Business Details
33 Years
experience
Your Trusted Asian Supermarket in the West Coast
Founded in 1993 by Chinese-Vietnamese entrepreneur Hieu Tran, Shun Fat Supermarket began as a single store in Monterey Park, California, serving the local Chinese community. Over 30 years, we have expanded to 18 locations across California, Nevada, Oregon, and Texas, driven by customer loyalty and supplier partnerships. Our mission remains rooted in providing fresh, high-quality products at competitive prices while embracing innovation in product selection and service. We specialize in global imports, including Asian groceries from China, Japan, Thailand, and Vietnam, alongside fresh produce, seafood, and ethnic goods tailored to diverse communities. Our core values emphasize freshness, variety, convenience, and customer satisfaction, ensuring every shopper experiences exceptional value.With daily operations focused on quality and continuous improvement, we maintain a reputation as a trusted destination for international and local products. Our weekly specials highlight savings on essentials like produce, meat, seafood, and household items, reinforcing our commitment to affordability. From our humble beginnings to our current scale, we remain dedicated to meeting the evolving needs of the communities we serve. Our stores operate with extended hours to accommodate customer convenience, including early access for seniors at select locations. As we grow, we uphold the principles of integrity, cultural inclusivity, and service excellence that have defined us since our inception.
Services
Fresh Produce
Seafood
Grocery Items
Weekly Specials
Ethnic Goods
Details
- Year established: 1993
Highlights and features
- We offer over 30 years of expertise in Asian grocery retail.
- Our 18 locations ensure convenient access to global products.
- We guarantee competitive pricing on fresh, high-quality goods.
- Our stores feature extensive ethnic product selections for diverse needs.
- We maintain daily freshness standards for produce and seafood.
Services
Fresh Produce
Our fresh produce department offers seasonal fruits and vegetables sourced globally, ensuring daily availability of crisp, high-quality options for every household. We prioritize organic and locally grown items when possible, catering to diverse culinary traditions. This service supports healthy eating habits while maintaining affordability for budget-conscious shoppers.
Seafood
We provide live, frozen, and fresh seafood including shrimp, crab, salmon, and tilapia, meeting the demands of Asian and international cuisines. Our seafood is sustainably sourced and stored under strict temperature controls to guarantee freshness. This service caters to both casual cooks and professional chefs seeking premium aquatic ingredients.
Weekly Specials
Our rotating weekly specials feature discounted prices on staple groceries, seasonal produce, and premium meats to help customers maximize savings. These promotions include bulk deals and limited-time offers on top-selling products. This service ensures regular shoppers enjoy consistent value without compromising quality.
Ethnic Goods
We stock authentic groceries from Asia, the Pacific Islands, and Latin America, including specialty sauces, snacks, and household items for multicultural households. Our inventory reflects the diverse communities we serve, offering hard-to-find ingredients for traditional cooking. This service preserves cultural connections through accessible global products.
Grocery Items
Our stores carry a comprehensive range of packaged foods, beverages, and household essentials alongside imported Asian products for everyday needs. This service combines convenience with variety, offering both familiar brands and unique international finds under one roof. We ensure consistent stock levels to meet daily shopping demands.
People
Hieu Tran
Founder
Hieu Tran, a Chinese-Vietnamese entrepreneur and seafood wholesaler, founded Shun Fat Supermarket in 1993 to serve Monterey Park's Chinese community. His vision for quality and variety expanded the chain to 18 locations while maintaining cultural inclusivity and customer-centric values.
Questions
What regions do Shun Fat Supermarkets serve?
We operate 18 stores across California, Nevada, Oregon, and Texas, with new locations opening regularly to better serve our customers.
What makes Shun Fat Supermarket unique?
We specialize in Asian groceries and international products, offering fresh produce, seafood, and ethnic goods from Asia, the Pacific Islands, and Latin America.
Are there weekly discounts available?
Yes, our weekly specials feature reduced prices on fresh produce, meat, seafood, and household essentials at participating locations.
When did Shun Fat Supermarket open its first store?
Our first location opened in 1993 in Monterey Park, California, founded by entrepreneur Hieu Tran.
Do stores have extended operating hours?
Most locations are open daily from 8:00 AM to 8:00 or 9:00 PM, with select stores offering early senior access from 8:00 AM.
Reviews (4)
Christine V.
Jan 15, 2022
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Great selection of all the Asian products I grew up with and everything is very organized! What I love most is all the fresh produce, they take great care when putting items out and the prices are phenomenal! I am able to knock out a ton of items on my list pretty quickly and checkout is fast. I haven't purchased any meat or seafood from this location but I've heard great things about it. The only downside is the lack of carts. Usually, if you need a cart, you have to search the parking lots to get one. People don't ever put them back and I don't think they have employees
Mike M.
Dec 20, 2021
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If your not Asian they will treat you like crap. I went to buy some beef bone and the guy was extremely rude and literally talked smack about me in Vietnamese right in my face with his other butcher friend. When I asked him for a different meat it was like asking for his first born child. Rude SOB!
Michael Rush
Dec 11, 2021
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This is my favorite Asian market in San Diego - I love the meat section and all the condiments. I wish that they would use less plastic/styrofoam/packaging in the produce section - fruits and veggies don't need to be wrapped in plastic!
Cuc Tran
Nov 15, 2021
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I came here several times. The store was big and clean. They have every Vietnamese product I need. The only thing is about cashiers. I haven't seen them smile to customers. Maybe they got tired after hours at work.
