Business Details
25 Years
experience
Your Brand Development Partner in Vermont
Place Creative Company has been a trusted brand development agency in Burlington, Vermont since 2001. Our team of strategic thinkers and creative professionals works collaboratively to build brands that resonate deeply with audiences. With over two decades of experience, we combine Vermont values with global perspective to deliver integrated campaigns that drive measurable results. Our approach prioritizes understanding each client's unique challenges before developing tailored brand strategies and creative solutions. We serve local, national, and international clients across diverse industries including food and spirits, outdoor lifestyle, healthcare, and non-profit sectors.Our full-service capabilities span brand strategy, media planning, website development, video production, and design. The agency's founders established Place Creative Company with a mission to cut through traditional agency bureaucracy and create authentic, soulful brands. Our work has earned recognition from industry peers, including GD USA's Person to Watch award for partner Steve Crafts. We maintain long-term relationships with clients like Darn Tough Vermont and Rossignol by consistently delivering innovative solutions that build brand equity and drive business growth.
Services
Brand Strategy
Media Planning
Website Development
Video Production
Creative Design
Campaign Development
Public Relations
Digital Marketing
Details
- Year established: 2001
Highlights and features
- We offer 20+ years of experience in brand development and strategic marketing.
- Our team combines big agency expertise with local market knowledge in Vermont.
- We provide integrated campaigns across all channels with a common strategic goal.
- Our in-house creative team develops memorable brand identities and visual systems.
- We maintain long-term partnerships with clients through consistent, results-driven work.
What people say
Strategic approach
Creative excellence
Deep understanding
Effective solutions
Long-term partnerships
Services
Brand Strategy
Our brand strategy services create strong market positioning through comprehensive research and analysis. We develop cohesive brand identities that include visual elements, messaging frameworks, and brand guidelines. Our approach combines market research with creative execution to establish brands that resonate with target audiences while maintaining consistency across all touchpoints.
Media Strategy
We develop comprehensive media strategies that optimize traditional and digital channels for maximum impact. Our team leverages industry relationships to secure premium placements while implementing data-driven optimization techniques. Services include media planning, campaign execution, and performance reporting across broadcast, digital, and out-of-home platforms to ensure effective audience engagement.
Website Development
Our web development services create responsive, accessible websites that balance brand storytelling with conversion optimization. We specialize in WordPress and Shopify platforms while offering custom front-end and back-end development. Each site undergoes rigorous accessibility testing and includes ongoing maintenance options to ensure long-term performance and relevance.
Video Production
From concept to completion, our video production services create compelling content for brand storytelling and marketing campaigns. We handle scriptwriting, animation, live video production, and post-production editing. Our team develops content optimized for broadcast, social media, and digital platforms to maximize audience engagement and campaign effectiveness.
Creative Design
Our creative design services develop visual brand foundations and marketing materials that capture brand essence. We create logos, packaging designs, print collateral, and digital assets while maintaining brand consistency across all applications. The in-house design team works closely with clients to ensure visual elements align with overall brand strategy and marketing objectives.
People
Steve Crafts
Partner | Chief of Brand Strategy
With over 20 years of experience, Steve Crafts co-founded Place Creative Company in 2001. He specializes in brand strategy and has led campaigns for national brands like Rossignol and Darn Tough Vermont. Recognized as GD USA's Person to Watch in 2020, he brings strategic expertise to client projects.
Keri Piatek
Partner | Chief of Brand Design
Keri Piatek, with 30 years of design experience, co-founded Place Creative Company and leads brand design initiatives. She has worked with major brands including Disney and Seagram's, and has launched recognized Vermont brands like Bag Balm and Lake Champlain Chocolates. She graduated cum laude from Syracuse University.
Erin Gilmer
Director of Account Service
Erin Gilmer brings 19 years of marketing experience to Place Creative Company. Formerly at Ogilvy & Mather and Sugarbush Resort, she manages accounts for clients like Pete & Gerry's Organic Eggs. Her expertise spans digital marketing, social media, and brand strategy across consumer goods and nonprofit sectors.
Jordan Meserole
Director of Design
Jordan Meserole, with 15+ years in design, creates conceptual brand solutions for clients including Vermont Coffee Company and Trapp Family Lodge. A University of Miami graduate, she combines Vermont roots with creative versatility to develop distinctive brand identities that stand out in competitive markets.
Michael Adams
Senior Brand Strategist
Michael Adams combines agency experience with consumer packaged goods industry knowledge. He holds marketing certifications from Cornell University and specializes in strategic brand development. His background includes work at Bluehouse Group and CPASiteSolutions, managing diverse client portfolios with strategic precision.
Questions
What industries does Place Creative Company serve?
We work with clients across food and spirits, outdoor lifestyle, healthcare, non-profit, education, and service sectors, serving local, national, and international brands.
How does Place Creative Company develop brand strategies?
Our process starts with a Brand Focus Workshop to understand your business, followed by market research and competitive analysis to create tailored brand positioning and messaging frameworks.
What digital marketing services do you offer?
We provide comprehensive digital marketing including SEO, social media strategy, paid search campaigns, website development, and performance analytics to maximize online visibility.
How do you measure campaign success?
We use data-driven metrics including campaign reporting, audience engagement analytics, and conversion tracking to evaluate effectiveness and optimize ongoing marketing efforts.
Can you help with rebranding projects?
Yes, we specialize in brand refreshes and complete rebranding initiatives, including brand naming, visual identity development, and brand guidelines creation for consistent implementation.
How do I start working with Place Creative Company?
Contact us through our website or call 802.660.2051 to schedule a consultation. We'll discuss your project goals and develop a customized approach to meet your specific needs.
