Business Details
41 Years
experience
Your Trusted Advertising Partner in Clearwater, FL
Since 1985, The Clarke Group has established itself as a premier advertising and communications agency serving clients across diverse industries. Our hands-on approach ensures that principals work directly with clients, delivering research-driven strategies tailored to specific business needs. With decades of experience in branding, media planning, and creative development, we combine traditional advertising expertise with cutting-edge digital solutions. Our commitment to personalized service has fostered long-term relationships with clients who value our strategic insights and measurable results. By maintaining a focused client roster, we provide dedicated attention to each account while leveraging our extensive industry knowledge.Our team of seasoned professionals brings comprehensive expertise in television, radio, print, and digital media, ensuring holistic campaign execution. Through strategic partnerships with specialized affiliates, we deliver full-service capabilities without the overhead of larger agencies. Our track record of award-winning campaigns demonstrates our ability to craft compelling narratives that resonate with target audiences. From situational analysis to ROI measurement, we prioritize data-informed decision-making throughout every project phase. This client-centric philosophy has solidified our reputation as one of Central Florida's most respected marketing firms.
Services
Advertising Strategy
Branding & Positioning
Media Planning
Web Design
SEO Services
Social Media
TV Production
Radio Production
Graphic Design
ROI Analysis
Details
- Year established: 1985
Highlights and features
- Over 30 years of experience in advertising and marketing strategy
- Direct involvement of agency principals in all client accounts
- Proven track record of award-winning campaigns across multiple media platforms
- Specialized expertise in ROI measurement and data-driven decision making
- Comprehensive services spanning traditional and digital advertising channels
What people say
Invaluable knowledge
Creative ideas
Continued success
Premier marketing expert
Perfect message delivery
Services
Advertising Strategy
Our advertising strategy development combines 30+ years of industry experience with modern data analytics to create effective campaigns. We conduct comprehensive market research to identify target audiences and develop tailored messaging that drives results. Our strategic approach ensures optimal allocation of marketing budgets across traditional and digital channels.
Media Planning
We develop data-driven media plans that maximize client ROI through strategic channel selection and budget allocation. Our expertise spans traditional media like TV and radio alongside digital platforms including social media and PPC advertising. By analyzing audience behavior patterns, we ensure optimal message delivery to target demographics across multiple platforms.
Branding & Positioning
Our branding services create distinct market identities through comprehensive positioning strategies and visual identity systems. We develop cohesive brand narratives that resonate with target audiences while maintaining consistency across all marketing channels. Our approach combines market research with creative execution to establish strong brand equity for clients.
TV Production
We produce high-impact television commercials that combine creative storytelling with strategic messaging. Our production team handles all aspects from concept development to final editing, ensuring broadcast-quality results that align with overall marketing objectives. Clients benefit from our extensive experience in creating award-winning video content.
Social Media
Our social media strategies leverage platform-specific strengths to build brand awareness and engagement. We develop customized content calendars and implement targeted advertising campaigns across major social networks. Through continuous performance analysis, we optimize strategies to maximize client ROI in the evolving digital landscape.
People
Carter Clarke
Founder
With over 30 years in advertising, Carter Clarke specializes in strategic communications and brand development. His expertise spans media planning, creative direction, and ROI measurement, ensuring clients receive comprehensive marketing solutions tailored to their specific business needs.
Mark Zintel
Client & Creative Services
Mark Zintel brings 40+ years of broadcast and marketing experience to client campaigns. His background includes media planning, production, and public relations, with multiple awards for broadcasting excellence and creative writing that enhance client service delivery.
Questions
What services does The The Clarke Group offer?
We provide comprehensive advertising solutions including strategy development, media planning, TV/radio production, web design, SEO, and social media campaigns tailored to client needs.
How long has The The Clarke Group been in business?
The The Clarke Group has been delivering advertising and marketing services since 1985, maintaining long-term client relationships across diverse industries.
What industries do you work with?
We serve clients in retail, automotive, real estate, HVAC, restaurants, and business-to-business sectors, creating customized marketing strategies for each industry's unique requirements.
How do you measure campaign effectiveness?
We use comprehensive ROI measurement techniques and data analytics to track campaign performance, making data-informed adjustments to optimize results throughout each project.
Can you handle both traditional and digital marketing?
Yes, we combine traditional advertising expertise with modern digital strategies, offering integrated campaigns that leverage TV, radio, print, SEO, PPC, and social media platforms.
