Business Details
35 Years
experience
Award-Winning Branding & Identity Solutions
Since 1991, Zielinski Design has been a Dallas-based branding and identity firm dedicated to creating compelling visual solutions that drive consumer engagement. Our team combines strategic planning with design excellence to deliver turn-key branding, advertising, and environmental graphics for B2B and B2C clients globally. We specialize in brand positioning, digital media, and packaging solutions, with a methodology rooted in experiential connectivity to understand consumer behavior. Our creative process leverages data-driven insights and intuitive ideation to develop brands that stand out in competitive markets. With experience serving startups to Fortune 100 companies, we provide tailored strategies for brand development from inception to maturity.Our commitment to detail and client collaboration ensures solutions that align with business goals while enhancing customer experiences. We have rebranded industry leaders like Ion Color Brilliance and Squirrell Brand Nuts, demonstrating our ability to transform market landscapes. Our services extend to environmental branding, trade show graphics, and digital marketing campaigns that integrate seamlessly across platforms. By immersing ourselves in consumer environments, we create authentic strategies that eliminate assumptions and drive measurable results. Zielinski Design remains dedicated to innovation, combining global perspective with localized execution to deliver impactful brand narratives.
Services
Branding & Identity
Website Design
Environmental Branding
Advertising Campaigns
Packaging Design
Digital Marketing
Trade Show Graphics
Information Graphics
Brand Strategy
Experiential Marketing
Details
- Year established: 1991
Highlights and features
- We offer 30+ years of branding expertise since 1991
- Our team serves both B2B and B2C clients globally
- We implement experiential connectivity research methodology
- We provide full-service brand development from ideation to execution
- Our portfolio includes Fortune 100 rebranding projects
Services
Branding & Identity
Our branding services create cohesive visual identities that resonate with target audiences. We develop logos, brand guidelines, and messaging strategies that establish market presence. With a focus on brand positioning and voice, we ensure consistency across all touchpoints to build lasting consumer relationships.
Website Design
We craft responsive websites that combine user experience design with strategic content architecture. Our solutions integrate analytics and interactive elements to enhance digital engagement. From CMS platforms to custom web applications, we create online experiences that reflect brand identity and drive conversions through optimized navigation.
Environmental Branding
Our environmental graphics transform physical spaces into immersive brand experiences. We design signage systems, wayfinding solutions, and display environments that reinforce brand messaging. Through spatial planning and visual storytelling, we create cohesive atmospheres for retail, corporate, and public spaces that engage visitors on multiple sensory levels.
Advertising Campaigns
We develop integrated advertising strategies across digital and print media. Our campaigns combine creative concepting with media planning to maximize reach and engagement. From social media marketing to traditional print ads, we create compelling content that drives brand awareness and customer acquisition through data-driven targeting.
Packaging Design
Our packaging solutions combine functionality with visual appeal to create shelf-ready designs. We develop concepts for beauty, food, and consumer goods that communicate brand value while meeting regulatory requirements. Through structural innovation and graphic design, we create packaging that enhances product positioning and consumer experience.
People
Tom Zielinski
Founder & Creative Director
Tom Zielinski established Zielinski Design in 1991, bringing decades of branding expertise. He leads creative strategy and brand development initiatives, focusing on innovative solutions that drive market impact through visual storytelling and consumer insights.
Questions
What industries do you specialize in?
We work across diverse sectors including beauty, consumer goods, healthcare, real estate, and technology, creating tailored branding solutions that address specific industry challenges and opportunities.
Do you work with international clients?
Yes, we serve clients globally with multi-market brand strategies, adapting our approach to different cultural contexts while maintaining consistent brand messaging across international markets.
What is experiential connectivity?
Our proprietary methodology involves immersive consumer research in real-world environments to gain authentic insights that inform brand strategy and marketing decisions, moving beyond traditional focus groups.
Can you help with brand repositioning?
We specialize in rebranding established companies through comprehensive audits, market analysis, and strategic identity updates that maintain brand equity while refreshing market perception.
What size companies do you work with?
We serve businesses of all sizes from startups to Fortune 100 companies, providing scalable solutions that match each organization's specific needs and growth objectives.
Reviews (1)
Michael Said
Feb 03, 2019
Report
These guys are great! Very customer service oriented! From the ideation to the graphic design to the web design, the process was smooth and the finished product perfect. Zielinski Design experience proved to be invaluable when it came to finding the right solution and getting the job done quickly and efficiently. I could not be more pleased!
