Business Details
Your Trusted Event Planning Partner in San Diego
McFarlane Promotions is a premier event production and promotions company with over 25 years of expertise in creating unforgettable experiences. Our team combines seasoned knowledge with creativity to deliver exceptional festivals, corporate activations, and community events across Southern California and beyond. We specialize in transforming venues, managing logistics, and executing campaigns that exceed client goals. With a focus on innovation and client collaboration, we handle every detail from concept to completion. Our award-winning team brings extensive experience in permitting, experiential marketing, and technical production to ensure seamless execution.We pride ourselves on being an extension of our clients' teams, driving success through customized solutions. From intimate gatherings to large-scale festivals, we deliver unique, memorable experiences backed by proven expertise. Our commitment to excellence has earned us a reputation as a trusted leader in the event industry. We serve corporate, nonprofit, and community clients with tailored services that align with their vision. With a deep understanding of both traditional and digital marketing, we amplify our clients' messages to engage target audiences effectively.
Services
Event Coordination
Virtual Events
Corporate Block Parties
Corporate Gifting
Destination Management
Fundraisers
Festival Production
Marketing Campaigns
Venue Management
Consulting
Highlights and features
- We have over 25 years of experience in event production and marketing.
- Our team offers specialized expertise in permitting and complex logistics.
- We provide full-service production from concept to post-event reporting.
- Our award-winning team has managed events for major tech firms and associations.
- We combine creativity with data-driven marketing strategies for measurable results.
What people say
Award-winning team
Phenomenal results
Creative marketing
Flawless execution
Expert logistics
Services
Event Coordination
We handle all aspects of event planning from concept to execution. Our team manages logistics, permitting, and vendor coordination for corporate, nonprofit, and community events. With expertise in both large festivals and intimate gatherings, we ensure seamless experiences tailored to client goals.
Virtual Events
Our virtual event solutions combine technology with creative engagement strategies. We produce interactive conferences, trivia nights, and culinary experiences that maintain audience participation. Technical coordination ensures smooth delivery across digital platforms for nationwide audiences.
Corporate Gifting
We curate customized gift boxes, bags, and baskets featuring local or themed products. Our service includes sourcing, assembly, and distribution to hotel rooms or nationwide addresses. Clients receive tailored collections that reinforce brand identity and recipient appreciation.
Destination Management
We create authentic San Diego experiences for groups of all sizes. Services include venue selection, transportation coordination, and activity planning for team-building excursions and urban events. Our local expertise ensures memorable destination experiences.
Fundraiser Events
Our team specializes in gala planning, award dinners, and virtual auctions. We handle donor cultivation strategies, venue transformation, and technical production. Clients benefit from our experience in creating impactful fundraising events that exceed revenue goals.
People
Laurel McFarlane
Owner
With over 20 years of event planning experience, Laurel leads with creativity and industry connections. She founded the San Diego Event Coalition and specializes in executing prestigious events with meticulous attention to detail.
Jenna Thompson
Director of Operations
Jenna brings 15 years of production expertise and a keen eye for design. Her focus on systems and efficiencies ensures seamless event execution. She combines organizational skills with creative vision to deliver top-notch experiences.
Ciara Johnson
Event Manager
Ciara offers 10 years of client service experience with strengths in logistics and communication. She contributes innovative ideas while maintaining organizational excellence. Her adaptability makes her a valuable team member for complex events.
Beth Block-Weiss
Event Manager
With 12 years in hospitality and event production, Beth combines theatrical experience with event management skills. She ensures thoughtful details and engaging experiences, bringing a performer's perspective to event design.
Jacob Henderson
Executive Assistant/Event Lead
Jacob excels in client relations and event coordination with multilingual capabilities. His interpersonal skills and adaptability support successful event execution. He brings international experience and cultural awareness to client interactions.
Questions
What types of events do you specialize in?
We specialize in corporate events, festivals, fundraisers, virtual/hybrid events, and destination management across Southern California and nationwide.
Can you handle both large and small events?
Yes, we manage events from intimate private affairs to festivals with 100,000+ attendees, adapting our approach to each client's needs.
Do you offer marketing services for events?
We provide integrated marketing including branding, digital campaigns, public relations, and influencer partnerships to maximize event visibility and engagement.
How do you handle event logistics?
Our team manages permitting, vendor coordination, technical production, and safety protocols to ensure seamless execution of complex logistics.
Can you assist with corporate gifting programs?
Yes, we curate customized gift boxes and baskets featuring local or themed products with nationwide distribution capabilities.
What areas do you serve?
While based in San Diego, we serve clients across California including La Mesa, Monterey, and Chula Vista, with nationwide event capabilities.
Reviews (1)
John Peek
Aug 24, 2016
Report
Laurel McFarlane and her team have helped us at La Jolla Historical Society for several years putting on the La Jolla Concours d'Elegance. This large event encompasses 3 days of gala parties, tours and of course, the main car show at La Jolla Cove that involves several months of preparation.Their team have made this event the huge success that it is. As a board member of the historical society and also the volunteer coordinator of over 150 volunteers at the events, I have worked closely with McFarland and have witnessed first hand their ability to create fabulous events and to work smoothly under
