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Your Trusted Financial Partner in Rockport, MA
Standard Planning has been dedicated to providing objective financial advice since its founding. Our team specializes in personalized financial planning, helping clients navigate complex investment decisions, retirement strategies, and estate planning. With a focus on ethical standards and continuous education, we prioritize our clients' unique goals and circumstances. Our principal, Bruce Holdridge, brings decades of experience as a Certified Financial Planner, ensuring expert guidance rooted in industry best practices. We offer no-charge initial consultations to understand client needs before developing tailored solutions.

Our commitment to transparency and clear communication sets us apart in the financial advisory field. By maintaining strict adherence to professional ethics and ongoing education requirements, we ensure our advice remains current and reliable. Our services cater to individuals seeking long-term financial security through strategic planning. Located in Rockport, Massachusetts, we serve clients both locally and virtually. Every interaction reflects our mission to deliver accessible, objective financial guidance that empowers informed decision-making.
Services
Financial Planning Retirement Planning Estate Planning Risk Management Taxation Strategies
Highlights and features
  • We offer personalized financial planning tailored to your unique goals
  • Our team includes a Certified Financial Planner with decades of experience
  • We provide a no-obligation initial consultation to understand your needs
  • Our services are based on objective advice and clear communication
  • We adhere to strict ethical standards and ongoing education requirements
Associations and certifications
  • Certified Financial Planner Board of Standards
Services
Financial Planning
Our financial planning service creates customized strategies for long-term wealth growth. We analyze your current financial status, future goals, and risk tolerance to develop comprehensive plans covering investments, retirement, and estate management. This service helps clients make informed decisions about their financial future through personalized guidance and expert analysis.
Retirement Planning
We design retirement plans that ensure financial security during your post-work years. Our approach considers pension options, investment growth, and tax implications to create sustainable income streams. This service helps clients understand their retirement needs and implement strategies to maintain their desired lifestyle while minimizing financial risks.
Estate Planning
Our estate planning service protects your assets and ensures proper distribution to beneficiaries. We help clients navigate wills, trusts, and tax considerations to create efficient wealth transfer strategies. This service provides peace of mind by safeguarding your legacy while minimizing legal complexities for your heirs.
Risk Management
We assess potential financial risks and develop mitigation strategies through appropriate insurance solutions. This service evaluates life, health, and property coverage needs to protect against unexpected events. Our approach ensures clients maintain adequate protection while avoiding unnecessary insurance expenses.
Taxation Strategies
Our tax planning service optimizes financial decisions to minimize tax liabilities. We analyze investment choices, retirement contributions, and estate transfers to implement tax-efficient strategies. This service helps clients maximize after-tax returns while maintaining compliance with evolving tax regulations.
People
Bruce Holdridge
Certified Financial Planner
Bruce Holdridge founded Standard Planning after establishing a brokerage firm in 1984. As a Certified Financial Planner, he specializes in comprehensive financial strategies including investments, retirement, and estate planning. His career spans decades of experience in securities and financial advisory services.
Questions
What financial services do you specialize in?
We specialize in comprehensive financial planning, retirement strategies, estate planning, risk management, and tax-efficient investment strategies tailored to individual client needs.
Are your initial consultations free?
Yes, we offer no-charge initial meetings to discuss your financial goals and determine how we can help develop personalized planning solutions.
What qualifications do your advisors hold?
Our principal advisor holds the Certified Financial Planner (CFP) designation, requiring rigorous education, ethical standards, and ongoing professional development.
How are your services priced?
We discuss service costs and scope during initial consultations. Fees are determined based on the complexity and requirements of each client's financial planning needs.
Do you work with local clients only?
While based in Rockport, Massachusetts, we serve clients both locally and through virtual consultations across various geographic locations.