Business Details
24 Years
experience
Strategic Public Relations Services in Atlanta
Schroder PR is a dynamic public relations agency founded in 2002 by Chris Schroder, a fifth-generation Atlantan with decades of experience in media and communications. Our team combines entrepreneurial spirit with deep expertise in branding, media strategy, and crisis management to deliver clear, impactful messages in a cluttered world. We specialize in crafting compelling narratives through e-newsletters, video production, website design, and targeted media campaigns for clients ranging from international law firms to local nonprofits.With a proven track record of launching successful brands and navigating complex communications challenges, we prioritize simplicity, creativity, and authentic storytelling. Our approach is built on Chris Schroder's early career lessons in direct marketing and his recognition that the best communication resonates through clarity and human connection. We serve clients across industries, helping them grow their visibility, strengthen their reputations, and achieve measurable results through strategic public relations initiatives.
Services
Branding
Crisis management
Media strategy
Speech prep
Video production
Website design
eNewsletter publishing
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of proven PR expertise across multiple industries
- Our team combines entrepreneurial experience with award-winning media strategies
- We specialize in creating authentic brand narratives through multiple platforms
- Our crisis communications track record demonstrates measurable results
- We provide customized solutions for both local businesses and international firms
What people say
Award-winning results
Creative solutions
Media relationships
Measurable results
Crisis expertise
Services
Branding
Our branding services create cohesive market identities through strategic positioning, visual elements, and consistent messaging. We develop comprehensive brand frameworks that resonate with target audiences while maintaining alignment with business objectives. Our approach combines market research with creative execution to establish memorable brand presences across all communication channels.
Crisis management
We specialize in proactive crisis communications planning and real-time reputation management. Our team develops comprehensive response strategies to mitigate damage during public relations crises. Through media monitoring, stakeholder communication, and strategic messaging, we help organizations navigate challenging situations while protecting their brand integrity and maintaining public trust.
Media strategy
Our media strategy services focus on building effective relationships with journalists and industry influencers. We create targeted media outreach campaigns that secure valuable press coverage across traditional and digital platforms. Our approach combines press release distribution, media training, and personalized journalist engagement to maximize media visibility and credibility for our clients.
Video production
We produce professional video content for corporate communications, marketing campaigns, and media relations. Our services include concept development, scriptwriting, filming, and post-production editing. From executive interviews to product demonstrations, our video productions enhance brand storytelling and engage audiences across multiple digital platforms.
Website design
Our website design services create user-friendly digital platforms that reflect brand identity and business goals. We focus on intuitive navigation, responsive design, and content optimization to enhance user experience. Our approach integrates SEO best practices with strategic content placement to improve online visibility and drive client engagement.
People
Chris Schroder
President & Founder
Fifth-generation Atlantan with 30+ years media and PR experience, former publisher of Atlanta neighborhood newspapers, founder of multiple successful businesses including The 100 Companies digital publishing firm, and award-winning communications professional with expertise in branding and media strategy.
Questions
What industries does Schroder PR specialize in?
We work with clients across diverse sectors including law, real estate, finance, healthcare, construction, architecture, and nonprofit organizations.
How does Schroder PR handle crisis communications?
We develop proactive crisis plans and provide real-time response strategies, combining media monitoring with targeted messaging to protect brand reputation.
What sets Schroder PR apart from other agencies?
Our entrepreneurial approach combines decades of media experience with creative storytelling and a proven track record of award-winning campaigns.
Do you work with local Atlanta businesses?
Yes, we specialize in Atlanta market dynamics while maintaining capabilities for national and international clients through our digital platforms.
What services are included in your PR packages?
Our comprehensive services include media relations, branding, crisis management, video production, website design, and customized digital communications strategies.
