Business Details
41 Years
experience
Your Partner for Innovative Food & Beverage Product Development
Founded in 1985, Food Marketing Support Services (FMSS) has established itself as a leader in food and beverage product development. With over 30 years of experience, we specialize in creating innovative, market-ready products for global consumer packaged goods and quick service restaurant brands. Our team of sensory scientists, culinarians, and consumer strategists employs a systematic research process backed by sensory and consumer data to minimize risk and accelerate development timelines. We pride ourselves on delivering holistic solutions that span the entire product lifecycle, from whitespace innovation to commercialization. Our proprietary Actionable Sensory process provides formulation guidance that reduces development time by 50% while ensuring marketplace confidence.Through our Sensory at the Source mobile lab and rigorous ASTM/ISO-compliant protocols, we help clients optimize products for sensory excellence and consumer preference. Our commitment to scientific rigor and collaborative partnerships has earned us trust from industry leaders worldwide. We maintain a nimble yet powerful team structure that fosters innovation through cross-functional expertise in descriptive sensory analysis, consumer research, and product optimization. Our track record of successful product launches demonstrates our ability to transform market insights into commercially viable offerings that create brand loyalists. By combining technical expertise with passion and teamwork, we deliver solutions that achieve both business objectives and consumer satisfaction.
Services
Product Development
Sensory Analysis
Consumer Research
Ad Claim Support
Sensory Protocols
Due Diligence
Prototype Development
Market Validation
Product Optimization
Quality Assurance
Details
- Year established: 1985
Highlights and features
- 30+ years partnering with global CPG and QSR brands
- Team includes sensory science and consumer research experts
- Holistic approach combining culinary artistry with scientific rigor
- Proprietary Actionable Sensory process reduces development time by 50%
- Mobile Sensory at the Source service for competitive intelligence
Associations and certifications
- ASTM
- ISO
What people say
Technical expertise
Passion and teamwork
Successful products
Marketplace confidence
Positive ROI
Services
Product Development
Our systematic product development process combines sensory science with consumer insights to create market-ready food and beverage products. We partner with clients from concept through commercialization, utilizing whitespace innovation and data-inspired design models. Our approach reduces development time by 50% while ensuring products connect with consumers and achieve commercial success through sensory excellence.
Sensory Analysis
FMSS provides descriptive sensory analysis using trained assessors to identify product attributes that drive consumer preference. Our services include competitive benchmarking, formulation guidance, and prototype validation. We follow ASTM and ISO standards to deliver reliable data that informs product optimization and supports advertising claims with scientific rigor.
Consumer Research
We conduct qualitative and quantitative consumer research to identify preference drivers and minimize market risk. Our services include central location testing, in-home use tests, and hybrid methodologies. By analyzing behavioral and emotional responses, we help clients create products that achieve repeat purchase and brand loyalty through consumer-centric design.
Ad Claim Support
Our sensory experts substantiate advertising claims through rigorous statistical analysis and protocol management. We provide documentation for product attributes like 'creamier' or 'crispier' using trained panels instead of costly consumer research. This service ensures marketing claims withstand legal scrutiny while maintaining consumer relevance and competitive positioning.
Sensory Protocols
FMSS develops sensory quality standards aligned with ASTM and ISO protocols for domestic and global applications. We help manufacturers maintain product consistency through shelf-life testing, in-plant quality methods, and production target definition. Our services ensure product changes maintain consumer expectations while meeting regulatory and sustainability requirements.
People
Nancy Rodriguez
President and Founder
With over 30 years in food product development, Nancy established FMSS as a leader in sensory-driven innovation. Her expertise in bridging culinary creativity with scientific methodology has guided global brands to market success through data-informed decision making and collaborative partnerships.
Daniel Rodriguez
Chief Operations Officer
Managing day-to-day operations, Daniel ensures FMSS maintains its high standards through efficient resource allocation and process optimization. His leadership focuses on sustaining the company's reputation for excellence in sensory research and client service delivery across all project phases.
Melissa Knorr
VP of Consumer & Sensory Strategies
Melissa leads consumer insights initiatives, developing strategies that connect product attributes with market preferences. Her work focuses on translating sensory data into actionable business solutions, ensuring clients achieve both technical excellence and commercial viability in competitive markets.
Monique Morris
Operations Manager
Overseeing project execution, Monique coordinates cross-functional teams to maintain FMSS's 50% faster development timelines. Her operational expertise ensures seamless implementation of sensory protocols while maintaining the company's commitment to quality and client satisfaction standards.
Melanie Sirois
Culinary Lead
As culinary expert, Melanie bridges gastronomic creativity with scientific precision. She develops prototypes that balance sensory appeal with technical feasibility, ensuring products deliver both consumer delight and commercial success through innovative flavor and texture profiles.
Questions
What food and beverage product development services do you offer?
We provide end-to-end services including whitespace innovation, sensory analysis, consumer research, ad claim validation, and commercialization support for CPG and QSR brands.
How do you ensure product success in competitive markets?
Our Actionable Sensory process combines descriptive analysis with consumer insights to create data-driven design models that reduce development time by 50% while ensuring market relevance.
What makes your sensory research unique?
We use trained descriptive panels following ASTM/ISO standards, combined with our mobile Sensory at the Source service for real-world competitive intelligence in fresh food environments.
How do you help with advertising claim substantiation?
Our trained assessors generate statistically valid data to support product attribute claims, providing documentation that withstands legal scrutiny while maintaining consumer relevance.
What experience do you have with global brands?
Since 1985, we've partnered with leading CPG and QSR companies worldwide, applying our 30+ years of expertise to develop market-ready products that achieve international success.
