experience was incredible! It had been 7 years since our last dives so I was very nervous, but not to worry because our dive master Deborah was amazing! She made sure every person felt confident in their skills before doing the dives. She checked on us regularly when diving to ensure we were safe and feeling good. So attentive, friendly, and highly experienced. The dives themselves were marvelous too! Saw so many fish, reef sharks, sea turtles, crab, lobster, shrimp, octopus, giant squid, and more. Seeing the same dive site both in the daytime and during a night dive was
Stephen Eckert
Dec 23, 2021 Report
What a great Dive! Johnny or dive master was great - fun, thorough and calm. Be sure to get the photos he take too- amazing!! When were back in Maui well definitely use Maui diving again!