Business Details
19 Years
experience
B2B Customer Experience Management Software
CustomerGauge was founded in 2007 with a mission to transform B2B customer feedback into actionable revenue opportunities. Our platform empowers enterprises to collect real-time feedback, leverage AI-driven insights, and operationalize customer experience data across complex value chains. With 18 years of industry expertise, we specialize in Account Experience solutions that integrate Net Promoter System metrics with financial outcomes, enabling sales teams to identify growth opportunities and reduce churn.Our methodology combines proprietary AI technology with global benchmark data from 160+ countries, providing clients with actionable insights that directly impact business performance. We maintain a client-centric culture focused on transparency, innovation, and long-term relationship building, serving industries ranging from manufacturing to professional services.
Services
Account Experience Software
NPS Program Management
AI Feedback Analysis
Global Benchmarking
CRM Integration
ROI Calculation Tools
CX Workshops
Professional Services
Employee Experience Tracking
Customer Retention Solutions
Details
- Year established: 2007
Highlights and features
- We offer 16%+ average survey response rates with AI-powered follow-up
- Our platform integrates customer experience data with revenue metrics
- We provide 160+ country-specific benchmark comparisons
- Our team includes certified NPS and CX experts
- We guarantee 50% of clients close feedback loops within 48 hours
What people say
16% average response rate
50% increase in retention
47% referral close rate
Great platform UI/UX
Excellent support team
Services
Account Experience Software
Our Account Experience software enables enterprises to collect and analyze real-time customer feedback across global markets. The solution helps identify at-risk accounts, uncover growth opportunities, and measure customer loyalty through integrated NPS metrics. With AI-powered insights, companies can improve retention rates and drive revenue growth through data-driven decision making.
AI Feedback Analysis
This AI-powered analysis tool transforms unstructured customer feedback into actionable insights. The system automatically generates personalized responses, identifies emerging trends, and surfaces growth opportunities. By analyzing feedback patterns across 24,000+ data points, businesses can make strategic decisions that directly impact customer satisfaction and revenue performance.
Global Benchmarking
Access the largest B2B experience benchmarks database with 24,000+ data points across 12 industries. This service enables companies to compare their NPS scores, response rates, and CX metrics against industry standards. The benchmarking tool helps identify performance gaps and track improvements over time with market-specific insights.
Professional Services
Our expert consultants provide strategic guidance for implementing effective customer experience programs. Services include program design, implementation support, and training for enterprise teams. The CX workshops help organizations develop standardized methodologies for collecting and acting on customer feedback across complex sales cycles.
CRM Integration
Seamless integration with major CRM platforms enables automated workflow processes and real-time data synchronization. This service connects customer feedback directly to account management teams, providing contextual insights that improve decision-making. The integration supports Salesforce, Zendesk, and other enterprise systems for comprehensive experience management.
People
Adam Dorrell
CEO and Co-Founder
Co-founded CustomerGauge in 2007 and leads strategic development. With 18 years of CX industry experience, he pioneered the Account Experience methodology that transforms B2B customer feedback into revenue opportunities.
Camilla Scholten
COO and Co-Founder
Co-founder responsible for operational excellence. She developed the company's proprietary CX methodologies and certification programs that have trained thousands of professionals in NPS and experience management.
Ian Luck
Chief Marketing Officer
Leads global marketing strategy with 15+ years of SaaS marketing experience. He oversees demand generation, brand positioning, and go-to-market strategies for CustomerGauge's enterprise solutions.
Adam Clay
Chief Revenue Officer
Drives revenue growth with extensive enterprise sales experience. He manages global sales operations and strategic account management programs that have expanded CustomerGauge's client base across 160+ countries.
Trishaala Chengappa
Global VP of Product
Oversees product development with a focus on AI-driven CX solutions. She leads innovation in feedback analysis tools and platform integrations that enhance the company's market-leading capabilities.
Questions
How does CustomerGauge help improve customer retention?
Our platform identifies at-risk accounts through real-time feedback analysis and enables 48-hour follow-up responses, helping reduce churn by 50% or more for many clients.
What makes CustomerGauge different from other CX tools?
We specialize in B2B solutions with revenue-linked feedback analysis, global benchmarking, and AI-powered insights specifically designed for complex enterprise sales cycles.
Can the platform integrate with existing CRM systems?
Yes, we offer seamless integrations with Salesforce, Zendesk, and other major CRM platforms for automated workflow and real-time data synchronization.
How does the AI feedback analysis work?
Our GaugieAI analyzes unstructured feedback to generate actionable insights, automatically creating personalized responses and identifying emerging trends across customer accounts.
What industries do you serve?
We work with manufacturing, professional services, consumer goods, logistics, and technology companies across 160+ countries with industry-specific benchmarking data.
Do you offer implementation support?
Yes, our professional services team provides full implementation support, training programs, and ongoing consulting to ensure successful CX program deployment.
