Business Details
47 Years
experience
Trusted Auction & Appraisal Services in Merrill, WI
Wausau Sales has been a trusted name in auction and appraisal services since 1979. Our team has conducted over 2,000 auctions, specializing in construction, farm, and logging equipment; sawmills; real estate; and business liquidations. We serve clients across Wisconsin, Minnesota, Illinois, Michigan, Iowa, Indiana, and Ohio, adapting to technological advancements to offer live auctions, online bidding, and hybrid formats. Our founders, Carl Theorin and John Theorin, bring decades of industry expertise to ensure seamless transactions for buyers and sellers. We prioritize transparency, professionalism, and client satisfaction, offering no-obligation consultations to address individual needs.Our services extend to real estate transactions and appraisals, with reports designed to meet institutional standards. We maintain flexible communication channels, including phone, email, and a user-friendly mobile app for auction participation. Our commitment to quality is reflected in our rigorous bidder verification processes, including bank letters of guarantee and absentee bid options. With over 35 years of experience, we remain dedicated to delivering hassle-free solutions tailored to each client's unique requirements.
Services
Auction Services
Appraisal Reports
Real Estate Auctions
Business Liquidations
Online Bidding
Details
- Year established: 1979
Highlights and features
- 35+ years of auction expertise with 2,000+ successful transactions
- Specialize in equipment, real estate, and business liquidation auctions
- Offer live, online, and hybrid auction formats for flexibility
- Provide detailed appraisal reports meeting institutional standards
- Conduct no-obligation consultations for personalized solutions
Services
Auction Services
We conduct live, online, and hybrid auctions for construction, farm, and industrial equipment. Our 35+ years of experience ensures competitive bidding and maximum returns for sellers. Services include bidder registration, real-time bidding platforms, and absentee bid management.
Appraisal Reports
Our certified appraisals provide precise valuations for commercial equipment and real estate. Reports meet institutional standards with detailed analysis beyond standard decimal-point accuracy. Services support loan collateralization, insurance, and asset liquidation decisions.
Real Estate Auctions
We facilitate real estate transactions through auction formats, offering faster liquidity than traditional sales. Our expertise covers residential, commercial, and land properties. Services include marketing, title verification, and closing coordination.
Business Liquidations
Our team manages complete business liquidations, handling inventory, equipment, and facility sales. We provide turnkey solutions from planning to final asset distribution. Services include valuation, marketing, and regulatory compliance management.
Online Bidding
Our digital platform enables real-time bidding from anywhere. Features include pre-bid registration, live streaming, and automated bid proxies. Online auctions complement live events or operate independently for maximum buyer accessibility.
People
Carl Theorin
Founder
Carl Theorin co-founded Wausau Sales in 1979, bringing decades of auction expertise. He oversees strategic operations and maintains client relationships, ensuring adherence to the company's founding principles of integrity and professionalism.
John Theorin
Co-Founder
John Theorin has managed appraisal services since joining the company in 1979. His focus on accurate asset valuation and institutional reporting standards has established the firm's reputation for reliable, data-driven appraisals across multiple industries.
Questions
What types of auctions do you conduct?
We handle equipment auctions (construction, farm, industrial), real estate sales, and business liquidations through live, online, and hybrid formats.
How can I participate in online auctions?
Register through our bidding platform in advance. Pre-bid submissions and real-time mobile bidding are available via our smartphone app for Apple and Android devices.
Do you provide appraisal services for individuals?
Yes, we offer detailed appraisals for commercial equipment and real estate, meeting institutional standards for accuracy and documentation requirements.
What areas do you serve?
We primarily operate in Wisconsin, Minnesota, Illinois, Michigan, Iowa, Indiana, and Ohio, with occasional auctions in other regions.
What payment methods are accepted?
Payment requirements vary by auction. Common methods include wire transfers, cashier's checks, and credit cards. Specific details appear in auction terms.
How do absentee bids work?
Submit maximum bid amounts in advance. Our auctioneers place bids on your behalf during live events, with required bank letters of guarantee for verification.
Reviews (2)
Kurt Krueger
Oct 18, 2021
Report
All good ... all proper ... no hassles ... great people to work with ... Highest reccommendation ... Total confidence!
John Buelow Excavating
Dec 24, 2019
Report
I attended the Menomonee Michigan auction on 5-30-19. Carl the Auctioneer was honest, helpful and friendly. I am happy with my purchases.
