Pure Glow

Business Details

14 Years

experience

Pure Glow: Organic Airbrush Tanning Services

Pure Glow was founded in 2012 with a mission to redefine sunless tanning through innovative, health-conscious solutions. Over the past decade, we have perfected a proprietary airbrush tanning formula that mimics natural sun exposure without harmful UV rays. Our hand-applied technique ensures streak-free, long-lasting results using organic, non-toxic ingredients. With studios in Boston, Phoenix, Dallas, Detroit, and Nashville, we combine personalized service with industry-leading expertise. Our team undergoes rigorous training to deliver consistent, natural-looking tans tailored to individual skin tones.

Recognized as 'Best in Beauty' by Allure Magazine, we prioritize client satisfaction through transparent communication and ethical practices. Our commitment to quality extends to franchise operations, offering comprehensive support for studio owners. By focusing on a single service, we maintain operational efficiency while delivering exceptional customer experiences. Pure Glows dedication to innovation and client well-being has established us as a trusted leader in the sunless tanning industry.

Services

Full Body Tanning Partial Body Tanning Face Only Tanning Airbrush Application Organic Tanning Products

Details

Year established: 2012

Highlights and features

We use organic, non-toxic tanning formulas developed over 10+ years of research
Our hand-applied technique ensures streak-free, natural-looking results
Trained professionals deliver consistent tans tailored to individual skin tones
Recognized 'Best in Beauty' by Allure Magazine for tanning excellence
Franchise support includes site selection, training, and marketing strategies

What people say

Natural, beachy look Lasted 10 days evenly Heavenly scent Friendly staff Perfect vacation glow

Website

Update Listing

Services

Full Body Airbrush Tan

Our signature 20-minute full-body treatment delivers even coverage from head to toe. The proprietary formula mimics natural sun exposure while organic ingredients nourish skin. Ideal for special events, this service provides 7-10 days of streak-free, odorless color that fades evenly.

Partial Body Airbrush Tan

A 15-minute customized solution focusing on specific areas like legs or upper body. Perfect for touch-ups or event preparation, this service uses the same organic formula for natural results without full-body application, lasting 5-7 days.

Face Only Airbrush Tan

A 10-minute precision treatment for face, neck, and dcolletage. The gentle formula works with all skin tones to create a subtle glow that enhances facial features. Safe for sensitive skin, this service lasts 5-7 days with proper aftercare.

Tanning Membership

Monthly membership maintains consistent glow with scheduled sessions. Includes 10% off retail products and 15% off additional services. Members enjoy priority booking and exclusive promotions while maintaining year-round color.

Franchise Development

Franchise opportunities offer turnkey solutions for beauty entrepreneurs. Includes site selection, training, and marketing support. Requires $563,925$966,650 investment with 7% royalty fees. Targets markets needing 8001,200 sq ft spaces.

People

Lauren Rampello Becotte

Founder & CEO

Beauty industry innovator with 15+ years in sunless tanning. Developed Pure Glow's proprietary formula after extensive research on safe cosmetic ingredients. Previously worked with fitness brands like SoulCycle to build successful franchise models.

Lindsey B.

Franchise Team Member

Experienced in franchise operations and client relations. Highlights Pure Glow's supportive training programs and growth opportunities. Focuses on creating personalized client experiences through tailored tanning solutions.

Kayla M.

Franchise Team Member

Supports Pure Glow's expansion through operational excellence. Emphasizes work-life balance benefits and team collaboration. Contributes to franchise development while maintaining client satisfaction standards.

Questions

What makes Pure Glow's tanning different from competitors?

Our proprietary hand-applied technique and organic formulas avoid orange tones while lasting longer than traditional spray tans.

How long does a Pure Glow tan last?

Full body tans typically last 7-10 days with proper aftercare and moisturizing routines.

Are Pure Glow products safe for sensitive skin?

Yes, all formulas use non-toxic, organic ingredients tested for sensitive skin compatibility.

Can I book multiple sessions at once?

Yes, package deals offer 3, 5, or monthly sessions with discounted pricing options.

Do you offer franchise opportunities?

Yes, we provide comprehensive franchise support with investments starting at $563,925.

What areas do Pure Glow studios serve?

Currently operating in Boston, Phoenix, Dallas, Detroit, and Nashville with expansion plans.

Reviews (5)

Write a Review

H. N.

Nov 24, 2021 Report

Pure Glow has a horrible infrared sauna experiment as well as unhelpful + stubborn managers. Keep your sanity and avoid patronizing Pure Glow at all costs! When I arrived for my sauna experience, the front desk staff member told me, "The sauna is 115 right now and heating up right now to its max temp of 160." This statement in and of itself was a red flag as every other infrared sauna I have visited have had the boxes hot at 160 upon my arrival. I figured it would heat up quickly but instead after 14 minutes the temperature had only increased to 126. I should also note that while the

Evelyn M.

Oct 14, 2021 Report

Technicians are very nice here but every time I come I have streaks, marks, and the tan is never even in certain areas (neck, joints, parts that crease)
They also tell you to use lotion after (with no alcohol or oils) and sell one, but it contains alcohol (2 kinds)
Wouldn't recommend or come here again
I've tried them a few times and always same
Not worth the trip to back bay for me

Olivia N.

Sep 15, 2021 Report

I have gotten many spray tans for the past year here and overall I have been very happy. However, when I went last week for another, I had a terrible application. She asked me multiple times while we were getting ready to spray what color I wanted because she kept forgetting. We had to go over missed areas multiple times and had to keep blending different areas. I was open to seeing how it looked after I showered in the morning. However when it was washed off the color was very different then my past tans and I was patching and not blending in multiple places. I reached out to see if there was

Shannon Paschal

Jul 25, 2021 Report

I've now been to Pure Glow on Newbury St twice and have had incredible experiences both times! Both times, the person at the front desk took the time to walk me through the various spray tanning options and helped me pick the best one! They also offer complimentary eye covers, hair nets, etc... I've seen both Lauren and Paula and would highly recommend both! Paula recently did my spray tan for my baby shower, and it was absolute perfection! The staff is friendly, knowledgeable and they've always seen me right away! I'm usually in and out in less than 20-30 minutes, which I love!! Will definitely

Micah S.

Jul 10, 2021 Report

Absolutely wonderful experience with Alaina from start to finish!!! Great all natural product and the customer service is top notch. They got back to
me quickly, explained everything in detail, the results were totally natural, and they are super friendly and professional. Check them out!