Business Details
40 Years
experience
Award-Winning Branding & Packaging Design Agency in Houston
At CMA Design, we have dedicated 38 years to mastering the art of branding and packaging design for consumer packaged goods. Our expertise spans food and beverage, household goods, personal care, and spirits, helping brands capture attention on crowded shelves. Founded in 1986, our team brings deep industry experience from leading companies like Procter & Gamble and Kellogg's, combined with insights from top agencies such as Saatchi & Saatchi. We prioritize collaboration, working directly with clients to transform visions into visually compelling, commercially successful designs. Our process emphasizes clear communication, transparency, and measurable outcomes, ensuring every project aligns with client goals.With a focus on lasting partnerships, we serve both established CPG giants and emerging startups, delivering packaging systems that drive sales and build brand equity. Our commitment to excellence has earned recognition through awards and long-term relationships with global brands. By blending strategic creativity with consumer insights, we create designs that resonate with audiences while delivering tangible business results. Our Houston-based team maintains a client-centric approach, avoiding industry jargon to provide straightforward, dependable solutions. As the market evolves, we continue to innovate, integrating digital tools like 3D renders and digital asset management to enhance our offerings.
Services
Brand Strategy
Package Design
Logo Design
Digital Asset Management
Consumer Insights
3D Renders
Production Support
Brand Positioning
Package Mockups
Photography
Details
- Year established: 1986
Highlights and features
- 38 years of CPG branding expertise from industry veterans
- Direct collaboration with senior team members on every project
- Proven brand-building process with measurable commercial success
- Specialized focus on consumer packaged goods packaging systems
- Transparent communication with no marketing jargon
Services
Brand Strategy
Developing comprehensive brand strategies that define market positioning, target audiences, and competitive differentiation. Our approach combines consumer insights with commercial objectives to create cohesive brand identities that drive long-term equity. We focus on aligning brand messaging with business goals while maintaining visual consistency across all touchpoints.
Package Design
Creating shelf-impactful packaging solutions that balance aesthetics with functionality. Our designs consider product protection, regulatory requirements, and retail environments while emphasizing brand recognition. We develop complete packaging systems including primary and secondary packaging, ensuring consistency across product lines and market readiness.
Digital Asset Management
Managing digital assets and production workflows for efficient brand implementation. Our services include 3D renders, digital mockups, and artwork management to streamline packaging production. We ensure technical accuracy and brand consistency across digital platforms while optimizing assets for various applications and markets.
Consumer Insights
Conducting in-depth consumer research to inform design decisions. Our insights team analyzes market trends, competitor landscapes, and consumer behavior patterns to create data-driven design solutions. This research forms the foundation for brand strategies that resonate with target audiences and address market opportunities.
Photography
Producing high-quality visual content for packaging and marketing materials. Our photography services capture product essence while maintaining brand consistency. We create lifestyle imagery that connects with consumers and enhances packaging presentations through strategic composition and lighting techniques.
Questions
What industries do you specialize in?
We focus on consumer packaged goods including food and beverage, household products, personal care, and spirits. Our expertise spans both established CPG brands and emerging startups.
How do you ensure brand consistency across packaging lines?
Our comprehensive brand guidelines and digital asset management systems maintain visual consistency. We develop cohesive packaging systems that align with brand identity across all products and markets.
What's your design process timeline?
Project timelines vary by scope but typically range from 8-12 weeks for complete packaging redesigns. We provide detailed timelines during initial consultations with clear milestones and deliverables.
Do you handle production coordination?
Yes, we manage production adaptation, artwork management, and technical specifications to ensure packaging meets manufacturing requirements while maintaining design integrity.
How do you measure design effectiveness?
We track success through sales performance, shelf impact metrics, and consumer feedback. Our proven process focuses on creating commercially successful designs with measurable market impact.
