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9 Years
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Emergency
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Your Trusted Direct Primary Care Provider in Albertville, AL
At Dove Family Health, we are committed to redefining primary care through our Direct Primary Care model. Founded in 2017 by Dr. Morgan Goss, our practice prioritizes patient-provider relationships by eliminating insurance billing complexities. Our team of dedicated medical professionals delivers accessible, affordable, and compassionate care across two locations in Alabama. We offer extended appointment times, same-day medication access, and after-hours support to ensure comprehensive healthcare solutions.

With expertise in chronic care management, preventative services, and minor injury treatment, we serve families and businesses while maintaining a community-focused approach. Our mission remains to provide exceptional value through high-quality care that prioritizes patient needs above all else.
Services
Direct Primary Care Chronic Care Management Preventative Care Minor Injuries Treatment Hormonal and Sexual Care Health Coaching DOT Physicals
Details
  • Year established: 2017
Highlights and features
  • We offer Direct Primary Care memberships without insurance requirements
  • Our providers schedule one patient at a time with extended visits
  • We provide after-hours urgent care access for patient-members
  • Our team includes board-certified family medicine professionals
  • We maintain transparent pricing with no hidden fees
Services
Direct Primary Care
Our Direct Primary Care model removes insurance barriers through membership-based healthcare. Patients receive comprehensive services including routine checkups, chronic disease management, and preventive care. This approach enables personalized treatment plans and extended appointment times with board-certified providers.
Chronic Care Management
We specialize in managing long-term conditions like diabetes, hypertension, and high cholesterol. Our team develops individualized care plans with regular monitoring and medication management. This proactive approach helps patients maintain optimal health while minimizing complications from chronic illnesses.
Preventative Care
Our preventive care includes annual physicals, blood work, and health screenings to detect potential issues early. We emphasize patient education and lifestyle modifications to prevent disease progression. This proactive approach reduces long-term healthcare costs through early intervention.
Minor Injuries Treatment
We treat common injuries like sprains, cuts, and minor wounds with immediate attention. Our providers offer on-site evaluations and treatment plans to promote quick recovery. This urgent care capability reduces emergency room visits for non-life-threatening injuries.
Hormonal and Sexual Care
Our providers address hormonal imbalances and sexual health concerns through comprehensive evaluations. We offer treatment for conditions like erectile dysfunction and menstrual irregularities. This confidential care includes lab testing and personalized treatment plans to restore hormonal balance.
People
Dr. Morgan Goss
Founder & Family Medicine Physician
Dr. Morgan Goss founded Dove Family Health in 2017 after completing family medicine residency training. She graduated as Resident Teacher of the Year and Osteopathic Resident of the Year. Dr. Goss leads our medical team with a focus on community health initiatives and patient-centered care.
Tisha Griffin
Family Nurse Practitioner
Tisha Griffin brings over 15 years of primary care experience to our team. She graduated from the University of Alabama-Birmingham and specializes in compassionate patient care. Tisha focuses on building long-term relationships with patients across DeKalb and Marshall Counties.
Shelly Jeffreys
Family Nurse Practitioner
Shelly Jeffreys offers 17 years of healthcare experience with dual certifications in family medicine and adult/gerontology acute care. She empowers patients to make informed healthcare decisions through personalized education and treatment plans tailored to individual health goals.
Questions
What is Direct Primary Care?
Direct Primary Care is a membership-based healthcare model that eliminates insurance billing. Patients pay a monthly fee for comprehensive primary care services, including office visits, chronic disease management, and preventive care.
Do you accept health insurance?
We do not bill insurance directly, but our membership model provides cost savings through transparent pricing. Patients can use health savings accounts (HSAs) or flexible spending accounts (FSAs) to cover membership fees.
What services are included in membership?
Membership includes routine checkups, chronic condition management, preventive care, minor injury treatment, and after-hours urgent care access. Additional services like DOT physicals are available at extra costs.
How do I enroll in your services?
Visit our website to complete the enrollment form for Dove Advantage membership. For Dove Advantage Plus, you'll need to register through Sedera Health. Our team will guide you through the process.
Do you treat work-related injuries?
We provide occupational health services for businesses and treat minor work-related injuries. Our team handles workers' compensation cases and offers return-to-work evaluations for local employers.
Can I get prescription medications at your clinic?
Yes, we provide same-day medication access at reduced costs. Our providers prescribe necessary medications during appointments and can coordinate with local pharmacies for specialized prescriptions.
Reviews (1)
Lewis Ward
Dec 26, 2020 Report
Great service, and friendly doctors and nurses who care. Definitely worth switching over to, especially if you can't afford Insurance or don't have Insurance through work.