Business Details
17 Years
experience
Trusted No-Tie Shoelaces for Sneakers in Rochester
Founded in 2009, U-Lace revolutionized the footwear industry by introducing the world's first modular no-tie shoelaces. Our innovative elastic laces eliminate the daily hassle of tying and untying sneakers, offering convenience and style for users of all ages. With over 60 color options and four precision-engineered sizes, we cater to diverse sneaker designs while maintaining a commitment to quality through our 30-day satisfaction guarantee. Our team's deep understanding of sneaker mechanics, gained from analyzing thousands of designs, ensures optimal fit and functionality.Backed by a 97% customer retention rate, we continue to lead the market by prioritizing user experience, durability, and aesthetic customization. Our patented Laced-Feel technology combines woven polyester with lycra filaments for unmatched performance, while our Rochester, NY-based operations maintain fast shipping and personalized service for every customer.
Services
Classic Shoelaces
Kiddos Shoelaces
Slims Shoelaces
Shorts Shoelaces
ProFormance Shoelaces
Details
- Year established: 2009
Highlights and features
- We offer easy installation with a simple push-and-pull method
- Our laces provide a 30-day satisfaction guarantee
- Available in over 60 colors and designs for customization
- Designed to fit various sneaker types with four size options
- 97% customer retention rate based on repeat purchases
What people say
Easy install
Comfortable fit
Quick to put on
Love the colors
Helpful for elderly
Services
Classic Shoelaces
Designed for sneakers with wide eyelet spans (2.25-4.25 inches), these laces offer over 60 color options for customization. The durable polyester-lycra blend maintains shape while providing flexibility. Ideal for adult sneakers requiring secure fit without traditional tying.
Kiddos Shoelaces
Specially engineered for children's sneakers with medium eyelet spans (1.75-2.25 inches). The elastic design accommodates growing feet while ensuring easy wear. Comes in 50+ vibrant colors to match youthful styles while maintaining safety and comfort.
Slims Shoelaces
Precision-crafted for sneakers with tighter eyelet spacing (1.75-2.25 inches). The slim profile maintains aesthetic appeal while providing secure fit. Available in 40+ colors, these laces combine functionality with style for fashion-forward users.
Shorts Shoelaces
Optimized for sneakers with narrow eyelet spans (1.25-1.75 inches). The shortened design prevents excess material while ensuring proper tension. Perfect for low-profile footwear requiring both functionality and visual appeal.
ProFormance Shoelaces
Engineered for performance footwear with dynamic eyelet configurations. The reinforced construction handles high-impact activities while maintaining easy slip-on functionality. Available in 12 professional colors for serious athletes requiring reliability and comfort.
People
Tim Talley
Founder
Innovative problem-solver who launched U-Lace in 2009 after discovering inspiration in Harajuku, Japan's fashion scene. Transformed sneaker culture through patented modular lace technology while maintaining commitment to quality and customer satisfaction.
Questions
How do uLace elastic shoelaces work?
Our elastic laces use patented modular technology that stretches for easy slip-on wear while maintaining secure fit through tension adjustment.
What sizes are available?
We offer four standard sizes (Classic, Kiddos, Slims, Shorts) and ProFormance laces, each designed for specific eyelet span measurements.
Are uLaces durable?
Made from woven polyester with lycra filaments, our laces withstand daily wear while maintaining elasticity and color vibrancy.
What's the return policy?
We offer a 30-day satisfaction guarantee with full refunds available for unopened products.
How do I find the right size?
Use our online quiz or GeoMetriSize calculator to measure eyelet spans and determine optimal fit for your specific footwear.
Can I use uLaces on multiple shoes?
Yes, but each shoe type requires proper sizing. We recommend purchasing separate sets for different footwear styles.
