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16 Years
experience
Award-Winning Interior Design Services in Springfield, MO
GMI Design Group is an award-winning interior design firm dedicated to creating beautiful, functional spaces that reflect each client's unique style and needs. Founded in 2010 as Gina McMurtrey Interiors LLC, we pioneered eDESIGN packages nationwide while maintaining comprehensive design services. Our approach combines personalized consultation, 3D rendering technology, and collaboration with skilled local contractors to deliver exceptional results for kitchen and bath remodels, new construction, and whole-home transformations. With multiple 417 Magazine and Houzz awards, we pride ourselves on exceeding expectations through attentive service, innovative solutions, and a commitment to sourcing locally whenever possible.

Our team includes Gina McMurtrey, an industry-recognized designer with over 20 years of experience, and Fernanda Edwards, whose expertise in color theory and spatial planning has transformed countless homes. We serve clients in Springfield, Branson, Nixa, Ozark, exclusive golfing communities, and nationwide through our virtual design services. Our philosophy centers on merging lifestyle needs with timeless design principles while maintaining transparent communication and budget integrity throughout every project.
Services
Interior Design eDESIGN Packages Kitchen Remodeling Bathroom Design 3D Rendering Space Planning Color Consultation New Construction Virtual Consultation Design Coordination
Details
  • Year established: 2010
Highlights and features
  • Award-winning interior design services recognized by 417 Magazine and Houzz
  • Pioneered nationwide eDESIGN packages for accessible virtual design solutions
  • Utilize advanced 3D rendering technology for accurate project visualization
  • Collaborate with top regional contractors and suppliers for quality execution
  • Offer transparent budgeting and local sourcing for cost-effective results
What people say
Award-winning service Creative and innovative Professional and easy to work with Exceeded expectations Transparent communication
Services
Interior Design
Our comprehensive interior design service transforms residential spaces through personalized consultation and expert execution. We specialize in kitchen and bath remodeling while offering whole-home solutions. Using advanced 3D rendering technology, we create detailed visualizations that help clients understand final outcomes before implementation. Our designers work closely with homeowners to select materials, fixtures, and finishes that align with both aesthetic preferences and functional needs. With access to national and international vendors, we deliver unique solutions that combine timeless design principles with modern innovations.
eDESIGN Packages
Our eDESIGN service provides accessible, affordable virtual design solutions for clients nationwide. Through detailed questionnaires, photo analysis, and measurement reviews, we create customized design plans that include mood boards, floor plans, and 3D elevations. Clients receive comprehensive shopping lists with direct purchasing links to streamline implementation. The service includes multiple revision opportunities and optional virtual consultations for project clarification. This innovative approach maintains our high design standards while offering flexibility for DIYers and remote clients seeking professional guidance.
Kitchen Remodeling
Specialized kitchen remodeling services focus on optimizing functionality and enhancing property value. We address layout improvements, storage solutions, and modern aesthetic updates while considering lighting, workflow, and material durability. Our process includes cabinet redesign, countertop selection, and appliance specification tailored to each client's lifestyle. Through 3D visualization, clients preview changes before implementation. We coordinate with trusted local contractors to ensure quality craftsmanship, from minor updates to complete gut renovations, delivering spaces that balance beauty with practical everyday use.
3D Rendering
Our 3D rendering service brings design concepts to life through realistic digital visualizations. This technology allows clients to experience spatial transformations before implementation, showing precise material selections, furniture arrangements, and lighting effects. We create detailed elevations and floor plans that serve as accurate guides for both homeowners and contractors. The service ensures design intent remains consistent throughout implementation while minimizing costly changes during construction. This visualization tool proves particularly valuable for complex renovations and remote projects.
Bathroom Design
Bathroom design services focus on creating luxurious, functional spaces tailored to individual needs. We specialize in optimizing layouts for improved flow while selecting water-resistant materials suited to high-moisture environments. Our designs incorporate modern fixtures, custom storage solutions, and lighting plans that enhance both aesthetics and usability. The process includes 3D visualization to preview tile patterns, vanity selections, and overall spatial transformations. We coordinate with experienced plumbers and tile artisans to ensure quality execution, delivering spa-like environments that increase home value.
People
Gina McMurtrey
Owner, Principal Interior Designer
Award-winning interior designer with 20+ years of experience, recognized for exceptional customer service and innovative design solutions. Pioneered nationwide eDESIGN services while maintaining traditional design offerings. Holds multiple 417 Magazine and Houzz awards for design excellence and industry influence.
Fernanda Edwards
Interior Designer
Experienced designer specializing in color theory and spatial planning, known for transforming challenging spaces into functional works of art. Recognized for expertise in material selection and client collaboration, with particular strength in virtual design implementation during pandemic restrictions.
Questions
What interior design services do you offer?
We provide full-service interior design, eDESIGN packages, kitchen and bath remodeling, 3D rendering, space planning, and color consultation services for residential clients.
Do you work with clients outside Missouri?
Yes, our eDESIGN services allow us to work with clients nationwide while maintaining local service for Springfield-area projects.
How does the eDESIGN process work?
Our eDESIGN process includes detailed questionnaires, photo analysis, and 3D visualization. Clients receive mood boards, floor plans, and shopping lists to implement designs at their own pace.
What makes your firm different from other designers?
We combine award-winning design expertise with innovative technology, including 3D rendering and virtual design tools, while maintaining traditional in-person service options.
Can you help with just specific rooms?
Yes, we specialize in kitchen and bathroom remodeling but also offer design services for individual rooms, whole-home transformations, and commercial spaces.
What's included in your design packages?
Packages include consultation, 3D visualization, material selection, and implementation guidance. Specific details vary by service level from basic styling to comprehensive renovations.
Reviews (3)
SusanMarie Armstrong
Nov 07, 2021 Report
Positive:Professionalism,Punctuality,Quality,Responsiveness,Value
Gina was easy to work with. Gave us lots of options- had great crews doing the work. Always answered our questions- gave us ideas we wouldnt have thought of!! Remodeling during the pandemic was still a great experience. Very professional. Will choose them again for other projects!!
Service:Refurbishment
Lizzie Nothum
Jan 18, 2021 Report
I was able to work with Fernanda Edwards for a kitchen and entryway renovation for our home. Love, love, LOVE her. She was so professional and so very easy to work with. She took precise measurements and detailed information from my ideas, wants, concerns, and budget and turned that information into a realistic design to give to our contractors. We would totally work with her again!
Shawn Randles
Jul 31, 2017 Report
We finished a Master Bath remodel this summer. Gina walked us through every step of the process. She listened to our desires, developed plans, revised them based on our desires, she really listened to us to give us what we wanted. She offered many suggestions and after the design phase, she had our complete trust. We loved the final design, but the bids were a little to high for our budget. Gina went back to work cutting cost without sacrificing the look she had put together. She used a new shower glass sub that was much cheaper, but he was an unknown to her. We were not happy with the glass install