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50+ Years
experience
Your Trusted Hearing Care Provider in South Hill, VA
Watkins Hearing Aid Center has been dedicated to improving hearing health for nearly 50 years, serving South Hill and surrounding areas. Founded in 1970 by Earl Watkins, a prominent pharmacist, the business transitioned to specialized hearing care in the 1980s. Randy Whitlow, a licensed Hearing Specialist, acquired the practice in 2000, continuing its legacy of personalized attention and expertise. Our team combines diagnostics, education, and customized solutions to address both short- and long-term hearing needs. We specialize in digital hearing aid technology, offering comprehensive evaluations, fittings, and repairs. Our commitment to innovation is reflected in our partnership with Starkey Hearing Technologies, ensuring access to cutting-edge solutions.

We prioritize patient education and rehabilitation, empowering individuals to make informed decisions about their hearing health. With locations in South Hill and Farmville, VA, we provide accessible, compassionate care tailored to each client's unique needs. Our services include free hearing evaluations, assistive listening devices, and specialized hearing protection. For over half a century, we have remained steadfast in our mission to help clients reconnect with the sounds and conversations that enrich their lives.
Services
Hearing Testing Hearing Aid Fitting Hearing Aid Repairs Hearing Protection Tinnitus Treatment
Details
  • Year established: 1970
Highlights and features
  • We offer 50 years of specialized experience in hearing healthcare.
  • Our team includes licensed Hearing Specialists trained in advanced diagnostics.
  • We provide personalized care with free follow-up visits and batteries.
  • We partner with Starkey Hearing Technologies for cutting-edge solutions.
  • We maintain a legacy of community-focused service since 1970.
What people say
Excellent care Latest technology Personalized attention Reliable products Lifelong support
Services
Hearing Testing
Our comprehensive hearing tests use calibrated equipment to measure hearing loss type, degree, and configuration. Services include pressure tests, tone assessments, and speech recognition evaluations conducted in soundproof facilities. Results are explained through audiograms to guide personalized treatment plans.
Hearing Aid Fitting
We ensure precise physical and audio customization using advanced software to adjust frequencies, sound levels, and settings. Our process prioritizes comfort and individual preferences, recognizing that every ear and listening need is unique for optimal hearing aid performance.
Hearing Aid Repairs
We offer in-house repairs for all brands, including Starkey, Phonak, and Oticon. Services cover warranty and out-of-warranty devices, with transparent cost assessments based on damage extent and part availability to restore functionality efficiently.
Hearing Protection
Custom and electronic hearing protection solutions safeguard against noise-induced hearing loss. Products include SoundGear Phantom for situational awareness and industrial-grade earplugs, combining comfort with advanced noise reduction technology for diverse environments.
Tinnitus Treatment
Specialized therapies address persistent ringing or buzzing through sound masking and hearing aid integration. Our approach combines Starkey technology with personalized counseling to reduce symptom impact and improve quality of life.
People
Randy Whitlow
Licensed Hearing Specialist
Randy Whitlow has operated Watkins Hearing Aid Center since 2000, continuing Earl Watkins' legacy. Certified by Virginia's Department of Professional and Occupational Regulation, he specializes in advanced diagnostics and personalized hearing solutions for lasting client care.
Questions
What services does Watkins Hearing Aid Center offer?
We provide hearing evaluations, digital hearing aid fittings, repairs, tinnitus treatment, and custom hearing protection using Starkey technology.
How can I schedule a free hearing test?
Call (434) 447-8423 or use our online form to book a free evaluation at our South Hill or Farmville locations.
Does insurance cover hearing aids?
Many Medicare Advantage plans and insurers like Humana and BlueCross BlueShield may cover partial or full costs—contact us for verification.
Do you repair all hearing aid brands?
Yes, we service all major brands including Phonak, Oticon, and Costco Kirkland Signature devices.
Are financing options available?
Yes, we offer financing to make hearing solutions more accessible for qualifying patients.