Business Details
25 Years
experience
Your Trusted Marketing Partner in New York
At Pierce Mattie, we immerse ourselves deeply in your brand and commit fully to its success. With over two decades of experience since our founding in 2001, we specialize in beauty, health, and wellness sectors, blending traditional practices with emerging technologies to create custom strategies. Our team of strategic thinkers prioritizes measurable success through agreed-upon metrics, leveraging extensive industry connections and a passion for innovation.We believe in smart work, transparency, and building trust through partnerships, ensuring our clients' unique goals are met with precision. Our approach combines scientific research, creative excellence, and digital expertise to amplify brand narratives and drive consumer engagement across all touchpoints.
Services
Branding
Public Relations
Social Media
Creative Studio
Influencer Relations
Digital Marketing
Website Development
Content Creation
Campaign Strategy
SEO Optimization
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of specialized expertise in beauty, health, and wellness marketing.
- Our full-service approach integrates branding, PR, social media, and digital strategies.
- We prioritize measurable success through data-driven, customized solutions.
- Our team combines traditional practices with emerging technologies for innovative campaigns.
- Deep industry connections ensure impactful media placements and influencer partnerships.
Services
Branding
We develop compelling brand narratives and architectures that resonate emotionally with audiences. Our approach combines consumer behavior analysis, visual identity design, and scientific research to create cohesive brand platforms. Clients benefit from tailored strategies that enhance market differentiation and drive long-term loyalty through consistent messaging across all channels.
Public Relations
Our PR team secures high-impact media placements in top-tier publications and digital platforms. We craft integrated campaigns featuring product placements, expert spokesperson opportunities, and corporate communications. This builds brand credibility, improves SEO, and increases domain authority to enhance visibility in competitive markets.
Social Media
We design comprehensive social media strategies encompassing community management, content creation, and targeted advertising. Our team optimizes engagement through platform-specific content and influencer collaborations. This approach drives follower growth, boosts e-commerce sales, and strengthens brand-consumer relationships through authentic interactions.
Creative Studio
Our creative services include photography, video production, web design, and copywriting to bring brands to life visually and verbally. We produce high-quality assets that align with brand identity while ensuring cross-channel consistency. This holistic approach enhances storytelling effectiveness and consumer connection across digital and print mediums.
Influencer Relations
We connect brands with nano, micro, and macro influencers to create authentic user-generated content. Our programs focus on strategic seeding, collaborative campaigns, and performance tracking. This builds brand awareness, expands reach to new demographics, and generates trustworthy endorsements that drive consumer purchasing decisions.
People
Serge Gurin
Chief Vision Officer
Serge Gurin leads strategic vision at Pierce Mattie, leveraging 20+ years of marketing expertise in beauty and wellness sectors. He drives innovative campaigns that blend traditional practices with emerging technologies to deliver measurable client success.
Sonya Hartland
Chief Strategy Officer
Sonya Hartland develops data-driven strategies that align with client goals, focusing on market research and campaign optimization. Her leadership ensures Pierce Mattie's solutions remain at the forefront of industry trends in health and wellness marketing.
Roman Iakoubtchik
Chief Operating Officer
Roman Iakoubtchik oversees daily operations, ensuring seamless execution of client campaigns. With extensive experience in agency management, he maintains operational excellence while supporting the agency's growth in competitive markets.
Liz Rodger
Director of Marketing & PR
Liz Rodger leads marketing and PR initiatives, combining creative storytelling with media relations expertise. She specializes in securing high-impact placements and developing integrated campaigns that enhance brand visibility across beauty and wellness industries.
Questions
What industries does Pierce Mattie specialize in?
We specialize in beauty, health, and wellness sectors, with deep expertise in skincare, cosmetics, and lifestyle product marketing.
How does Pierce Mattie measure campaign success?
We use agreed-upon metrics including media impressions, engagement rates, website traffic growth, and sales conversion tracking to demonstrate ROI.
Can you handle both traditional and digital marketing?
Yes, we offer full-service solutions combining PR, influencer relations, social media, and traditional media placements for integrated campaigns.
Do you work with international brands?
While based in New York, we support global clients through strategic partnerships and digital campaign execution across multiple markets.
What sets Pierce Mattie apart from other agencies?
Our 20+ years of niche expertise in beauty and wellness, combined with data-driven strategies and creative innovation, deliver measurable results for clients.
