Business Details
10 Years
experience
Your Trusted Partner for UX Design and Graphic Design Solutions
Dani Carr DSGN is a purpose-driven design studio founded on the belief that authentic connection emerges from deeply listening to human stories. With expertise in UX research and visual design, we craft solutions that celebrate inclusivity, spark joy, and empower communities. Our work spans award-winning innovations like the Moen Smart Faucet with Motion Control, where iterative usability testing improved user satisfaction by 40%, and the Crown + Care Journaling Club, which creates safe spaces for Black women's self-discovery.Backed by a Master of Professional Studies in UX Design from Maryland Institute College of Art and a decade of cross-industry experience, we combine data-driven methodologies with bold aesthetics to bridge user needs and innovative product solutions. Our Navy veteran founder brings resilience and empathy to every project, ensuring designs work for everyone through accessible principles that increased usability by 25% across diverse user groups.
Services
UX Research
Graphic Design
Brand Identity
Usability Testing
Inclusive Design
Product Development
User Journey Mapping
Design Strategy
Accessibility Consulting
Visual Storytelling
Details
- Year established: 2016
Highlights and features
- Award-winning UX research with 40% user satisfaction improvement
- Inclusive design principles increasing usability by 25%
- Cross-functional collaboration expertise with Fortune 500 companies
- User-centered approach validated by 87% task success rates
- Decade of experience bridging user needs with innovative solutions
What people say
Infectious passion
Great collaborator
Deep empathy
Award-winning innovations
User-focused experience
Services
UX Research
Our UX research methodology combines iterative testing with data-driven insights to create intuitive products. By conducting over 40 usability studies for innovations like the Moen Smart Faucet, we identify pain points and refine user journeys. This approach achieved 87% task success rates through interactive instructions that address first-time user challenges while maintaining alignment with business objectives.
Inclusive Design
We develop inclusive design principles that increase usability for diverse audiences. Our framework improved product accessibility by 25% through universal design patterns and assistive technology compatibility testing. This approach ensures digital and physical products work seamlessly for users with varying abilities while maintaining aesthetic integrity and brand consistency.
Brand Identity
Our brand identity solutions combine strategic storytelling with bold aesthetics to create memorable market presence. From BEING ERG's empowering apparel collection to Crown + Care's journaling platform, we develop cohesive visual systems that reflect organizational values while resonating emotionally with target audiences through color theory, typography, and symbolic design elements.
Product Development
We guide products from concept to market through user-centered development cycles. Our work on smart home devices like the Moen Smart Soil Sensor involved iterative testing and cross-functional collaboration to refine pairing instructions. This process ensures technical functionality aligns with real-world user needs while maintaining manufacturability and cost efficiency.
Usability Testing
Our usability testing framework employs mixed-method studies combining heuristic evaluation, surveys, and observational research. For the Moen Smart Faucet project, this approach identified discoverability issues in preset features, leading to voice assistant integration improvements that increased long-term user engagement and contributed to CES and IDEA Award recognitions.
People
Dani Carr
Founder & UX Design Researcher
UX Design Researcher with 8+ years of experience creating inclusive digital solutions. Holds MPS in UX Design from Maryland Institute College of Art and BS in Graphic Design from Los Angeles Film School. Navy veteran and mother of three, combining resilience and empathy in design practice.
Questions
What industries do you specialize in?
We work across smart home technology, consumer products, publishing, and community-driven brands, with particular expertise in inclusive design for diverse audiences.
How do you ensure designs are accessible?
We implement WCAG standards through universal design patterns, assistive technology testing, and diverse user group participation during development cycles.
Can you handle both digital and physical products?
Yes, our expertise spans both domains, as demonstrated by projects ranging from smart faucet UX to print journaling products and apparel design.
What's your research methodology?
We use mixed-method studies combining heuristic evaluation, iterative usability testing, and ethnographic research to inform data-driven design decisions.
Do you work with startups and established companies?
We collaborate with both emerging brands and Fortune 500 companies, adapting our process to each organization's specific needs and resources.
How do you measure design success?
We track task success rates, user satisfaction metrics, and long-term engagement while maintaining alignment with business objectives and market requirements.
