Business Details
Your Trusted Marketing Partner in Orange County
Girlpower Marketing is a Southern California-based public relations and digital marketing agency specializing in consumer lifestyle brands. Our team comprises award-winning strategists with deep expertise in public relations, content marketing, influencer engagement, and social media. We combine comprehensive research and strategy to develop smart solutions that deliver exceptional results for clients. As a member of Unified Strategies Public Relations network, we offer the personalized attention of a boutique firm with the scale of a global agency.We prioritize honesty, innovation, and fun while navigating today's dynamic digital landscape. Our focus on marketing to women leverages their 85% influence over household spending, creating meaningful connections between brands and consumers. With decades of combined experience, we provide strategic counsel that drives measurable business results through integrated communications.
Services
Influencer Engagement
Brand Positioning
Social Media Marketing
Content Creation
Media Relations
Event Planning
Creative Design
Research & Insights
Marketing Strategy
Public Relations
Highlights and features
- We have decades of experience in consumer lifestyle marketing with award-winning strategists.
- Our team specializes in marketing to women who control 85% of household spending.
- We combine boutique agency personalization with global network capabilities.
- We provide honest counsel and data-driven strategic recommendations.
- Our integrated approach delivers measurable business results across PR and digital channels.
What people say
Exceptional results
Top-notch service
Strategic partnership
Measurable business growth
Deep consumer understanding
Services
Influencer Engagement
We create authentic influencer campaigns that drive brand awareness and sales. Our approach combines strategic influencer selection with paid amplification to maximize reach. We handle complete campaign management from contract negotiation to content creation, ensuring measurable results through comprehensive reporting and analytics.
Brand Positioning
We develop distinctive brand identities that resonate with target audiences. Through market research and competitive analysis, we craft compelling brand narratives that differentiate clients in crowded markets. Our strategic messaging helps brands connect emotionally with consumers while maintaining authentic market relevance.
Social Media Marketing
We create integrated social media strategies that build brand engagement and drive website traffic. Our data-driven approach combines content creation, community management, and targeted advertising to maximize ROI. We specialize in developing platform-specific content that maintains brand consistency across all digital channels.
Public Relations
We develop comprehensive PR strategies that generate media coverage and build brand credibility. Our services include press release distribution, journalist outreach, and media training. We leverage both traditional and digital media channels to create compelling narratives that position clients as industry thought leaders.
Content Creation
We produce high-quality content across multiple formats including written copy, photography, and video. Our content strategy focuses on storytelling that builds brand authority and drives consumer engagement. We create customized content calendars aligned with business objectives and audience interests.
People
Linda Landers
Founder
Marketing expert with 20+ years launching consumer brands for Fortune 500 companies and startups. Recognized authority in marketing to women who control $31.8 trillion in global spending. Featured in major media outlets and frequent industry speaker.
Jennifer Chidester
Chief Digital Strategist
Digital marketing leader with 20 years developing successful social media campaigns. Specializes in creating engagement strategies that build brand loyalty and drive measurable results through data-driven optimization techniques.
Alison Hill
Senior Media Strategist
Award-winning media strategist with extensive experience in PR and marketing communications. Expert in developing innovative media relations strategies that secure top-tier media placements and build brand credibility.
Karen Candy
Travel/Tourism Specialist
Seasoned PR professional with specialized expertise in travel industry marketing. Develops strategic communications solutions that position travel brands for maximum market impact and consumer engagement.
Liz Papagni
Branding Specialist
Brand strategy expert who has developed successful branding programs for Fortune 500 companies and emerging businesses. Focuses on creating authentic brand identities that resonate with target audiences and drive business growth.
Questions
What industries do you specialize in?
We specialize in consumer lifestyle brands including food & beverage, CPG, beauty, wellness, and consumer electronics. Our expertise in marketing to women benefits brands across all consumer sectors.
How do you measure campaign success?
We use comprehensive measurement plans tracking both reach and impact. Our reporting includes analytics on engagement, brand awareness, sales impact, and ROI through customized dashboards.
What makes you different from other agencies?
Our unique focus on marketing to women combines with decades of agency experience. We offer boutique-level personal service with global network resources and proven results for major consumer brands.
Do you work with national clients?
Yes, while based in Southern California we work with clients nationally. Our team has experience managing campaigns across multiple markets and regions.
What services do you offer?
We provide full-service marketing including PR, influencer engagement, social media, content creation, brand positioning, and research. Our integrated approach ensures cohesive brand messaging across all channels.
How do you develop marketing strategies?
We start with comprehensive research and insights to understand your business and audience. This informs strategic planning that combines creative storytelling with data-driven decision making for optimal results.
