Business Details
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Your Trusted Boat Dealership in Delavan, WI
Reed's Marine has been a trusted name in boating for over 70 years, dedicated to helping families find the perfect boat for their water adventures. Our personalized approach begins with understanding your boating needs, preferences, and budget, followed by guiding you to the best options. As a third-generation family-owned business, we prioritize integrity, service, and continuous improvement. Our inventory includes top brands like Chaparral, Manitou, and Chris Craft, alongside certified pre-owned boats with warranties.With a 14-time Boating Industry Top 100 Dealer recognition, we combine legacy expertise with modern facilities to deliver exceptional sales and service experiences. Our team is committed to ensuring every customer feels like family, offering tailored solutions and lifelong support for all boating needs.
Services
Boat Sales
Boat Service
Parts Supply
Trade-In Services
Boat Financing
Certified Inspections
Mobile Repairs
Storage Solutions
Warranty Programs
Boat Deliveries
Highlights and features
- We offer 70+ years of boating expertise and personalized service.
- Our certified pre-owned boats include inspection and warranty coverage.
- Third-generation family ownership ensures enduring commitment to quality.
- Award-winning dealership recognized as a Boating Industry Top 100 Dealer.
- Full-service facility with mobile repair options for customer convenience.
Associations and certifications
- Mercury Platinum Dealer
- CSI Service Award Certified
What people say
Very helpful
Knowledgeable staff
Pleasurable experience
Family-friendly service
Excellent customer support
Services
Boat Sales
Reed's Marine offers a curated selection of new and certified pre-owned boats from top brands like Chaparral, Manitou, and Chris Craft. Our sales team prioritizes personalized consultations to match customers with boats that fit their lifestyle, budget, and usage needs. With transparent pricing and financing options, we ensure a stress-free buying experience backed by decades of family-owned expertise.
Boat Service
Our full-service marine repair facility handles engine maintenance, fiberglass work, trailer repairs, and seasonal storage. With 86 years of combined technician experience and mobile service capabilities, we provide fast, reliable solutions for on-water emergencies or scheduled maintenance. All repairs use genuine parts and adhere to strict quality standards for lasting performance.
Trade-In Services
Reed's Marine simplifies boat trade-ins with expert appraisals and competitive valuations. Our consignment program handles marketing, inspections, and pricing using dealer-exclusive resources to maximize returns. Sellers receive prompt payments after sale completion, avoiding the hassles of private sales while leveraging our regional market knowledge for optimal results.
Parts Supply
We stock over $200,000 in genuine parts for Chaparral, Manitou, Mercruiser, and other major brands. Our parts specialists assist with sourcing components for repairs, upgrades, or maintenance, offering same-day availability or rapid ordering for specialized items. This ensures minimal downtime for customers while maintaining equipment reliability and warranty compliance.
Boat Financing
Our financing resources include extended service contracts, insurance partnerships, and customized payment plans. The team provides loan calculators and pre-approval assistance to clarify budgeting options. By collaborating with multiple lenders, we help customers secure favorable terms tailored to their financial situation without pressure sales tactics.
People
Jason Shallcross
Sales Manager
Third-generation leader overseeing sales operations at Reed's Marine. Focuses on maintaining family legacy through personalized customer interactions and inventory expertise. Committed to transparent transactions and lifelong client relationships.
Marc Shallcross
Service Manager
Third-generation co-owner managing service operations with 20+ years of marine technical experience. Leads a team of certified technicians to deliver efficient repairs and mobile support across regional lakes.
Questions
What boat brands does Reed's Marine sell?
We offer new Chaparral Bowriders, Manitou and Viaggio Pontoon boats, and Chris Craft models. Our used inventory includes diverse brands with certified pre-owned options.
Do you provide boat financing options?
Yes, we partner with lenders to offer competitive financing, extended service contracts, and insurance programs tailored to individual budgets and needs.
Can you service boats at my dock?
Our mobile service team provides on-water repairs, maintenance, and haul-out assistance across Southern Wisconsin lakes for convenience.
What warranties apply to used boats?
Certified pre-owned boats include a 50/50 warranty covering half the cost of repairs during the specified period for added peace of mind.
How does the trade-in process work?
Schedule an appraisal, receive a competitive valuation, and let us handle marketing and sales. We pay upon completion with no private negotiation hassles.
Are parts available for all boat models?
We stock $200,000+ in genuine parts for major brands and can order specialized components to support repair and maintenance needs.
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Reviews (6)
Ed Beyer
Jul 03, 2021
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Worst sales dept Ive ever seen. Told me they would call back nothing. Quoted a soft price then increased it over 6000 layer. Would never deal with them
Don Ryan
Jun 11, 2021
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Reed's Marine made purchasing a new boat a pleasurable experience! Both Jason and Tom are very friendly and knowledgeable of the products they sell. They are very thorough with presenting material of the sale and with the delivery of the product. Tara in the service department is extraordinarily helpful with all your service needs! We love our new Chaparral, and it's all thanks to the fine people at Reed's Marine!!
Adam Smith
Dec 13, 2020
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Great experience, very accommodating and wonderful family owned business. I highly recommend Reeds Marine. I also want to mention they are a Manitou Dealer and we are completely Blown Away with the Quality of the Manitou and the V-Toon Technology.
Mike Sanchez
Dec 08, 2020
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By far the best buying experience (for a major purchase) I have had. Incredible service and professionalism for start to finish. I purchased a used boat with a few minor issues. Reed's promptly addressed them no hesitation and we couldn't be happier with the service. Highly recommended.
Bill Keeton
Oct 28, 2020
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Great experience working with Tom! Got the boat I wanted, without any upselling or arm twisting to try to get me into something different. Would recommend them to anyone looking for a new or used boat!
Dan Fox
Oct 06, 2020
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Great boat and excellent customer service from start to finish. We live a hour north but the drive was worth it. The delivery process was my favorite part. They took us out on the lake and explained everything and made sure we were comfortable with our new boat before we took it.
Jason and Tom were great to work with.
Jason and Tom were great to work with.
