Business Details
20 Years
experience
Your Trusted Financial Partner for Wealth Management
Fendz Asset Management has been delivering strategic financial planning since 1997, combining 30 years of industry expertise with cutting-edge tools to create personalized roadmaps for clients. Our boutique firm specializes in wealth management, insurance solutions, and business exit planning, serving individuals, corporations, and institutions across Miami and Chicago. As independently licensed fiduciaries, we prioritize client interests through transparent, unbiased guidance backed by partnerships with elite professionals including attorneys, CPAs, and M&A advisors.Our three-phase processVision, Strategy, and Executionensures tailored financial plans that adapt to evolving market conditions and life milestones. We custody assets through trusted institutions like Pershing LLC and Charles Schwab, while collaborating with leading insurers such as AIG and Pacific Life to deliver comprehensive solutions. Our commitment to elevating wealth extends beyond numbers, focusing on creating financial freedom that aligns with clients' lifestyles and long-term aspirations.
Services
Wealth Management
Business Exit Planning
Investment Management
Retirement Planning
Estate Planning
Insurance Solutions
Details
- Year established: 2006
Highlights and features
- We provide fiduciary-driven advice prioritizing client interests above all else.
- Our team combines 30+ years of experience with partnerships across elite professionals.
- We offer tailored financial strategies aligned with individual lifestyles and goals.
- We custody assets through trusted institutions like Charles Schwab and Pershing LLC.
- Our three-phase planning process ensures adaptable, long-term financial success.
Services
Wealth Management
Wealth Management at Fendz creates personalized strategies to grow and protect assets through risk-tailored investing, tax optimization, and market expertise. Our approach integrates long-term growth objectives with immediate financial needs. Clients benefit from continuous portfolio monitoring and adjustments aligned with evolving market conditions and personal goals.
Business Exit Planning
Business Exit Planning guides owners through seamless transitions via negotiation support, valuation strategies, and post-sale reinvestment planning. We specialize in cross-industry sales and succession frameworks. Clients receive end-to-end guidance to maximize proceeds while minimizing risks during business transitions.
Investment Management
Investment Management tailors portfolios using research-driven insights and the prudent person rule to balance wealth preservation with income growth. We focus on diversified, risk-appropriate allocations across global markets. Clients gain access to institutional-grade tools and continuous strategy refinement based on performance metrics.
Retirement Planning
Retirement Planning ensures financial confidence through income strategies that sustain lifestyles post-career. We address longevity risks, tax-efficient withdrawals, and healthcare cost projections. Clients receive customized roadmaps to maintain financial independence throughout retirement years.
Estate Planning
Estate Planning structures assets for generational transfer through tax-efficient frameworks and legal partnerships. We coordinate with top-tier attorneys to safeguard wealth and charitable intentions. Clients achieve peace of mind knowing their legacy will be preserved according to their wishes.
People
Joe L. Fernandez
Wealth Management Specialist | Certified Exit Planning Advisor
With 28+ years in finance, including founding Fendz in 2006, Joe specializes in strategic wealth solutions for individuals and business owners. His expertise spans exit planning, portfolio management, and fiduciary advisory services.
Giancarlo L. Fernandez
Investment Adviser Representative
Giancarlo leverages sustainable economics expertise and mentorship under seasoned advisors to deliver research-backed investment strategies. He focuses on client-centric service while integrating veteran financial industry insights.
Questions
What services does Fendz Asset Management offer?
We provide wealth management, business exit planning, investment management, retirement strategies, estate planning, and insurance solutions tailored to individual and corporate client needs.
Are you legally required to act as fiduciaries?
Yes, as Registered Investment Advisers, we are legally obligated to prioritize client interests in all financial recommendations and decisions.
Which geographic areas do you serve?
We primarily serve clients in Miami and Chicago metropolitan areas, with capabilities extending to national and international financial planning needs.
How does your three-phase planning process work?
Our process includes Vision (goal identification), Strategy (custom roadmap creation), and Execution (continuous monitoring and adaptation to market changes and client needs).
What investment custodians do you work with?
We custody assets through Pershing LLC, Charles Schwab, Altruist, and Betterment Securities—all FINRA/SIPC members ensuring regulatory compliance and asset security.
