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The Cup The Cup
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Business Details
19 Years
experience
Award-Winning Cupcakes & Custom Cakes in St. Louis
Founded in 2007 as St. Louis' first gourmet cupcake bakery, The Cup has become a beloved destination for handcrafted desserts. Our commitment to quality ingredients and innovative flavor combinations has earned us recognition as a leader in the artisan bakery space. With two locations in St. Louis and Edwardsville, we specialize in award-winning cupcakes, custom-designed cakes, and signature buttercream frostings made fresh daily. Our team of skilled bakers brings decades of combined experience in pastry arts, drawing inspiration from global culinary traditions while maintaining local roots.

We prioritize community engagement through partnerships with local businesses and charitable organizations, including our ongoing collaboration with GiveAMeal. From everyday indulgences to large-scale event catering, we maintain rigorous quality control standards to ensure every product meets our exacting specifications. Our expansion into retail buttercream sales in 2019 demonstrates our responsiveness to customer demand while maintaining our core values of excellence and innovation.
Services
Cupcakes Custom Cakes Buttercream Frosting Event Catering Cookie Dough Gooey Butter Cake Seasonal Specials Vegan Options Wedding Services Delivery
Details
  • Year established: 2007
Highlights and features
  • We've specialized in gourmet cupcakes since 2007, perfecting our craft over 17 years
  • Our signature buttercream frosting is made fresh daily using time-tested recipes
  • Custom design options available for weddings and corporate events up to 10,000 cupcakes
  • We offer delivery to most St. Louis city and county zip codes
  • Our team includes experienced bakers trained in international pastry techniques
Update Listing
Services
Cupcakes
Our cupcakes feature made-from-scratch buttercream frosting and premium ingredients. Available in classic, seasonal, and limited edition flavors, each cupcake combines artistic presentation with exceptional taste. Customers can choose from 80+ flavor options including gluten-free and vegan varieties.
Custom Cakes
We create custom-designed cakes for weddings, birthdays, and special events. Our 9-inch single-layer cakes and multi-tiered designs use the same quality ingredients as our cupcakes. Available in seasonal and holiday-themed options throughout the year.
Event Catering
Our event services accommodate orders from one dozen to 10,000 cupcakes. We offer delivery to St. Louis and surrounding areas, with custom packaging options including branded green dome containers. Special labeling available for corporate events and weddings.
Cookie Dough
We offer edible cookie dough in multiple flavors, available by the pint or in pre-packaged kits. Our dough can be baked fresh or enjoyed raw, with seasonal varieties rotating throughout the year. Dip-a-roo Sweet Dip available for buttercream enthusiasts.
Seasonal Specials
Our rotating seasonal menu features themed cupcakes and desserts for major holidays. Current collection includes Thanksgiving, Halloween, and Christmas specials with limited-time flavors and decorations. Available while supplies last at both retail locations.
People
Ericka Frank
Owner & Founder
Founder of The Cup and The Cakery, Ericka has over 15 years of experience in the bakery industry. She opened The Cakery in 2005 and expanded to The Cup in 2007. Her passion for pastry arts and global culinary inspiration drives the company's innovative approach to dessert creation.
Destiny Spratley
Operations Director
Overseeing daily operations, Destiny ensures consistent quality across both locations. With extensive experience in bakery management, she maintains our commitment to excellence while coordinating large-scale event orders and staff training programs.
Thalia Diaz
Edwardsville Manager
Managing the Edwardsville location since its 2009 opening, Thalia specializes in customer service and product presentation. She coordinates local delivery logistics and maintains inventory standards to ensure optimal customer experiences.
Grace Walker
CWE Manager
Leading operations at the original Central West End location, Grace focuses on product quality control and staff development. She works closely with bakers to maintain consistency in our signature buttercream recipes and decorative techniques.
Questions
What makes your cupcakes different from other bakeries?
Our cupcakes feature made-from-scratch buttercream frosting and premium ingredients, with 80+ flavor options including seasonal and limited edition varieties.
Can you accommodate large orders for weddings or corporate events?
Yes, we handle orders from one dozen to 10,000 cupcakes with custom packaging and delivery options available for St. Louis metro area events.
Do you offer gluten-free or vegan options?
Yes, we have multiple gluten-free and vegan cupcake options available daily at both locations.
Can I order cupcakes for delivery?
We offer delivery to most St. Louis city and county zip codes through our website or by phone for mixed dozens.
What other products do you offer besides cupcakes?
We also sell 9-inch cakes, gooey butter cake, cookie dough, frosted sugar cookies, and our signature buttercream frosting by the pint.
Do you have gift card options available?
Digital gift cards are available for purchase online and can be redeemed at both The Cup locations in St. Louis and Edwardsville.
Reviews (5)
Beth D.
Nov 02, 2021 Report
Cute little shop. I do wish people in the area would actually wear masks, especially when they are going in large groups. But other than that I like that all of the cupcakes are properly displayed behind the screen. I got a double chocolate, a vanilla or white with milk chocolate that was my favorite and a pumpkin cupcake. The cupcakes themselves were pretty moist, and the buttercream wasn't too sweet it was very light which is hard to find at cupcake places that like to overdo all of the sweetness.
A. L.
Mar 02, 2021 Report
These cupcakes are wonderful. Im not much of a cake person, but these are just right. Perfect mix of flavors and beautifully done.
Matty V.
Feb 25, 2021 Report
I had worked for two of the cup locations five years ago. The cleanliness in the back of the cupcake shop is GREAT. They keep everything in pristine condition. The product is made well. I still go back every now and then for a cupcake. Which says a lot because after having worked with the company for almost two years I still want to eat there. The best are the Mummy, the Italian Creme, Wipeout, Maple Bacon, and Gold Rush. My mouth is watering just typing this.
Kelsy B.
Feb 13, 2021 Report
They have so many fun options but you would be amiss if you did not try the classic vanilla cupcake. So yummy!!! Friendly staff and adorable shop
Jade N.
Jul 07, 2020 Report
They have the best cupcakes I've had. They're always very moist. The icing is also very delicious. My personal favorite is the red velvet with cream cheese icing.