Billboards are the oldest form of advertising. They have survived every media invention yet remain the most effective media for reaching a mass audience. Billboards are powerful amplifiers in a media campaign and considered a social media channel. Billboards are a fit for advertisers whose potential customers could be anyone at any time or a specifically targeted audience with a billboard placement.
Billboards are a trusted form of advertising and are your brand's proof of life in your community. 39% of people noticed a directional ad, 20% of viewers visited immediately after seeing the ad, and 74% of those visitors made a purchase. 49% of consumers used an online search to look up information about an OOH advertiser, urbanites search OOH advertisers at a higher level - 60%.
Billboards are a trusted form of advertising and are your brand's proof of life in your community. 39% of people noticed a directional ad, 20% of viewers visited immediately after seeing the ad, and 74% of those visitors made a purchase. 49% of consumers used an online search to look up information about an OOH advertiser, urbanites search OOH advertisers at a higher level - 60%.
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About Meadow
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Meadow is a family owned company based in The Dalles, Oregon with territory reps in The Dalles, Portland, Eugene and Boise. We believe that our service sets us apart and seek to be good business and community partners with those we serve and the places we work.
We are enthusiastic about billboards and how exciting it can be for a business to see their message come to life in an ad medium that is physical, durable and forceful within the space it inhabits.From the national top brand spenders like McDonalds, Comcast, Google, etc., to the local restaurant or retail, we think billboards are the great equalizer in advertising.
We are enthusiastic about billboards and how exciting it can be for a business to see their message come to life in an ad medium that is physical, durable and forceful within the space it inhabits.From the national top brand spenders like McDonalds, Comcast, Google, etc., to the local restaurant or retail, we think billboards are the great equalizer in advertising.
History
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Meadow founder, Joe Zukin, began his association with the billboard industry as a client in the 1960's. Joe was the president of Frontier Village Amusement Park in San Jose, CA. He built billboards to promote Frontier Village and sold the opposite sides of the billboards to advertisers. When Frontier Village closed, Joe's billboard experience inspired him to move into the billboard business.
Advertise With Us
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Meadow offers tangible differences in our display agreement terms that extend convenience and savings to our customers, alongside our commitment to customer service. Successful billboard advertising depends on the quality of the visual design. We staff professional outdoor designers, train our sales representatives to guide the art development, and include this service in every display agreement - don't stress about the art - we got you.
FAQs
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Billboards are unique pieces of advertising real estate. Value depends on size and location and market conditions. Billboard displays are priced individually. Your sales representative will share current pricing and help you locate available billboards in your budget that will deliver your marketing objectives.
Design Guidelines
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The golden rule of outdoor design is SEVEN WORDS OR LESS. The best, most impactful creative is brief. You know it because you have seen it. Drivers have plenty of time to read good creative and will be drawn to it, but wordy billboards are discouraging. Our sales reps and creative team are skilled at selecting few words to say much.
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