Business Details
Your Trusted Full-Service Marketing Partner for HVAC, Plumbing & Electrical Contractors
Cornerstone Advertising has established itself as a trusted full-service marketing partner for HVAC, plumbing, and electrical contractors. With decades of industry-specific experience, we combine traditional and digital strategies to deliver measurable lead flow and scalable growth. Our comprehensive services span broadcast TV, web video production, print advertising, social media management, SEO/SEM, and website development. Backed by client testimonials highlighting our expertise in brand repositioning and growth acceleration, we provide tailored solutions that align with evolving market demands.Our team of specialists works collaboratively to ensure consistent brand messaging across all platforms while leveraging data-driven insights to optimize campaign performance. By maintaining a client-centric approach, we empower businesses to focus on operations while we handle their marketing needs.
Services
Broadcast TV
Web Video
Traditional Advertising
Social Media Strategy
Web Design & Management
Highlights and features
- We offer decades of experience in contractor-specific marketing strategies
- Our full-spectrum approach integrates traditional and digital marketing channels
- Client testimonials highlight 10+ years of measurable growth achievements
- Specialized expertise in rebranding and expanding service offerings
- Dedicated team provides 24/7 support for campaign optimization
What people say
Proven growth results
Industry knowledge
Responsive team
Brand repositioning success
Long-term partnership
Services
Broadcast TV
Cornerstone Advertising creates and manages TV advertising campaigns that position contractors as market leaders. Our services include scriptwriting, production, media buying, and performance measurement. By combining creative storytelling with strategic placement, we help businesses increase brand visibility and generate measurable leads through one of the most impactful advertising mediums available.
Web Video
We produce professional web video content tailored to contractors' marketing goals. Our end-to-end service covers concept development, filming, post-production, and distribution. These videos serve multiple purposes including customer education, service demonstrations, and brand storytelling, while being optimized for mobile viewing which accounts for over 50% of video plays according to industry data.
Traditional Advertising
Our traditional advertising expertise helps contractors maintain tangible market presence through newspaper ads, billboards, and service request cards. We combine creative design with strategic placement negotiation to maximize ROI. This approach builds brand awareness while complementing digital campaigns to create a cohesive marketing strategy that reaches both online and offline audiences.
Social Media Strategy
We develop customized social media strategies that humanize contractor brands and expand their digital reach. Our services include content creation, audience engagement, and reputation management across major platforms. Through targeted posts, customer interaction, and review management, we help businesses build trust and convert social media followers into paying customers while maintaining consistent brand messaging.
Web Design & Management
Our web solutions create powerful online lead generation platforms for contractors. Services include responsive website design, SEO optimization, and ongoing content management. We focus on creating user-friendly interfaces that improve search engine rankings while providing clear pathways for customer conversion, ensuring websites serve as effective 24/7 marketing tools that reflect brand identity and business objectives.
People
Tracy Paul
President and Visionary
Tracy Paul leads Cornerstone Advertising with strategic vision, combining industry expertise with innovative marketing approaches to deliver growth solutions for contractor clients.
Kerry Foster
Director of Strategy
Kerry Foster develops comprehensive marketing strategies that align with client business objectives, leveraging data-driven insights to optimize campaign effectiveness and lead generation.
Terry Krohn
Director of Finance/HR/IT
Terry Krohn manages financial operations, human resources, and technology infrastructure, ensuring efficient business operations that support client service excellence.
Trish Markelin
Director of Customer Experience
Trish Markelin oversees client satisfaction initiatives, maintaining high service standards through continuous feedback and process improvement across all customer touchpoints.
Shweta Roy
Scrum Master
Shweta Roy facilitates agile project management processes, ensuring timely delivery of marketing solutions through efficient team coordination and workflow optimization.
Questions
What services does Cornerstone Advertising offer?
We provide TV/radio ads, web video production, print advertising, social media management, SEO/SEM, website design, and reputation management tailored for contractors.
How does Cornerstone help HVAC/plumbing businesses?
We specialize in contractor marketing, helping businesses increase visibility, generate leads, and grow through customized multi-channel campaigns and brand development.
What makes Cornerstone different from other agencies?
Our contractor-specific expertise, proven track record, and comprehensive approach combining traditional and digital marketing deliver measurable, sustainable growth results.
Do you work with businesses outside Indiana?
While based in Westfield, IN, we serve contractors across multiple regions through our digital marketing capabilities and remote campaign management.
How do you measure campaign effectiveness?
We use analytics tools to track key metrics like lead generation, conversion rates, and ROI, providing regular performance reports to guide strategy adjustments.
