Business Details
18 Years
experience
Leading Independent Supply-Side Platform for Digital Advertising
We are the world's leading independent supply-side platform for audience, data, and identity targeting. With a team of AdTech experts operating globally, we deliver industry-leading technology, exceptional client service, and unparalleled scale across all digital formatsfrom mobile to CTV. Our 100% cloud-based infrastructure on Google Cloud Platform enables rapid innovation, advanced AI capabilities, and instant global market launches. Since 2008, we've maintained TAG Platinum Certification across all key categories while pioneering responsible media solutions like Impact PMPs. Our partnerships with major holding companies and 270+ data providers ensure access to premium inventory and sophisticated targeting capabilities.With over a decade of market innovation, we combine technical excellence with sustainability leadership as the first Net-Zero verified adtech company. Our platform processes 500 billion ad requests daily, connecting 2 million+ publisher domains with 200,000+ brands worldwide. Our dedicated account management teams provide boutique-level service at enterprise scale, driving results for publishers, buyers, and DSPs. Through continuous investment in identity resolution and cross-device targeting, we empower clients to achieve 3x greater campaign reach and 48% lower CPA, as demonstrated in our case studies with Fortune 500 clients.
Services
Programmatic Advertising
Identity Resolution
Data Activation
Supply Path Optimization
CTV Advertising
Details
- Year established: 2008
Highlights and features
- We offer 15+ years of AdTech innovation since 2008
- Our 100% cloud-based platform reduces product time-to-market by 50%
- We maintain TAG Platinum Certification across all key categories
- We process 500 billion+ daily ad requests with 70% direct integrations
- Our Impact PMPs combine business results with social/environmental impact
Associations and certifications
- TAG Platinum Certification
- Net-Zero verified adtech company
What people say
Sophisticated audience targeting
Proven ROI improvements
Global scale
Sustainable practices
Technical expertise
Services
Programmatic Advertising
Our programmatic advertising platform connects publishers with advertisers through automated bidding systems. We enable real-time ad transactions across mobile, desktop, and connected TV platforms while maintaining strict quality controls. Our technology processes 500 billion daily ad requests with advanced targeting capabilities that improve campaign performance by up to 30%.
Identity Resolution
Our identity graph technology matches site visitor data with third-party identifiers to create unified user profiles. This enables precise audience segmentation across devices and platforms, helping advertisers achieve 3x greater reach while maintaining privacy compliance through our 100% cloud-based infrastructure.
Supply Path Optimization
We help publishers maximize revenue through customized supply path optimization strategies. Our platform filters billions of daily requests to ensure quality inventory while providing buyers with direct connections to premium publisher domains. This approach has reduced display CPA by 48% for major telco clients through data-driven deal structures.
CTV Advertising
Our CTV advertising solutions deliver cross-device targeting capabilities that extend traditional walled garden approaches. By leveraging our identity graph, we enable precise audience targeting across streaming platforms while maintaining transparency and accountability through our TAG-certified platform.
Sustainable Media
As the first Net-Zero verified adtech company, we offer Impact PMPs that combine business results with social impact. Our sustainable media solutions help clients reduce environmental footprints while achieving campaign goals, with verified results demonstrated through multiple case studies with Fortune 500 companies.
People
John Gentry
Chief Executive Officer
John leads OpenX's strategic vision and growth initiatives with over two decades of technology leadership experience. He previously served as CEO of multiple successful software companies before joining OpenX in 2016.
Jeanne Leasure
Chief People Officer
Jeanne oversees global human resources strategy, focusing on talent development and company culture. She brings 25+ years of HR leadership experience in high-growth technology organizations.
Mark Liao
Chief Financial Officer
Mark manages financial operations and strategic planning for OpenX. He has extensive financial leadership experience in public and private technology companies, joining OpenX in 2020.
Matt Sattel
Chief Revenue Officer
Matt leads global revenue operations, driving growth through strategic partnerships and client relationships. He has over 15 years of leadership experience in digital advertising and technology sales.
Joel Meyer
SVP of Engineering
Joel oversees product development and engineering, focusing on cloud infrastructure and AI capabilities. He has led engineering teams at major tech companies before joining OpenX in 2018.
Questions
What advertising formats does OpenX support?
We support all digital formats including mobile, desktop, CTV, and high-impact ad units through our global supply-side platform.
How does OpenX ensure ad quality?
We maintain TAG Platinum Certification across all categories and filter billions of requests daily to ensure inventory quality and brand safety.
Can advertisers use their first-party data?
Yes, our platform activates first-party data through cross-referencing with 250+ data providers to create personalized audience segments.
What sustainability initiatives do you offer?
Our Impact PMPs combine business results with social initiatives, making us the first Net-Zero verified adtech company.
How do you handle cross-device targeting?
Our identity graph technology enables seamless audience targeting across devices while maintaining privacy compliance.
What support options are available?
We provide dedicated account management teams and technical support through our global offices in North America, Europe, and Asia-Pacific.
