Business Details
8 Years
experience
Your Trusted Primary Care Partner in Naples, FL
Founded in 2018, Shine DPC is a Direct Primary Care practice led by Dr. Frances I. Romero, a board-certified Family Physician with advanced training in hormone therapy and survivorship care. Our practice was established to address the challenges of high deductibles, fragmented care, and limited access to personalized medical services. By eliminating insurance company constraints, we provide affordable, patient-first care that prioritizes continuity, transparency, and comprehensive health management. Our team combines expertise in chronic condition management, women's health, and hormone therapy to deliver tailored solutions for individuals and businesses. With locations in Estero and Naples, Florida, we offer unlimited office visits, direct communication with providers, and discounted lab services to ensure accessible, high-quality care.Our commitment to innovation is reflected in programs like ShineWell Menopause Hormone Therapy, which integrates evidence-based treatments with personalized support. We serve patients of all backgrounds, emphasizing inclusivity and holistic wellness, while empowering clients to take control of their health through education and preventive strategies. Our membership model removes financial barriers, offering predictable pricing and no hidden fees, and we partner with businesses to provide cost-effective healthcare benefits for employees. Recognized for compassionate care and clinical excellence, we strive to redefine primary care through a focus on relationships, not revenue.
Services
Primary Care
Hormone Therapy
Menopause Care
Telemedicine
Employer Program
Chronic Condition Management
Preventive Screenings
Weight Management
Urgent Care
Lab Discounts
Details
- Year established: 2018
Highlights and features
- We offer 20+ years of combined clinical experience in family medicine and hormone therapy
- Our Direct Primary Care model eliminates insurance restrictions for transparent pricing
- We provide personalized hormone evaluation and treatment plans for complex cases
- Our team responds to patient inquiries within hours via text or phone
- We guarantee same-day or next-day appointments for urgent care needs
Associations and certifications
- American Board of Family Medicine (ABFM)
- North American Menopause Society (NAMS)
What people say
Amazing doctor
Personalized care
No pain in 5 years
Responds quickly
Best bedside manner
Services
Primary Care Membership
Our membership model provides full-spectrum primary care with unlimited office visits, chronic condition management, and preventive screenings. Patients receive direct texting access to providers, same-day appointments, and discounts on labs and medications. This approach ensures continuous care without insurance restrictions or surprise bills.
Hormone Therapy
Specialized hormone replacement therapy addresses menopause symptoms, thyroid imbalances, and male hormonal issues. We offer personalized treatment plans using FDA-approved therapies, with labwork discounts and follow-up consultations to optimize patient outcomes through evidence-based protocols.
Menopause Care
ShineWell provides comprehensive menopause care including symptom management, survivorship support, and preventive health assessments. Our three-tiered program offers consultations ranging from single visits to six-month treatment plans with metabolic assessments and bone density evaluations included.
Employer Program
Our workplace healthcare solution offers employees unlimited primary care access with no copays or deductibles. For $95/month per employee, businesses receive preventive care, urgent visits, and lab discounts while reducing absenteeism through prompt treatment of work-related injuries and chronic conditions.
Telemedicine
Remote medical consultations provide convenient access to care through secure video calls and text messaging. This service supports medication management, follow-ups, and minor illness evaluations while maintaining continuity with in-person visits at our Estero and Naples locations.
People
Frances I. Romero MD
Founder & Family Physician
Board-certified Family Physician with 12 years clinical experience, specializing in hormone therapy and Direct Primary Care. Graduated from Universidad Central del Caribe Medical School in 2008 with residency at Lehigh Valley Health Network. NAMS-certified menopause practitioner dedicated to accessible healthcare.
Kimberly N.
Practice Administrator
Healthcare administrator with 20+ years business management experience, overseeing operations and patient services. Holds advertising degree with economics focus, previously worked in community outreach programs. Manages enrollment, scheduling, and patient communications for Shine DPC's 2 locations.
Questions
What services are included in primary care membership?
Members receive unlimited office visits, chronic condition management, preventive screenings, medication refills, and direct provider texting. Additional benefits include lab discounts, minor procedures, and telemedicine access.
Do you accept health insurance?
We operate as a Direct Primary Care practice outside insurance networks to eliminate billing complexity. This allows lower membership fees and personalized care without claim processing or coverage limitations.
What hormone therapy options are available?
We offer FDA-approved hormone replacement therapies tailored to individual needs, including bioidentical options for menopause symptoms, thyroid imbalances, and male hypogonadism with regular monitoring and dosage adjustments.
How quickly can I get an appointment?
Same-day or next-day appointments are available for urgent care needs. Preventive visits and specialist consultations are typically scheduled within 48 hours of request based on availability.
Are there additional costs beyond membership fees?
Labwork, imaging, and specialty medications incur separate charges though we offer discounted rates. Minor procedures like laceration repair have transparent pricing with no surprise billing.
What employer program benefits exist for businesses?
Our business plan provides employees with no-copay primary care, preventive services, and chronic condition management for $95/month per employee with no deductibles or hidden fees.
Videos
Reviews (6)
Lena Kridle
Dec 02, 2021
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Dr. Romero is phenomenal and incredibly knowledgeable in her profession. She is also greatly caring and compassionate towards me as a Patient. She goes beyond just to help you. I highly recommend her!
Tyler Case
Oct 06, 2021
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Dr. Romero is first class. Not only has she provided forward thinking care but shes also been there in times of acute distress. Shes a wealth of knowledge and I feel empowered knowing shes my doctor. Shes on the cutting edge and quick to get to the root of an issue. Her wonderful assistant Lexi is whip smart and on top of it all. Whether via virtual visits or in-office, know youre in good hands with the Shine Direct team.
Ian Smith
Sep 14, 2021
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I have been with SHINE Direct Primary Care for a few months now and have had nothing but amazing treatment. When something is good, you dont have to say it, because it shows. Dr Remero has helped me with so much. She is an amazing doctor and just an all around great person. Thank you for all you have done.
Dennis
Jul 25, 2021
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Dr. Romero is helping me change my life. Her professionalism, knowledge, and honesty are a given but the personalized attention, the follow up text messages and pro-activeness with my wellbeing are making that change easier. I am forever grateful and will be a patient of hers for many years to come.
Ryan Wilker
Apr 19, 2021
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If youre on the fence about joining shine direct primary care - do it. I was torn on the decision for months and after finally doing it, no regrets what so ever. From the second I met Dr. Romero, I felt at ease, cared for, and immediately trusted her. She is ridiculously smart, witty, and clearly cares about her patients and loves what she does. The monthly membership plan includes unlimited office visits when needed, access to text messaging and video calls with Dr. Romero for minor issues or questions. Every visit I have scheduled has been same day or next day. Most regular doctor offices
Jenna Jones
Mar 04, 2021
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We were at a direct primary care practice in Colorado. When we told out doctor we were moving, he researched the area, called around, and found Shine DPC. He had all of our charts sent over to Dr. Romero and had our initial appointment set up for us when we arrived.
Dr. Romero is superb. We loved our doctor in Colorado so we were a little nervous to start over. You truly feel like you matter with her. There is ample time to go over anything and everything you need to give her a clear picture of who you are, what you've been through medically and emotionally, what your goals are and what she can
Dr. Romero is superb. We loved our doctor in Colorado so we were a little nervous to start over. You truly feel like you matter with her. There is ample time to go over anything and everything you need to give her a clear picture of who you are, what you've been through medically and emotionally, what your goals are and what she can
