Business Details
Your Trusted Financial Partner in Dallas, TX
At Cross Financial Strategies, we are dedicated to helping individuals, families, and retirement plan sponsors navigate the complexities of wealth management. With over two decades of experience in financial services, our team prioritizes personalized strategies tailored to each client's unique goals. Our founder, Stephen J. Cross, brings a wealth of expertise from his tenure at Merrill Lynch and LPL Financial, complemented by his Accredited Investment Fiduciary (AIF) designation. We emphasize transparency, ethical practices, and a client-centered approach, ensuring that every recommendation aligns with our clients' long-term objectives.Beyond advisory services, we actively contribute to the community through pro-bono financial education initiatives. Our commitment to excellence is rooted in a belief that successful financial planning requires both technical expertise and a deep understanding of individual client needs. By focusing on value-driven services, we aim to simplify the path to financial security for all our clients.
Services
Financial Advisory
Retirement Planning
Investment Management
Retirement Plan Consulting
Pro-Bono Financial Education
Highlights and features
- We offer 20+ years of experience in financial advisory services.
- Our team holds the Accredited Investment Fiduciary (AIF) designation.
- We focus exclusively on value-driven, client-centered financial strategies.
- We provide pro-bono financial education to local communities.
- Our approach combines technical expertise with personalized service.
Associations and certifications
- Accredited Investment Fiduciary (AIF)
Services
Financial Advisory
Our financial advisory services help clients create customized strategies for wealth accumulation, preservation, and distribution. We focus on aligning investment decisions with individual goals, risk tolerance, and life stages. Our team provides ongoing guidance to adapt to changing financial landscapes.
Retirement Planning
We design comprehensive retirement plans tailored to clients' desired lifestyles and timelines. Services include savings strategies, income projections, and tax-efficient withdrawal plans. Our expertise ensures clients are prepared for long-term financial security in retirement.
Investment Management
Our investment management approach emphasizes diversified, risk-adjusted portfolios aligned with client objectives. We utilize evidence-based strategies and continuous monitoring to optimize returns while maintaining disciplined asset allocation.
Retirement Plan Consulting
We assist retirement plan sponsors with compliance, benchmarking, and participant education. Our services address fiduciary responsibilities, investment options, and plan efficiency to ensure successful long-term outcomes for employers and employees.
Pro-Bono Financial Education
We provide free financial literacy programs to schools, charities, and community groups. These initiatives focus on budgeting, saving, and investment basics to empower individuals with essential financial knowledge and decision-making skills.
People
Stephen J. Cross
President
Stephen J. Cross, President of Cross Financial Strategies, has 20+ years in financial services. Former Merrill Lynch and LPL Financial advisor, he holds the AIF designation and specializes in retirement planning. A triathlete and Boston Marathon qualifier, he resides in Dallas with his family.
Questions
What services does Cross Financial Strategies, LLC offer?
We provide financial advisory services, retirement planning, investment management, and retirement plan consulting for individuals and businesses.
How does your firm differ from large brokerage firms?
We focus exclusively on value-driven services without subsidizing unnecessary products, prioritizing personalized client-advisor relationships over institutional offerings.
Do you work with retirement plan sponsors?
Yes, we help plan sponsors with compliance, benchmarking, and participant education to ensure efficient, compliant retirement plans.
What is your investment philosophy?
We use evidence-based strategies with diversified portfolios tailored to individual goals, emphasizing risk-adjusted returns and disciplined asset allocation.
Do you offer community financial education programs?
Yes, we provide pro-bono financial literacy initiatives covering budgeting, saving, and investment basics for schools and community groups.
