Business Details
14 Years
experience
Your Strategic Advertising Partner in Montclair
At Looney Advertising, we believe strategic development is a creative process that combines the agility of boutique agencies with the resources of larger firms. Founded in 2012, our hybrid approach delivers smarter, faster results through transparent collaboration. Our team of experts, with decades of combined experience at top NYC agencies, has helped hundreds of brands across industries grow through integrated campaigns and brand strategies.Located in Montclair, NJ, our historic 19th-century studioonce visited by music legendsserves as a creative hub for production-friendly spaces designed by producers. We maintain an average client relationship of eight years, triple the industry standard, by prioritizing simplicity, expertise, and client-centric solutions.
Services
Strategic Development
Brand Audit
Media Planning
Digital Marketing
Video Production
Creative Campaigns
Public Relations
Website Development
Event Marketing
Social Media
Details
- Year established: 2012
Highlights and features
- We maintain an average client relationship of 8 years, triple the industry average.
- Our hybrid approach combines boutique agility with agency resources.
- Studio spaces are designed by producers for seamless production workflows.
- We prioritize transparent communication throughout every project phase.
- Our team has worked with hundreds of brands across diverse industries.
What people say
Transparent process
Creative solutions
Long-term partnerships
Production-friendly studio
Industry expertise
Services
Strategic Development
Our strategic development process combines creative innovation with data-driven insights to build actionable brand roadmaps. We conduct comprehensive market research and competitive analysis to identify growth opportunities. Clients benefit from tailored strategies that align business goals with consumer behavior trends.
Video Production
Our production services leverage state-of-the-art studio facilities designed for seamless workflows. Features include silent HVAC systems, laser-leveled floors, and soundproofed bay doors for uninterrupted shoots. We handle end-to-end production from concept development to final editing.
Digital Marketing
We create integrated digital marketing strategies that combine social media management, SEO/SEM, and targeted advertising. Our approach optimizes brand visibility across platforms while maintaining consistent messaging. Analytics tools track campaign performance for continuous improvement.
Brand Audit
Our brand audits assess market positioning through consumer research and competitive benchmarking. We evaluate brand identity, messaging consistency, and audience perception to identify areas for growth and differentiation.
Media Planning
We develop comprehensive media plans that optimize budget allocation across traditional and digital channels. Our approach combines audience targeting with platform-specific expertise to maximize campaign reach and engagement metrics.
People
Sean Looney Advertising
Creative and Strategic Lead
With over 15 years in advertising, Sean leads creative strategy at Looney Advertising. He previously worked at top NYC agencies and emphasizes transparent client relationships. His expertise spans brand development and integrated campaigns.
Jennifer Seaman
Media Lead
Jennifer brings extensive media planning experience to Looney Advertising. She specializes in optimizing advertising strategies across traditional and digital platforms. Her background includes successful campaigns for major automotive and financial clients.
Carol Duncan
Financial Lead
Carol manages financial operations with a focus on budget optimization. She ensures transparent financial practices across client projects. Her experience includes financial leadership roles at prominent advertising firms.
Eve Marinelli
Art Director
As lead art director, Eve oversees visual brand identity development. She has created award-winning designs for national brands. Her expertise includes logo design, style guidelines, and product ideation.
Chris Rex
CTO
Chris leads technical operations, specializing in digital marketing solutions. He manages web development projects and implements analytics systems. His background includes developing responsive websites and custom dashboards.
Questions
What services does Looney offer?
We provide strategic brand development, integrated marketing campaigns, video production, digital marketing, public relations, and creative services tailored to midsize businesses.
How is Looney different from other agencies?
Our hybrid model combines boutique agility with agency resources, designed by producers for seamless workflows and long-term client relationships.
Where is Looney located?
We operate from a historic 19th-century building in Montclair, NJ, 12 miles west of New York City.
What industries do you work with?
Our team has experience across diverse sectors, including automotive, finance, healthcare, retail, and nonprofit organizations.
How long do client relationships typically last?
Our average client partnership spans eight years, reflecting our commitment to transparency and results-driven collaboration.
Videos
Reviews (1)
Act Data Services Inc - -Act-Data
Nov 10, 2015
Report
Looney Advertising is delivered top quality results on time and on budget. Sean and his team were always responsive and creative. Their determination to learn our business and our clients drove results that you only get from personal involvement. These guys are perfect for us and you too if you want boutique results, not templated results. Highly recommended.
