Business Details
15 Years
experience
Trusted Accounting Services for Spa & Wellness Businesses
Masterpiece Accounting Services empowers spa, med spa, and wellness business owners through strategic financial guidance. Founded in 2011 by Ibanessa Soto Hogan, an Enrolled Agent and Certified Business Advisor with over 15 years of corporate accounting experience, we specialize in cash flow optimization, strategic planning, and tax advisory tailored to the wellness industry. Our proven 5-step financial roadmap delivers customized solutions for profitability, compliance, and sustainable growth.With expertise in QuickBooks integration and financial education, we transform complex accounting into actionable insights, enabling clients to focus on business expansion while maintaining robust financial health. Our team combines academic excellence, including an MBA in accounting, with hands-on industry knowledge to provide audit-ready financial systems and proactive tax strategies that maximize savings and minimize liabilities.
Services
Cash Flow Strategist
Strategic Planning
Accounting Services
Tax Services
Financial Fitness Transformation
Details
- Year established: 2011
Highlights and features
- Specialized expertise in spa and wellness industry accounting
- Proven 5-step financial roadmap for measurable results
- Certified professionals with 15+ years of corporate experience
- Customized cash flow and profitability optimization strategies
- Proactive tax planning with compliance and savings focus
Associations and certifications
- Enrolled Agent
- Certified Business Advisor
- QuickBooks Pro Advisor
What people say
Exceptional services
Highly recommend
Saved money
Expertise invaluable
Professional experience
Services
Cash Flow Strategist
Our Cash Flow Strategist service creates customized financial plans to transform spa and wellness businesses. We identify cash flow leaks, implement our 5-step roadmap, and provide monthly scoreboards to track progress. This service helps business owners achieve financial clarity, improve profitability, and build sustainable growth strategies tailored to their specific needs.
Strategic Planning
Strategic Planning services develop customized business roadmaps for spa and wellness entrepreneurs. We analyze market conditions, create financial models, and establish implementation plans to achieve growth objectives. Our approach combines industry expertise with actionable steps for scaling operations, launching new services, and optimizing business performance in competitive markets.
Accounting Services
Comprehensive accounting services provide accurate financial records and proactive business insights. We deliver monthly/quarterly reviews, cash flow analysis, and customized reporting to help wellness businesses maintain financial health. Our approach includes bank reconciliation, income statements, and balance sheet analysis to ensure audit-ready financial systems and informed decision-making.
Tax Services
Tax Services maximize savings while ensuring compliance for wellness businesses. We offer year-round tax planning, federal/state filings, and strategic deductions optimization. Our expertise in changing tax regulations helps clients minimize liabilities, avoid penalties, and implement proactive strategies for both business and personal tax situations.
Financial Fitness Transformation
The Financial Fitness Transformation program addresses financial challenges specific to wellness businesses. Through customized coaching and industry-specific KPIs, we help owners build robust financial foundations. This service combines budgeting, forecasting, and operational improvements to transform financial stress into strategic growth opportunities for sustainable business success.
People
Ibanessa Soto Hogan
Founder & Certified Business Advisor
Ibanessa Soto Hogan is a Certified Business Advisor, Enrolled Agent, and QuickBooks Pro Advisor with 15+ years of corporate accounting experience. She founded Masterpiece Accounting Services in 2011 after working with major firms like PwC and Frito Lay. She holds an MBA in accounting and teaches at Monroe University.
Karla Castillo
Bookkeeper
Karla Castillo is an accounting student at Monroe University with exceptional analytical skills and a commitment to excellence. She brings fresh perspective to financial record-keeping and supports clients with accurate, organized accounting solutions.
Joshua Hogan
Office Support
Joshua Hogan provides administrative support and assists with accounting tasks using QuickBooks systems. He has gained hands-on experience in client record management and transaction categorization since joining the team in 2022.
Questions
What accounting services do you specialize in for wellness businesses?
We offer cash flow management, strategic planning, tax optimization, and financial fitness transformation specifically tailored to spas, med spas, and wellness centers.
How do you help improve cash flow for wellness businesses?
Our 5-step roadmap identifies cash flow leaks, creates customized improvement plans, and provides monthly scoreboards to track progress toward financial goals.
Do you provide tax planning services throughout the year?
Yes, we offer year-round tax planning to maximize deductions, ensure compliance, and implement strategies that minimize tax liabilities for both business and personal taxes.
What areas do you serve?
While based in New Rochelle, NY, we serve spa and wellness businesses throughout the Northeast States with virtual and in-person consultations.
Videos
Reviews (5)
Sawudat Abraham
Apr 15, 2021
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Ibanessa is a knowledgeable, thorough and patient Accountant. She has been my Accountant for my business since 2020. I'm glad that I chose her to handle all my business financials because Ibanessa has taken a load off of my plate. The role she holds in my business is a CFO, business advisor and tax expert. If you are looking for a quality Accountant please give her a call.
S. Maresc
Jun 08, 2020
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Ibanessa was hired by my boss to help train me while we were looking for a bookkeeper. We have multiple QB accounts for all of our companies which need to be maintained daily. Ibanessa provided high quality training, she was extremely knowledgeable of QB and all that it has to offer. Her attention to detail and willingness to understand our business has certainly built my confidence and skill level utilizing the software. She was very down to earth and easy to work with, making the training that much more pleasurable.
Ken Butler
Nov 18, 2019
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Masterpiece Accounting has been the perfect fit for our not-for-profit group. We have a modest balance sheet, less than $50K and rely on grants who require detailed balance sheet and P&L information. Masterpiece provides this service at a modest cost.
Mary From New York
Oct 24, 2019
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Ibanessa is a great teacher, thorough yet patient. My session with her was well worth the time and expense. I highly recommend her.
Rob Crews
Oct 06, 2019
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Had a hard time finding the right people to consult my organization in these sensitive financial matters. Masterpiece has me headed in the right direction.
