21C Media Group

Business Details

15 Years

experience

Strategic Communications for the Performing Arts

21C Media Group is an award-winning strategic communications agency specializing in the performing arts, music, and culture sectors. Founded in 2011, we combine creative storytelling, digital media expertise, and institutional strategy to elevate artists, organizations, and cultural projects. Our team leverages decades of industry experience and a robust network of media relationships to deliver tailored publicity solutions, from major announcements to global cultural collaborations. Recognized by Forbes, Business Insider, and the Observer, we serve a diverse client roster including Fortune 500 companies, nonprofits, and world-renowned artists.

Our services span branding, media training, digital strategy, and event planning, ensuring clients thrive in dynamic media landscapes. We pioneered innovative initiatives like the YouTube Symphony Orchestra, earning Jim Henson and Webby Awards, and continue to lead with forward-thinking approaches to public relations and cultural diplomacy.

Services

Public Relations Digital Media Strategy Branding & Imaging Cultural Diplomacy Event Planning Media Training Website Development Content Creation Strategic Consulting Album Promotion

Details

Year established: 2011

Highlights and features

We offer 14+ years of expertise in performing arts PR with a proven track record of successful campaigns.
Our team maintains longstanding relationships with top-tier media outlets and cultural institutions.
We specialize in digital media strategy, including social media management and content creation.
Recognized by Forbes and Business Insider as a top boutique PR firm in the industry.
We provide culturally informed consulting for international collaborations and diplomatic initiatives.

What people say

Award-winning agency Leader in its field Successful campaigns Strong media relationships Innovative approaches

Website

Update Listing

Services

Public Relations

We craft and execute targeted PR campaigns to amplify client visibility across traditional and digital platforms. Our team secures press coverage in national and specialty outlets, manages crisis communications, and develops strategic messaging. With deep industry connections, we ensure artists and organizations maintain a strong public presence through tailored media relations and storytelling.

Digital Media Strategy

Our digital experts develop comprehensive strategies for social media, website optimization, and content marketing. We manage channels like Instagram, TikTok, and YouTube while creating engaging content that resonates with target audiences. Data-driven analysis helps refine approaches, ensuring clients maximize their digital impact through consistent branding and audience engagement across all online platforms.

Branding & Imaging

We build cohesive brand identities through logo design, visual storytelling, and strategic positioning. Our team develops unique narratives that differentiate clients in competitive markets, from personal artist branding to institutional rebranding. Services include media training, styling consultations, and creative direction to ensure consistent, compelling representation across all public touchpoints and marketing materials.

Cultural Diplomacy

We facilitate international cultural collaborations between artists, NGOs, and diplomatic entities to foster cross-border understanding. Our initiatives connect clients with global opportunities, including state-sponsored programs and humanitarian projects. By leveraging cultural exchange as a diplomatic tool, we create impactful partnerships that advance both artistic and geopolitical objectives while expanding clients' international reach and influence.

Event Planning

We organize and execute high-profile events ranging from press conferences to large-scale performances. Our team handles logistics, venue coordination, and media coverage for product launches, award ceremonies, and cultural festivals. With expertise in both virtual and in-person formats, we ensure seamless execution that aligns with client goals while creating memorable experiences that strengthen brand visibility and stakeholder engagement.

People

Albert Imperato

Founding Partner and Managing Director

Albert Imperato co-founded 21C Media Group and oversees strategic operations. With extensive experience in arts management and public relations, he has led campaigns for major cultural institutions and artists worldwide. His expertise in institutional branding and media strategy drives the agency's innovative approaches to client representation.

Jessica Lustig

Founding Partner and Managing Director

Jessica Lustig co-founded 21C Media Group and specializes in creative storytelling and digital media strategy. She has developed award-winning campaigns for performing arts clients and manages the agency's strategic partnerships. Her background in journalism and cultural programming informs her client-focused approach to public relations and brand development.

Glenn Petry

Founding Partner and Director of Public Relations

Glenn Petry co-founded 21C Media Group and leads public relations initiatives. With a focus on media training and crisis communications, he has represented top-tier artists and organizations in the performing arts sector. His strategic counsel helps clients navigate complex media landscapes while maintaining authentic public personas.

Michael Lutz

Chief Financial Officer and Account Director

Michael Lutz manages financial operations and client accounts at 21C Media Group. He combines fiscal expertise with public relations strategy to ensure clients receive cost-effective, results-driven campaigns. His dual role supports both the agency's operational stability and the successful execution of client projects across diverse cultural sectors.

Mat Dunlap

Graphic Designer and Web Developer

Mat Dunlap leads visual design and digital development for 21C Media Group clients. He creates compelling brand identities, websites, and marketing materials that align with strategic communications goals. His technical expertise ensures clients maintain professional, engaging digital presences that effectively showcase their artistic and institutional missions.

Questions

What services does 21C Media Group offer?

We provide public relations, digital media strategy, branding, cultural diplomacy, event planning, and consulting services tailored to the performing arts and culture sectors.

How does 21C Media Group tailor PR strategies for clients?

We develop customized campaigns based on each client's unique goals, combining media outreach, storytelling, and digital tools to create targeted, impactful strategies.

Which industries does 21C Media Group specialize in?

We focus exclusively on the performing arts, music, and cultural sectors, serving artists, organizations, and institutions worldwide.

Can 21C Media Group handle international PR campaigns?

Yes, we facilitate global cultural collaborations and have extensive experience managing cross-border initiatives with diplomatic entities and international partners.