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Business Details
50+ Years
experience
Your Trusted Fireplace & Chimney Experts in Wausau
Founded in 1949, Marcell's Specialties Inc. has built a legacy as Wisconsin's premier provider of fireplace, chimney, and hearth solutions. Our team combines decades of hands-on expertise with a comprehensive inventory of top-tier products to deliver tailored services for residential and commercial clients. Specializing in fireplace sales, custom installations, masonry repairs, and chimney maintenance, we prioritize safety, functionality, and aesthetic appeal. With a showroom in Wausau, WI, we serve communities across central Wisconsin, offering expert consultations and turnkey projects.

Our commitment to quality is reflected in our partnerships with industry-leading brands and our dedication to customer education. We emphasize preventive maintenance, including annual chimney inspections, to ensure long-term safety and efficiency. Backed by a comprehensive warranty program and a reputation for reliability, we strive to exceed expectations through personalized service and technical excellence.
Services
Fireplace Installation Chimney Cleaning Stove Sales Masonry Repairs Fire Pit Design Gas Insert Installation Pellet Stove Services Grill Repairs Custom Mantels Outdoor Fireplaces
Details
  • Year established: 1949
Highlights and features
  • We offer 75+ years of combined experience in fireplace and chimney services.
  • Our team includes certified masons with expertise in custom installations.
  • We provide comprehensive maintenance programs to prevent fire hazards.
  • Our showroom features top brands like Heat & Glo and Heatilator.
  • We serve both residential and commercial clients across central Wisconsin.
What people say
Great to work with Happy with fireplace Expert masons Quality installations Helpful staff
Services
Fireplace Installation
We specialize in custom fireplace installations for gas, electric, and stone models. Our expert masons ensure proper integration with your home's structure while maintaining safety standards. Clients receive personalized design consultations to match their aesthetic and functional needs.
Chimney Cleaning
Our professional chimney sweeps remove creosote buildup to prevent fire hazards. Annual cleanings improve efficiency and extend system lifespan. We use industry-standard tools to clean from fireplace to chimney cap for complete safety.
Masonry Repairs
We restore damaged fireplace facades and chimneys using quality materials. Services include stone replacement, mortar repair, and structural reinforcement. Our team addresses both cosmetic issues and critical safety concerns for residential and commercial properties.
Gas Insert Installation
We install energy-efficient gas inserts to modernize existing fireplaces. These sealed systems improve heating efficiency up to 88% while maintaining aesthetic appeal. Our technicians handle full integration with existing ventilation systems for optimal performance.
Outdoor Fire Features
We design and install outdoor fireplaces, fire pits, and tables for residential and commercial spaces. Custom options include premium brands like Heat & Glo and Isokern. Projects focus on creating functional entertainment areas with durable, weather-resistant materials.
Questions
What fireplace types do you sell?
We carry gas, electric, and wood-burning fireplaces from top brands like Heat & Glo and Heatilator.
Do you offer chimney inspections?
Yes, we recommend annual inspections and cleaning to prevent fire hazards and maintain efficiency.
Can you repair existing fireplaces?
We provide masonry repairs for damaged facades, mantels, and chimneys for both residential and commercial properties.
Do you install outdoor fire features?
Yes, we design and install outdoor fireplaces, fire pits, and tables to enhance your exterior spaces.
What areas do you serve?
We serve Wausau, Schofield, Marathon County, and surrounding Wisconsin communities.
Are financing options available?
Currently, we don't offer financing but accept major payment methods for your convenience.
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Reviews (5)
Bishop Media-Ken
Aug 30, 2021 Report
Call to inquire about having a simple fireplace maintenance done. Only response I got was " we won't be able to get to any of that type of work till next month" obviously in a hurry to get on to more profitable work that was the feeling anyway. Went with a competitor of theirs and the job was done and exceeded our expectations only 3 days later
Bill Miller
Aug 01, 2020 Report
My wife and I walked in one morning and saw an older gentleman sitting behind a counter, talking to a young couple. They were both masked. He was not. While the couple continued looking at display model, he made no attempt to help us. A young woman walked in and saw that we were not being helped so tried to answer our questions. She was unable to so gave us brochures. She also was unmasked. My wife and I are recovering from covid so it is alarming to see local business owners who don't care about the health of their customers, especially at a time when local hospitals are maxed out with covid patients
Charles J.
Jan 29, 2018 Report
We had an amazing experience with Marcell's. We previously contacted a competitor with a lack luster result. During a routine fireplace cleaning, we were told that our fireplace had to replaced with a more modern. We insisted that there was nothing wrong with the fireplace but he refused to listen to us and talked down to us. This is the exact opposite of our experience with Marcell's. BJ Marcell cleaned and serviced our fireplace. He treated us with respect and friendly conversation as he worked. All our future work will be with Marcell's thanks to this experience. If you are on
Dan Joling
Aug 19, 2017 Report
Not real happy with the Heat and Glo unit we got. Extremely cold and has never been dealt with in the 12 years we have had it. Can't even use the unit because I have had to stuff it full of fiberglass insulation to help hold off the cold wind coming through it. I called again this year and didn't even get the courtesy of a return call. I have done everything to insure it is properly insulated and even drilled holes in the wall to insure the bump out was in fact insulated. I dug under the bump out and drilled holes to insure insulation was between the floor joists, yes I checked every possible angle
Ken Zoromski
Jun 07, 2017 Report
My pilot light went out due to this extremely cold weather. I had called and Gary said it would be a day or two before someone could get out. I told him that would be great!! Within 20 minutes Gary was at my front door! He said he'd just swing by and see if he could quickly start it for me. I couldn't believe the quick response he gave me. I really appreciated it!! It was MUCH appreciated!!