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22 Years
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Your Trusted Ford and Kawasaki Dealership in Goldthwaite, TX
Hill Country Ford, established in 2004, is a family-owned dealership serving Goldthwaite, TX, and surrounding areas. We specialize in new and used Ford vehicles, Kawasaki powersports, and Argo all-terrain vehicles, offering sales, service, and genuine OEM parts. Our team prioritizes personalized service, with owners directly involved in customer interactions to ensure a stress-free experience. Recognized as a top 5% Kawasaki Mule dealer nationwide, we combine expertise with competitive pricing and community commitment. Our Ford-certified technicians use advanced diagnostic tools and OEM parts for reliable repairs and maintenance.

We support local youth programs and education initiatives, reflecting our dedication to community growth. With flexible service options, including shuttle service and pickup/drop-off, we ensure convenience for all customers. Our dealership holds the Ford Blue Oval Certified Thumbprint and President's Award, underscoring our commitment to excellence. Whether you need a commercial truck, recreational vehicle, or routine maintenance, we provide tailored solutions to meet diverse needs. Our online tools enable easy scheduling, parts ordering, and vehicle customization, ensuring a seamless experience for modern customers.
Services
New Ford Sales Used Vehicle Sales Kawasaki Sales Vehicle Service Parts Sales
Details
  • Year established: 2004
Highlights and features
  • Family-owned since 2004 with direct owner involvement in customer service.
  • Ranked top 5% nationally for Kawasaki Mule sales and service.
  • Certified technicians use OEM parts for all Ford and Kawasaki repairs.
  • Active community supporter with local youth program sponsorships.
  • 24/7 online scheduling for service appointments and parts orders.
Associations and certifications
  • Better Business Bureau
  • Ford Blue Oval Certified
What people say
Excellent work and service Process easy and seamless Great job Top notch Highly recommend
Services
New Ford Sales
We offer a comprehensive selection of new Ford trucks, SUVs, and commercial vehicles tailored to meet diverse needs. Our inventory includes models like the F-150, Expedition, and Super Duty, with custom ordering options available. Our certified sales team provides expert guidance to help customers find the perfect vehicle.
Kawasaki Powersports Sales
As a top 5% Kawasaki Mule dealer, we provide new Kawasaki ATVs, UTVs, and Teryx models for recreational and utility use. Our inventory includes Pro-FX, Pro-DXT, and Mule series vehicles, with financing and customization options. Our specialists ensure customers select the ideal powersport vehicle for their needs.
Vehicle Maintenance & Repair
Our Ford-certified technicians deliver expert maintenance and repairs using OEM parts for all makes and models. Services include oil changes, brake repairs, diagnostics, and complex engine work. We offer shuttle service, pickup/drop-off, and loaner vehicles for customer convenience.
Genuine OEM Parts Sales
We supply authentic Ford and Kawasaki OEM parts to ensure optimal vehicle performance and longevity. Our inventory includes replacement components, performance upgrades, and accessories. Customers can order parts online or consult our specialists for installation assistance.
Used Vehicle Sales
Our pre-owned inventory features quality-checked Ford trucks, SUVs, and Kawasaki powersports at competitive prices. We offer financing options and trade-in evaluations to simplify the purchasing process. Every used vehicle undergoes rigorous inspection to meet our high standards.
People
Rob Mersinger
Managing Partner
Rob leads dealership operations with a focus on customer satisfaction and community engagement. With over 20 years in automotive sales, he ensures personalized service and strategic growth while supporting local youth programs.
Landon Gore
Managing Partner
Landon oversees sales and customer relations, leveraging his automotive expertise to deliver tailored solutions. He prioritizes transparency and builds long-term client relationships through exceptional service and product knowledge.
Cindy Humphries
Office Manager / Partner
Cindy manages administrative operations and customer interactions, ensuring efficient service delivery. Her leadership fosters a team-oriented environment focused on exceeding client expectations through organized, detail-driven processes.
Questions
What brands do you sell and service?
We specialize in Ford vehicles, Kawasaki powersports (including Mules and ATVs), and Argo all-terrain vehicles, offering sales, service, and parts for all models.
Do you offer financing options?
Yes, we provide Ford Pass credit card financing and other competitive financing plans for vehicle purchases, service, and parts to qualified customers.
Are you open on weekends?
Our regular business hours vary; please check our website or contact us directly for current service and sales department availability.
Do you service all vehicle makes?
Yes, our certified technicians service all makes and models, including Ford, Kawasaki, Polaris, and Argo vehicles, using OEM parts for reliable repairs.
Can I order parts online?
Yes, our website offers convenient online ordering for genuine Ford and Kawasaki OEM parts, with pickup or delivery options available.
Reviews (4)
Gary Abbott
May 03, 2020 Report
Worked with Rob Mersinger on a new mule, outstanding experience with the sale and delivery to Corpus Christi. I definitely recommend them and will purchase from them again. Very competitive prices.
Tommye L.
Apr 09, 2018 Report
A little over a year ago we purchased a new Kawasaki PRO-FXT-
from Hill Country Ford in Goldthwaite, Tx, The Kawasaki has been hard to start and has run rough since we purchased it. We have never owned this type of vehicle and therefore, were not aware that this was not the normal level of operation. Because of the aggravation of the level of operation, we had only driven the vehicle for 16 hours when we took it to Hill County for a vehicle recall for a problem unrelated to the poor performance. While checking in to the service department we mentioned the rough performance. When we got the
Barbara A.
Mar 06, 2018 Report
Great dealership! It has a wide variety of vehicles including Kawasaki UTVs and some really unique hunting all terrain vehicles. We bought a Kawasaki Mule and couldn't be happier. Very friendly staff and they made the paperwork easy, which is very unusual these days.
James Tiemann
Nov 28, 2017 Report
Best price in Central Texas for a service job. My local Ford service wanted to charge 3x what Monte and his crew performed for me. Thank you.