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33 Years
experience
Emergency
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Your Trusted Optometrist in Virginia, MN
At Advanced Optical, we pride ourselves on delivering personalized optometry services rooted in over 30 years of combined experience. Founded in 1993 by Dr. Jeff Melicher, our practice has served Virginia, MN, and surrounding communities with comprehensive eye care, including exams, contact lenses, glasses, and glaucoma testing. Our team prioritizes patient comfort, offering flexible appointment times until 6:00 PM on weekdays to accommodate busy schedules.

We work closely with vision insurance providers to ensure accessible care and maintain a one-on-one approach that emphasizes education, transparency, and tailored solutions. With a focus on both preventive and emergency eye care, we aim to be the trusted choice for families seeking reliable vision health services.
Services
Eye Exams Contact Lenses Eyeglasses Glaucoma Testing Myopia Control Emergency Eye Care Bifocal Lenses Blue Light Blocking Lenses
Details
  • Year established: 1993
Highlights and features
  • We offer over 30 years of combined experience in optometry care.
  • Our team provides personalized attention during every exam and procedure.
  • We accept vision insurance and offer flexible appointment scheduling.
  • We specialize in comprehensive eye exams and emergency eye care.
  • Our staff explains all procedures and answers patient questions thoroughly.
What people say
Thorough exams Personalized care Not rushed Experienced staff Convenient hours
Services
Eye Exams
Comprehensive eye exams assess vision health and detect conditions like glaucoma, cataracts, and diabetic retinopathy. Our optometrist uses advanced diagnostics to update prescriptions and recommend treatments. Ideal for patients of all ages seeking preventive care or addressing vision changes.
Contact Lenses
Custom contact lens fittings for astigmatism, dry eyes, and multifocal needs. We offer daily, weekly, and monthly disposables, including colored lenses. Our team ensures proper fit and comfort while educating patients on safe wear and care practices.
Glaucoma Testing
Early detection of glaucoma through non-invasive intraocular pressure testing and optic nerve evaluation. Regular screenings help prevent vision loss in high-risk patients. We provide follow-up care and treatment options to manage this progressive condition.
Blue Light Blocking Lenses
Specialized lenses filter harmful blue light from screens to reduce eye strain, headaches, and sleep disruption. Ideal for frequent computer or smartphone users. These lenses also protect against macular degeneration risks associated with prolonged screen exposure.
Emergency Eye Care
Immediate treatment for eye injuries, infections, and sudden vision changes. Our team handles foreign object removal, chemical exposure, and acute conditions like retinal detachment. Prompt care prevents permanent damage and preserves long-term vision health.
People
Dr. Jeff Melicher
Optometrist/Owner
Dr. Jeff Melicher, a Virginia optometrist since 1993, earned his Doctorate from Pacific University College of Optometry in 1992. He relocated to Plaza 53 Mall in 2012, offering comprehensive eye care with a focus on personalized patient education and community service.
Questions
What services does Advanced Optical offer?
We provide eye exams, contact lenses, glasses, glaucoma testing, myopia control, emergency eye care, and blue light blocking lenses.
Do you handle eye emergencies?
Yes, we treat urgent issues like eye injuries, infections, and sudden vision changes during regular business hours.
Do you accept vision insurance?
Our staff works with most vision insurance providers to maximize patient benefits and reduce out-of-pocket costs.
How can I schedule an appointment?
Call us at (218) 741-3000 or use our online scheduling tool for convenient appointment booking.
What payment methods do you accept?
We accept major credit cards, cash, and checks. Payment is due at the time of service.