Our mission is not only to change how we get around, but to bring good things and fresh ideas into the lives of people in our community and California as a whole. We uphold our commitment to our customers through careful selection of technology, top-notch service and an unwavering optimism for the future of transportation and electric bikes in the Bay Area.
Hear the story of how The New Wheel was founded, the early days, the opening of our stores in San Francisco, Larkspur Landing, the San Francisco Service Center and our annual festival, Super Bicycle. More on our first 10 years. The New Wheel founders both have roots in the San Francisco Bay Area. Brett was born and raised in the hills of San Francisco.
Hear the story of how The New Wheel was founded, the early days, the opening of our stores in San Francisco, Larkspur Landing, the San Francisco Service Center and our annual festival, Super Bicycle. More on our first 10 years. The New Wheel founders both have roots in the San Francisco Bay Area. Brett was born and raised in the hills of San Francisco.
Services
Ebike Service & Tips
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Our specialty is providing top-quality service with a view towards promoting long-term reliability and enjoyment of your bicycle. While our focus is electric bicycles, we can do it all in our full service shop, from wheel building to overhauls to brake bleeds.
We take pride in the work we do to keep your bicycle maintained for everyday use, because we believe in professional service, honest dealing, and most importantly, bicycles as transportation.We often say sustainability means more than selling clean transportation.
We take pride in the work we do to keep your bicycle maintained for everyday use, because we believe in professional service, honest dealing, and most importantly, bicycles as transportation.We often say sustainability means more than selling clean transportation.
Electric Bike Basics
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Imagine a vehicle that is simple and fun like a bicycle, but doesn't make you sweat just looking at it. Imagine a vehicle that will get you across town quicker than a car, but uses less energy on a 150 mile ride than a 5 minute hot shower. Imagine a vehicle that is on a human scale: lightweight, agile, and convenient.
Ebike Shop & Goods
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At The New Wheel we curate a selection of wonderful electric bicycles that will bring more adventure and joy to your life. We select our bikes very carefully, working with companies that share our values of service and quality, and above all else, an optimistic vision for the future of transportation.
Cruising & Comfort
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Comfort is king they say, and these electric bicycles prove the point. A comfort bike is not just easy and fun to ride, but will allow you to be comfortable all the while with plush accessories, ergonomic designs, and stable handling. Whether you are commuting to work or taking trips through the countryside on the weekends, comfort ebikes will make the journey a pleasure.
Urban & Commute
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The combination of top-end components, sensible features, reliability and a more performance oriented ride posture make these bikes the perfect option for the recreational rider and commuter alike. For the daily rider, performance ebikes will make it not only easy to get to where you need to go, but a joy.
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