Business Details
50+ Years
experience
Strategic Branding and Design Solutions
Founded in 1968, The Fowler Group has evolved from a design-focused startup to a comprehensive branding and design agency serving startups and established enterprises. Our approach centers on strategic collaboration, aligning client visions with actionable design solutions across brand strategy, print, and interactive platforms. With over 50 years of combined experience, our team specializes in creating purpose-driven brands that resonate in competitive markets. We prioritize client partnership, ensuring every project reflects the unique identity and goals of the business.Our expertise spans rebranding initiatives, corporate identity development, and multi-channel marketing solutions. By integrating creative innovation with business strategy, we deliver designs that drive measurable results. Our legacy of client-centric service remains rooted in the original mission of empowering passion-driven businesses through impactful storytelling. From concept to execution, we maintain a commitment to quality, transparency, and long-term client success.
Services
Brand Strategy
Print Design
Interactive Design
Website Development
Rebranding
Details
- Year established: 1968
Highlights and features
- We offer 50+ years of combined experience in brand strategy and design.
- Our collaborative process ensures alignment with your business vision and goals.
- We specialize in creating purpose-driven brands for passion-based businesses.
- Our team integrates strategic thinking with creative execution for measurable results.
- We maintain a client-centric approach from concept to final implementation.
What people say
Strategic expertise
Collaborative process
Impactful designs
Client-focused service
Measurable results
Services
Brand Strategy
Our brand strategy services create cohesive identities that align with business objectives. We conduct market research, define brand positioning, and develop comprehensive guidelines to ensure consistent messaging across all channels. By understanding your unique value proposition, we craft strategies that resonate with target audiences while maintaining brand integrity. Our approach combines creative vision with business analytics to build brands that stand out in competitive markets.
Print Design
We create visually compelling print materials that cut through digital noise. Our team designs sales collateral, annual reports, and promotional materials that combine striking visuals with strategic messaging. By focusing on tactile engagement, we help brands create lasting impressions through high-quality print solutions that support broader marketing campaigns and reinforce brand identity.
Interactive Design
Our interactive design services build digital presences that reflect brand personality while optimizing user experience. We develop responsive websites, mobile applications, and digital marketing assets using modern technologies. By balancing creative design with technical functionality, we create interactive solutions that engage audiences across devices while maintaining brand consistency and achieving business goals.
Rebranding
We help established companies refresh their brand identities to stay relevant in changing markets. Our rebranding process includes brand audits, market analysis, and strategic redesign of visual elements and messaging. By preserving core brand values while updating presentation, we help businesses maintain customer relationships while attracting new audiences through contemporary brand expressions.
Website Development
Our website development services create digital platforms that serve as brand ambassadors. We build custom websites with user-centric design principles, ensuring optimal performance across devices. By integrating strategic content with intuitive navigation, we develop websites that convert visitors into customers while maintaining technical scalability for future business growth.
People
Tom Fowler
Founder
Visionary founder with 24 years leading Advertising Graphics before transforming it into The Fowler Group in 1992. Established the company's commitment to passion-driven branding and strategic design solutions.
Pat Fowler
President
Second-generation leader continuing his father's legacy since 1992. Focuses on modern storytelling techniques while maintaining the company's core values of strategic design and client collaboration.
Amy Beaverstock
Director of Client Services
Experienced client services director managing new business development and client relationships. Brings over 15 years of agency experience in branding and marketing strategy to client partnerships.
Questions
What industries do you specialize in?
We work with passion-based businesses across various sectors including hospitality, education, manufacturing, and technology, with particular expertise in rebranding established companies.
How do you ensure brand consistency across channels?
Our comprehensive brand guidelines and strategic approach ensure consistent visual identity and messaging across all marketing materials, from print collateral to digital platforms.
What's your collaborative process like?
We work closely with clients through discovery sessions, strategy development, and design iterations to ensure final deliverables align perfectly with business objectives and brand values.
Do you handle both design and strategy?
Yes, we integrate strategic planning with creative execution to ensure every design decision supports business goals and market positioning.
How do you measure success?
We track success through client satisfaction, brand recognition improvements, and measurable business outcomes like increased engagement and conversion rates from implemented designs.
